Disclaimer I want to thank everyone for the gilds, replies and suggestions. I just do not have time to reply to everyone, but I am reading everything. I am not sure how much bigger the thread can be, I already typed this but it vanished so I think I'm at the limit. I will try to keep updating, but I don't expect the thread to be up top for much longer and will likely vanish soon, so if you need anything save it.
Yes, it's hard, it sucks, it's depressing. It is something we all have to do if you want to see this virus go. Everyone knows the deal, too many think they're the exception but no one is. However, staying home is hard so maybe I can help at least one or two people with some incentives. I'll try to give links to some things that can help cure the boredom, and some support if you need it.
Most of this might be obvious to some, some might not even have internet and of course, money is a big issue, so I'll try to give some suggestions:
For streaming and on demand things such as Netflix et al, don't forget you can subscribe for free for your first month. This goes for most things in the list. If you are worried about putting in your payment details and forgetting to cancel a month later, don't worry! You can sign up and immediately cancel and you still get your free month!
For people who don't have a smart TV, you can buy a cheap Amazon Fire TV stick or a Roku box. The Fire stick can go as low as £20 often for 1080p. It will drop to £30 for 4k.
I picked up a 4k Roku device for £18 on Amazon once. It's fast and snappy. currently it's going for £33 for the 4k version. Having both, there is little difference between the devices. NowTV also do their own roku powered device.
Subscription based streaming sites that all offer 2-4 weeks free for first timers

Netflix *According to comments the second month is free.
Amazon Prime You can either get Amazon video on its own, or take prime with other benefits. I strongly urge those who use Amazon for buying off their store front to use [https://smile.amazon.co.uk/] as there is literally no difference except everything you buy amazon donates to a charity of your choice.
Now TV (I believe it's 7 days)
Disney+
Britbox
Amazon channels. I believe you can get all these individually but Amazon offers them as channels bound to your prime account, and they are again either free for a couple weeks (again, take them, cancel instantly) or very cheap. I recently subscribed to Starzplay for £1 for 3 months. It has some good shows on it like Fringe, doom patrol. It also has channels like Curiosity stream and shudder

If you have not subscribed to the any of the above, you can get a few months of free TV by signing up and cancelling instantly. I suggest waiting at least 5 minutes just to let it go through the system.
Some tips for Now TV. IF you already have a subscription, I've noticed you can get it cheaper by cancelling. When you cancel they will beg you to stay. Select "I can not afford it this month" and they should beg again, telling you what shows they have. If you say you still want to cancel, they'll beg one last time and offer you the subscription for cheaper. This won't work every month, but I've noticed they'll always offer it the first time, then again after a couple months. If you're subscribed to both films and entertainment do the most expensive one as it may not work both times (but it might!). You can also pick up passes from storefronts a lot cheaper sometimes, before I could pick one up on Amazon for £3 but, they seem to have cracked down on it. If you shop around (or if anyone knows of a legitimate store please let me know) you might be able to pick it up cheaper. Lastly, check their website and under your account they should have an "offers for you" section.
Completely free TV

If you do have a smart TV and/or device, there are some good free streaming apps. One I really love is called PlutoTV. I know this is on both Roku and the fire stick, as well as Ps4/Ps5 and xbox.
Pluto offers a bunch of live channels and now an on demand section, all for free. It has adverts but they are actually short (shorter than regular TV and fewer of them). Some of the channels are just streaming certain shows like Mythbusters 24/7 or Dog the bounty hunter, but it has a lot of old movie channels as well as 24/7 kickboxing and MMA. It also has a 24/7 poker channel I quite like.
Another one I like is Rakuten Viki however, I haven't watched it for a while as my fire stick is only 1080p and I have too many other devices attached. I believe it is on Roku but you have to jump through some hoops and have an account. The last I checked on the fire stick you did not. Viki offers a metric ton of Asian shows, mainly from Japan and South Korea but it does have chinese, Malaysian etc. It has subtitles. Some Japanese shows are hysterical, albeit weird.
Roku also do their own channels with free shows if you own a device.
For those who don't have a smart TV or a Streaming device, you can set up your own computer as a dedicated streaming device with Plex. It's been a while since I used it but I believe it now also offers free movies and TV.
Anime
If you are into Anime there is

The first 2 are free to watch, or offer premium without ads which you can have a trial with. Crunchyroll is the better of the two with more original choice for Japanese voice and subs, while Funimation has more Dubs. I don't believe HiDive is free to watch but you do get a 2 week trial. These are more exclusives than the previous two.
PC Centric software
If you are a gamer or like Audiobooks or anything that uses computers for things like music making, programming or graphic design

Humble Bundle offers, as per the name, bundles. A long running site that got bought out by IGN. It offers both single items and bundles you can buy individually/as a pack while also offering a separate monthly subscription for around £8-9. The subscription gives you 12 games on average per month. That's the simplest explanation but it changes somewhat as sometimes you get to pick 10 out of 14 games, or get all 12.
Humble bundle offers more than just games though. Every Tuesday they bring a new bundle of games, while Thursday (I "think) a new bundle of books. They very often have books from the Black Library giving you a ton of Warhammer books. Sometimes it's standard E-books, other times it's audiobooks. A few times a year they do bundles for graphic design, a typical bundle would include programs like Paintshop Pro Corel Painter etc, They usually go for £0.76 for tier 1 up to around £18 for tier 3, which would include 4-6 full titles with 10+ addons. They also often have Music making bundles or video editing software as well as Programming or video game development.
The bundles change often, they usually have around 11 bundles at a time that last for 20 days. Sometimes it's trash but they do often have some very good deals.
Fanatical offers the same as humble bundle except usually not as high quality, but sometimes they do have some incredible deals, and they are very very cheap.
Both humble and fanatical are safe, trusted and been around a long time, and they are NOT grey market key sites. They work with the publishers and developers. You can buy games both old and new for a lot cheaper than you would most other places. Unless it states otherwise, keys are usually for steam.
**BOTH HB and Fanatical (HB much more common) offer free games fairly often. The catch is linking your steam account to them (at least HB). It is safe however.
IndieGala is another site like above. Except, these are much much lower quality. However, they offer a metric ton of free games. Quality is low but it is legitimate, and a lot of free stuff.
Game Store Fronts

Steam This one is so obvious I didn't add it, but apparently many want me to. It is the best out there, and you can find almost everything, with fantastic deals.
Greenmangaming offers games cheaply. Again, not a grey market site (which are legal but unethical) and they sometimes do bundles.
GoG (Good old games) is a DRM free site run by CDPR, the makers of the Witcher 3 and Cyberpunk. They offer you games quite cheap and not needing DRM (such as Steam, Uplay etc which is less invasive versions of dodgy DRM from the olden days).
Epic Games Despite the controversy whether you care about their rivalry with valve, they offer free games ever week. Without ever having bought anything I have gained over 170 games. literally. Good games for the most part. They often give you £10 coupons as well.
Twitch Everyone knows twitch, but if you don't, it's a streaming service for watching gamers and girls with low cut tops accidentally bending over in front of the game. However, if you're signed up to prime, you get free games each month (and randomly between the set bunch).
Playstation Store Currently has January sales. Currently the free games for PS+ are for PS4: Shadow of the Tomb Raider and Greedfall. For the Ps5 it is Maneater
Games with Gold Bleed 2 and the King of Fighters XIII is available until Janurary 15th whilst little Nightmares is available until January 31st.

Gaming Subscriptions
Like the TV versions, you can sign up to these for a free trial (or very cheap). If you do sign up to only one at a time, it should keep you busy for a few months

Xbox Game Pass You can do this on both/either an Xbox or PC. If you sign up to the regular one, you can get a month (maybe three!) for £1. After you have done that, you can sign up to the premium version for 3 months at £1 a month. Most people know game pass, but you can download a large selection of games for free. The premium version gives you games with gold, allowing you to keep the games forever (but can only play with a subscription)
Ubisoft+ I'm not 100% sure if you get a trial or not. This allows a large collection of Ubisoft titles to play for £12.99 a month. Quite expensive but good if you like Ubisoft titles I guess.
EA Play EA's version. Goes by a ton of names I think, EA Access, EA Play, Origin Access etc etc. There's a couple of versions of this, and it is across all platforms (PS4/5, Xbox, PC) but not sure about the switch. I "think" the premium allows you to play on all platforms, while the cheaper one on a single platform, but I may be mistaken.
PS Now a once terrible service that is now actually very good. Allows you to download some Ps4 games to your PS4/5 and lets you stream a massive amount of Ps2/3/4 to your PC or playstation.

There's more like nvidia's service but you need the Shield device which is quite expensive. I'll leave it at that.
Audiobooks & Ebooks

Audible Not sure what the current deal is but if you are a prime member you can sign up for a trial and get a free Audiobook each month for 3 months. Some warhammer books are 48 hours long, 3 of those gives you a good 100+ hours of listening!
Comixology Another Amazon company, but lets you download some free comics I believe.
Marvel Unlimited No experience with this. ItFuckingWont wanted me to add it. A subscription service for Marvel.

Education

Sign Language BSL here No experience myself, suggested by n21brown and asked for a few times. Didn't know SL was so popular! Listed as "Pay what you can"
BBC's Bitesize here is apparently good for home learning. Again, no personal experience.

If you need some spare change
Okay, I don't generally bother with it, but maybe some of this could be useful to you. These are NOT a quick way to make a fortune. These are small things you can do over time for a bit of pocket change

If you have prime you can get a FREE FIVE POUND GIFT CARD by literally just streaming a song from Amazon music (which is included in prime) here is the details According to the comments it's only for select people, but it's worth trying If the link doesn't work for you just google "Amazon £5 coupon music"
Now, these sorts of sites have been around for years, I haven't used any other than talkInsights which I must have signed up to 10-15 years ago. Basically they send you surveys and you answer them. They are confidential and don't ask for personal details in the survey. You need 2000 points and you get £20. During the pandemic they've slowed down but I probably get around £40 a year. Not much I know, but it's an email followed by a quick survey ticking boxes. Depending on your answer sometimes you get screened out, I'm not telling you to lie but just be consistent with your answers and you should be able to work out how to not get screened. Some emails are only worth 20 points, others 200. It's slow to get to the 2000 but very quick to just answer a few questions.
Apparently beermoneyuk is a good sub to make some pocket change with.
There is also matched betting. I have never done this, I don't have the patience but from what I've read, it's legitimate, it works and you can make a fair amount of cash from it so long as you do it correctly, and there's a ton of guides. I mention this because people stuck at home could get into it and as long as you're careful (I.E not entering in the wrong numbers) it's risk free AND it pisses off the betting shops. It seems people in comments have had success with it. Disclaimer A couple have complained about gambling. This arguably is not gambling. If you are susceptible to addiction do not do it. However, it's argued that there is no fun or buzz in this, and it's a very tedious and time consuming thing. Others argue you can't make the same money anymore (People were making thousands, now only hundreds if that). It's risk free providing you know what you're doing, the risks are user error, such as entering the wrong numbers. Someone pointed out that due to the lockdown, bets could potentially be cancelled due to sport stopping. So use on a side of caution. We're (mainly) adults so I'll leave it up just because this doesn't have the excitement of regular gambling.
Microsoft Rewards This is an easy way to make pocket change doing very little. Most people have a MS account. The rewards program offers you numerous ways to grab points, by playing free to play games, answering small questions (you don't even need to answer most of the time, just open the link and shut it) and by using bing and searching on it. I've gotten 20k points JUST by answering questions over a couple months. There are many rewards but you can grab a £5 gift card for 6k for example, or a month of game pass (and AFAIK you can make points playing the games)
Google rewards Someone mentioned this in the comments. I have not used it, so can not give any input on it. Sounds similar to TalkInsights which I linked. Google states "Complete short surveys while standing in line, or waiting for a subway. Get rewarded with Google Play or PayPal credit for each one you complete. Topics include everything from opinion polls, to hotel reviews, to merchant satisfaction surveys. We’ll notify you when a survey is waiting."

That's it for now. I will try to update as I go along. A long post but I hope that it can help some of you with finding something good to do that's free, cheap or a bargain. I do suggest getting prime, especially since you get free music, free delivery, free TV and music and free video games each month. In fact, there's a ton of perks and I feel I've gotten way over the cost investment.
Hope it helps someone at least
PartTimeCrazy said if you bought an Apple product you get 3 free months of Apple Arcade and Apple TV free for a year
fakehunted is upset I didn't mention wanking. Tesco have 225 sheets of Tissue for £0.75!
tale_lost suggested Project Gutenberg for a collection of free E-Books
Learning Language
Unfortunately, I don't have time to check every link listed so I will link the comments:
Togtogtog Gives a lot of links for Spanish

Duolingo Numerous people have suggested this So I haven't used myself. Thanks to OhHiGCHQ StephanieMecredy & Allorie_95

Board & Tabletop games
Corporal_Anaesthetic has made a list of Board games
ilyemco suggested these
HEALTH
I'm not a doctor! But if you're a smoker, something I strongly suggest is to quit. I struggled for years but in the first lockdown I quit, technically. I haven't had a cigarette since, however, I do that silly thing millennials do. I vape, but, it made quitting extremely easy. I would not have been able to do it if it wasn't for 88Vape They sell extremely cheap liquids at £1 each. You can find these in B&M but you can pick up 25 for £20 or buy your own mix.
Vitamin D deficiency has been said to be a big problem for the virus. I'd suggest (again, not a doctor!) that you pick some up. Tesco do a 3 for 2 deal. So you can pick up 270 tablets for £7.
If you are vulnerable you MIGHT be able to phone tesco and get put on their delivery saver list (currently it's paused but phoning may help. At the very least they might give you a priority slot. I did this for my mum, we didn't shop at Tesco but I phoned for her, and they put her on with no hassle, so she can always get a delivery.
HELP & ADVICE
The lockdown Rules.
Reasons to leave home include:

Work or volunteering where it is "unreasonable" to work from home. This includes work in someone else's home, such as that carried out by social workers, nannies, cleaners and tradespeople
Education, training, childcare and medical appointments and emergencies
Exercise outdoors (limited to once a day). This includes meeting one other person from another household in an open public space to exercise
Shopping for essentials such as food and medicine
Communal religious worship
Meeting your support or childcare bubble. Children can also move between separated parents Activities related to moving house

I want to add, if you are in danger you are also allowed (and must!) to get away from the situation for some reason, BBC seems to have missed this very important thing (or I am blind)

To flee the threat of harm or violence.*
CoronaVirus Symptoms
CoronaVirus government site You can check your location and how many cases here.
Worldometers Shows cases around the world.
Interactive UK Map Another easy to read map with cases in counties and local area's.
World Health Organisation

Support

FOR THOSE SHIELDING YOU CAN CONTACT THE ROYAL VOLUNTARY SERVICE. These people helped my mother with picking up her medicine from the chemist. They were very helpful and went out their way to keep in touch and do it immediately. (It's the only experience I have with them though)
_riotingpacifist wanted these links added, but I simply just don't have the time to vet and check all the suggestions here, so I will link as is:

Update:
Digital Art
These are Free

Krita Arguably the best in my opinion. It has a load of options, brushes and a decent UI. It works fantastic with a tablet.
Gimp This is a decent program but last I used, the UI was a pain, and it isn't so user friendly while misses features, but it works, and it is possible to do some incredible creations on it.
Medibang Paint This is slightly geared towards Comics and Manga. I really enjoy using this with my drawing Tablet. As far as I know, it also for regular tablets for Android/Ipad and is free.

You can pick up a drawing tablet on Amazon quite cheap these days! Small ones that are just a black slate such as the wacom ones are good but takes some practice to get use to, but very worth it if you can't afford a dedicated drawing tablet with a screen.
Office suit software
A couple of free applications for word processing, spreadsheets etc.

LibreOffice This has most the average user would need to write their own books or to work from home. There's not a huge amount of difference between the two I'm linking (since I last used anyway) so it's more for preference.
Open Office You can pick this up here and again, like above it's just preference.

Music Making
I'm going to direct to matthewharris806 for some links as all the programs I've used like Reason are expensive, or cheaper stuff in bundles such as Magix software.
Games development
D_Dad_Default gives some links for that here

GME Short Squeeze and Ryan Cohen DD for Jim Cramer, The (Man)Child Who Wandered Into the Middle of the GME-Cohen Movie 🚀 🚀 🚀

The Dude: It's like what Lenin said…you look for the person who will benefit, and, uh, uh...
Donny: I am the walrus.
The Dude: You know what I'm trying to say...
Donny: I am the walrus.
Walter Sobchak: Shut the fuck up, Donny! V.I. Lenin! Vladimir Illanich Uleninov!
Donny:What the fuck is he talking about, Dude?
Hello again, GME Gang. What a fun day we had yesterday! Could it continue today? Only Melvin Capital (and maybe Ryan Cohen) knows!
And an extra special hello today to our newest WSB lookie-loo, Mr. Cramer (Can I call you Jim? I’m gonna call you Jim).
Now Jim, from what I’ve been able to gather, you and your Boomer stocks and your Hot Manic Takes don’t always get a lot of love around here. But that’s not all your fault, Jim. The Paste-Eating Rocket Kids are often good for a solid meme (FYI: it’s pronounced “Mee-Mee.” Feel free to use that on air without verifying). But the Rocket Kids can be a dense bunch and they’re also often one click away from Total Financial Ruin (Quick shout out to SPCE: Pleas fly again). So you have to dig a bit in here to separate the wheat from the chaff, as someone like you actually says in real life. What the fuck even is chaff, Jim? And why do all Boomers seem to think that folksy farm-based idioms are the perfect way to conclude a thought?
Anyway. Those of us who watched your teevee clips last week where you reference your interest in WSB know that you, Jim Cramer, might be one of the Olds, but that you also Think Young(TM). https://www.thestreet.com/jim-cramestock-market-advice-moderna-boeing-fed-ftc-dec-15. So we’re going to do our best to help your young-thinkin’ brain find the Needle In the Haystack here so you can get All Your Ducks In a Row on GME. Because we know that you’re a long way from being Put Out to Pasture, and though you may be an out-of-touch millionaire prone to facile yammering, we now like you here, Jim—simply because you mentioned us and that made us blush a bit since we’re needy Millennials who just want our Boomer mommies and daddies to Tell Us They’re Proud of Us. So even though the Paste-Eating Rocket Kids here are often Buying A Pig in a Poke (Christ, please do not ever say that or the kids’ Mee-Mees are gonna fuck you up), we appreciate you recognizing that, every now and then, there’s something worth paying attention to over in this weird little pocket of the Interwebs. And since you’re actually telling your loyal single-finger-typin’ viewers to check out this WSB shitshow, and “if they’re running GME, then do some work on GME,” we assume you might actually be checking this shit out too, since all true Young Thinkers know that What’s Good for the Goose is Good for the Gander.
Now, is the GME play as solid as your recent recommendation to buy Bed Bath and Beyond? Who knows? That seems pretty stupid, and I would look it up myself this weekend but my nice little Saturday is already pretty full so I don’t know—I don’t know if I’ll have enough time. But I’ll tell you one thing: the GME play is a lot more fucking fun. Life in a pandemic is boring, but here in this weird WSB place, these kids like fun. And for all your Boomer weirdness, you seem like you still like to have a little fun in this Mad, Mad world of ours. So consider joining us here more often. A word of warning, though: if you don’t like all the dern cuss words we use around here, Jim, well that’s just, like, your opinion man, and we’ll have you know that the Supreme Court has roundly rejected Prior Restraint.
First thing’s first: we have a bit of a bone to pick with you (now there I go). The stuff you said last week about GME as the next Blockbuster was D-U-M dumb, Jim. You were a bit out of your fucking element with that. You even made our largest shareholder and conqueror-in-waiting, Mr. Ryan Cohen, send an emoji-only tweet in response, which if you know the super nice-guy Ryan Cohen like all of us do (we actually know nothing), that is pretty much the equivalent of him bringing his dog over to micturate on your and George Sherman’s rug.
Now, I myself have never been into the whole brevity thing, but I wanted to take this opportunity to get you up to speed on the GME movie you’ve wandered into. And I know you’re down with this because you told all your viewers that if WSB is talking about GME, then “make sure you know GME.” So before you say something Absolutely Mad again and Cohen sends a tweet with an even less ambiguous emoji, it’s high time that you start Making the Sure here, Jim. Just consider this to be CPT Hubbard delivering you some Orange Sunshine and turning you on to some of that Sweet, Delicious Non-Chaff Wheat you love so goddamn much.
Part 1: GME’s Bonkers-Ass Short Interest
Now, I’m going to lead with the most crowd-pleasing part of the story here (Get ready, Rocket Kids!), and it’s the one that you did not even seem remotely familiar with in your “Stay out of GameStop, Deadbeat!” rant last week. Maybe that was by design or maybe not. We’ll return to that, Jim. But the point here is: the short interest here is batshit insane. And not just your garden variety Boomer in Rolled Up Sleeves Ranting About Buying Estee Lauder While Hitting Buttons On The Beep-Bop-Boop Machine kind of insanity. Really and truly fucking nuts.
So to TL/DR this shit for you, Jim (to use the parlance of our times): GME is the most shorted stock trading today—by far. https://financhill.com/most-heavily-shorted-stocks-today How shorted? Well, the value of shares short exceeds the market cap of the company; there are currently more shares short than the total number of shares outstanding. And when factoring in the institutional and insider ownership, the total short percentage of float is nearly 300%. https://www.gurufocus.com/term/FloatPercentageOfTSO/GME/Float-Percentage-Of-Total-Shares-Outstanding/GameStop-Corp Even higher, actually, now that Cohen’s interest is over 10%. Now, I’m not a numbers whiz like you, but that level of short interest and the small available float seems pretty fucked up to me. Like: “how is that even legal?” fucked up. And just for a frame of reference, the third most shorted security right now is your beloved Bed Bath and Beyond, with a short percentage of float at a nice and tidy 69%.
Are you starting to gather why some of us in this weird little pocket of the Interwebs are a little excited about GME? You see, as u/Jeffamazon and RodAlzmann u/Uberkikz11 and others have explained in these here corners and on the twitter machine with their top-notch DD, and as I will translate to you in lingo you can dig, the short sellers got way over their skiis on this one expecting a bankruptcy in Spring of 2020 that never came. And yet, amazingly, the short interest has only increased since then—there has effectively been no covering in the aggregate and, in fact, the short percentage has only gone up. And now, on the threshold of 2021, we all sit atop a massive powder keg wondering what is going to be the thing that finally lights this shit up. And at the end of this little missive, I’m going to tell you what I think that thing might be (Spoiler: It’s Ryan Cohen! Better start getting used to seeing his name, Jim, because this dude does not fuck around and he’s not going anywhere).
https://www.reddit.com/wallstreetbets/comments/k4csaa/the_real_greatest_short_burn_of_the_century_part/
https://twitter.com/RodAlzmann
https://thecollective.finance/2020/10/gamestop-gme-a-squeeze-to-44-from-14-can-be-justified-fundamentally-100-of-the-shares-are-short-watch-out/
Part 2: GameStop Isn’t Going Bankrupt and People Actually Want to Buy Shit There
So, you foul mouthed little prick, a bonkers-ass short interest is neat and all, but why is Jim Cramer wrong when Jim Cramer compares GME to Blockbuster you might be asking yourself in the third person. First, the most obvious answer, Jim, which you should fucking know already: Blockbuster was nearly $1 Billion in debt and missing debt payments left and right when it was delisted way back in 2010. That was also when there was a bit of a credit crunch, if you recall, right after that whole Housing Crash Unpleasantness that you saw coming from a mile away and from which you made hundreds of millions of dollars due to your contrarian foresight—I’m sorry, I’m clearly confusing you with Christian Bale starring as Dr. Michael Burry, weirdo head of Scion Asset Management, which also holds about 1.4M shares of GME (You really gotta start looking into this stuff, Jim. This story is made for TV, man—and you Boomers were raised by TV and you turned out TV!). Also, in 2010 when Netflix is ripping and when Blockbuster was about to be delisted and bankrupt, an analyst noted the obvious fact that Blockbuster had “nothing on the horizon that makes it look like Blockbuster is going to be more profitable.”
https://www.reuters.com/article/us-blockbusteblockbuster-wins-debt-reprieve-forced-to-delist-idUSTRE66052720100702
But Jim, if your Blockbuster comparison has any plausibility, GameStop must have a major debt problem then, right? And yet just last month GameStop repaid $125M in debt several months ahead of time. It’s also really weird that over the past year management bought back a ton of shares, taking the OS from 102M down to just under 70M (making a short squeeze even more likely, my Rocket Children). The weirdness continues with a soon-to-be-bankrupt company holding almost $500M in cash on hand. And according to George Sherman’s “Thine Omnichannel Shalt Be The Omni-est Channel of Them All” Conference Call following Q3, by March 2021 GME will have retired a total of $500M in debt and returned $200M to shareholders through stock buy backs. I’m no expert here, and I do not presently own a Beep-Bop-Boop Machine, but that’s all pretty weird shit to be doing if you’re about to go bankrupt.
No, no – I get it: who the fuck actually looks at balance sheets anyway before spouting off about what a stock is going to do? I sure as hell don’t. That’s why I follow my man u/Uberkikz11, since that dude is a GME DD Encyclopedia and was born to crunch numbers. No, when Really Smart People make the Blockbuster comparison, it’s usually just Mouth Sounds for: A B&M Store That Used to Be Popular But Now Is Not Because Technology, QED. But here even the Really Smart People might be missing something as well. They’re right in the sense that GME must use this new console cycle window and cash influx to quickly pivot to a tech-first gaming company (more on that and our boy RC shortly!), but they’re wrong on the timing and relevance of this Super Smart Insight.
So fine, they’re doing ok on debt and cash. But who even goes to that 90s-Ass-Looking Cluttered Mall Geekery anymore anyways? I confess: in my darkest moments, as the short sellers manipulate the fuck out of this stock and I curse the names Bell and Sherman, I too have wondered this. But it turns out that, just like I have no idea why anyone listens to Maroon 5 or eats at Applebee’s, apparently a lot of people in America do shit that I do not. Crazy huh? So here is some pretty neat data showing us how out of touch we might be here, Jim:
First, when a pretty large sample size of people were recently asked the question: which of the following stores or websites do you plan to buy holiday gifts from? The #5 response from United States Americans was none other than GameStop (Ticker, Jim: GME). Only Walmart, Amazon, Target, and Dollar Store (poor people buy gifts too, Jim) were ahead of little old GameStop. That’s higher than Nike, Macy’s, the Apple Store—and double the response of Bed Bath and Fucking Beyond in every category they surveyed. Check it: (h/t to my man u/snowk88)
https://stocktwits.com/snowk88/message/260983915
That’s kinda crazy huh? See Jim, when you Think Young(TM), you really can learn something new every day. And by following our man u/snowk88 (@snowk88 over at stocktwits), I learn lots of cool shit. But guess who already knew that? The guy that wrote this bad-ass letter that identifies GME’s brand and customer data as being one of the most valuable things GME has going for it. https://s.wsj.net/public/resources/documents/RC_Ventures_Letter_to_GameStop.pdf
So now we know that Real Life People actually buy shit at GameStop here in the year of our lord 2020. But like that analyst from 2010 said about Blockbuster, there must not be anything on the horizon for GameStop to be more profitable in 2021, right?
Now, I will admit that being a bit bearish on GME in December of 2020 would make more sense if, say, GameStop were the nation’s largest purveyor of limp and half-lit pumpkin spice-scented candles and we were exiting the apogee of Shitty Candle Season. But as it turns out, GameStop is currently selling basically the most sought-after items that exist in the marketplace right now—where demand for the Xbox and Ps5 is far outpacing supply and is projected to continue well into 2021. https://www.gamesindustry.biz/articles/2020-11-17-microsoft-expects-xbox-series-x-s-shortages-until-q2-2021 I don’t really need to get into the details on that here, because it’s pretty goddamn obvious, but I think 2020 GameStop at the precipice of a new console cycle might be in a bit of a better position than, say, 2010 Blockbuster relying on the latest Adam Sandler release to lift its sagging rental numbers. But I don’t know. Millions of people don’t watch my show looking for Candid Analysis from me and my folksy man-of-the-people-lookin’ rolled-up sleeves.
Part 3: Ryan Cohen is the Sword of Damocles Hanging Over the Short Sellers’ Dumbass Heads
And now we’ve gotten to the best part. It’s my favorite part of all of this, Jim, and if you give this a little time, I think it will be yours too. You see, all that corporate bla bla bla about balance sheets and console cycles and early debt repayment and overleveraged short sellers and brand recognition is neat and all—and definitely worth a second look by itself. Maybe even a little Beep-Bop-Boop on the ol’ sound machine—I don’t know your methods. But the real thing that’s about to rip all our faces off here is the business and investment decisions of a mild-mannered wunderkind named Ryan Cohen.
Now you can revisit my prior epistle if you want to know a bit more about the involvement of Mr. Ryan Cohen in Le Affair GameStop. https://www.reddit.com/wallstreetbets/comments/kakxrm/gme_tribe_a_story_about_how_ryan_cohen_is_about/. My fly-by-night theory of his lawyer’s possible use of the consent solicitation could have probably marinated for another day, but the thrust of my argument there was that Cohen and his attorney have been laying the groundwork to come after GameStop for a while now. And that Cohen was likely emboldened by the humiliating, lame-ass CC performance by some dude with a mid-century comic-strip sounding name that we’ll all soon know only as: The Guy With the Punchable Face Who Used to Be CEO of GameStop.
But here is where things get really interesting. This is a story in the making, Jim, for fucks sake - take notes! This Monday, on December 21, Mr. Ryan Cohen filed a revised 13D showing that last week he started buying a shit-ton of shares—starting on Tuesday December 15th—which is the day after the stock price inexplicably plunged on Monday the 14th and the very same day you were yammering on the teevee about GME being Blockbuster! Instead of listening to you, however, Cohen started buying more GME shares (super-sleuth dark pool watchers u/rgrAi and u/snowk88 noticed in real-time that there was some very large accumulation taking place), which culminated in the big reveal that Cohen purchased a total of 2,501,000 additional shares last week—500,000 of which were purchased on Friday December 18, 2020 at the price of $16.02 a share. Ryan Cohen is still the single largest shareholder of GME with 9,001,000 shares in total, taking his ownership of GME above the 10% threshold from 9.98% to 12.9%. And so he apparently thinks that the floor for his investment is $16.02 per share. Is he still buying? We’ll know soon. But yesterday seemed like a little taste of what it might look like if a large buyer steps in to prevent short sellers from manipulating all of my nervous little Rocket Children here and their delicate little paper hands.
There was another thing we learned from this 13D filing: Ryan Cohen has apparently hired a new attorney and law firm. Instead of the great Christopher Davis of Kline Kaplan, now Ryan Cohen is represented by Ryan P. Nebel, a partner with Olshan Frome Wolosky, LLP. Now, if you’re familiar with my prior ramblings, you might wonder if I was a bit confused, and maybe even a little sad, at this sudden change from my man C. Davis. And you might be a little right. But then the wonder of the internet allowed me to learn a bit about these new lawyers. And holy shit, things are about to get fun.
Now, I liked what I knew about Chris Davis and he seems like a genuine bad ass activist attorney. But the folks at Olshan Frome and Wolosky, LLP are Next Level Players and really seem tailor-made for this exact situation. First off, Olshan is ranked as the top global lawfirm for Activist Attorneys. https://www.olshanlaw.com/assets/htmldocuments/Bloomberg%20Activism%20League%20Tables%20H12020.pdf (H/t @flummoxed at stocktwits). They seem to be the go-to law firm for major proxy battles initiated by activist investors. But possibly even more important is that Olshan is the same firm that represented Hestia and Permit in their successful proxy battle earlier this year to appoint two new directors to the GME Board. I’m not going into the fine details of that, because this is already a bit of a long-form Idiot’s New Yorker article, but GameStop just went through a proxy fight last year with Activist Investors Hestia Capital and Permit Capital, which resulted in two Board seats for our shareholder buds from Hestia and Permit. So, it’s reasonable to assume that the attorneys at Olshan might know their way around GameStop at this point and where the pressure points are here.
http://www.globallegalchronicle.com/hestia-capital-and-permit-capitals-two-new-directors-to-the-gamestop-board/
https://www.olshanlaw.com/resources-mentions-HestiaCapital-PermitCapital-GameStop-BoardofDirectors-ShareholderActivism.html
And if you follow u/snowk88 over at stocktwits (@snowk88)— you’d also find a wealth of DD on how Olshan rolls when entering these activist-investor-replaces-dumbass-boards-and-CEOs type disputes. To bottom line it: they get it fucking done.
https://stocktwits.com/snowk88/message/266158534
https://stocktwits.com/snowk88/message/266155112
https://stocktwits.com/snowk88/message/266153175
But what else did we learn from the 13D? We learned that Ryan Cohen is definitely not going anywhere any time soon. Specifically, the filing notes that RC Ventures intends to continue to engage in discussions with GameStop’s board “regarding means to drive stockholder value, including through changes to the composition of the board and other corporate governance enhancements." And while RC Ventures “desires to come to an amicable resolution with [GameStop, it] will not hesitate to take any actions that it believes are necessary to protect the best interests of all stockholders.”
I really like that last part, don’t you? And although I thought his November 16th letter was pretty goddamn clear, this 13D just ratcheted up the transparency level here. In sum, Ryan Cohen has all of our backs and he’s going to replace this Board and Sherman with people that are on the level and that will help implement his vision.
And now seems like a good time to return to those “Ryan Cohen: Boy Genius” articles that were definitely NOT part of a well-coordinated pre-hostile takeover media campaign initiated earlier this year. I think there might be a few things in those articles that Mr. Cohen wanted all of us shareholders (as well as the short sellers and the Board he’s about to replace) to really and truly understand. Recall also that Cohen is not one for diversification or for playing it safe. So here’s a few choice nuggets for you to ponder:
***
Bloomberg, June 2020: https://www.bloomberg.com/news/articles/2020-06-05/chewy-founder-cashes-out-bets-on-apple-wells-fargo
· "It's too hard to find, at least for me, what I consider great ideas," he says. "When I find things I have a lot of conviction in, I go all-in."
· Cohen uses the word “conviction” a lot. He says it’s something he learned from his father, who ran a glassware importing business in Montreal where Cohen grew up. “He taught me how to block the noise from the masses,” says Cohen. “To have a point of view and have conviction and not waver.”
· He wouldn’t, however, recommend his [non-diversified] investment approach to everyone. “You need to have the temperament to block the noise,” he says. “Sometimes it feels like a roller coaster.”
· He likens his obsessive focus on building Chewy to his approach to stock picking. "I don't want to swing for a single," he says.
***
You hear that, Jim? Our man Cohen likes idioms too! But fuck those farm idioms, Jim – we’re upgrading to the Sportsball kind now. So what’s the takeaway here? I’d say that Cohen has his Eye On The Ball and that it’s time for all short sellers and the Board to Throw in The Towel because Ryan Goddamn Cohen likes to Take the Bull By The Horns and will ensure that he Hits a Homerun for shareholders that believe in his vision.
Here’s a few more things Mr. Cohen wants all of us to know:
***
Forbes, August 2020: https://www.forbes.com/sites/zackfriedman/2020/08/16/entrepreneur-chewy-founder-ryan-cohen-shares-his-best-advice/?sh=41e1370e5840
· “For me, each no sounded like they just didn’t understand my vision. It was frustrating at times, but never discouraging. Those ‘no’s never made me doubt my strategy – it was the opposite. I was motivated by all the rejections and they just got me fired up.”
· “I understood that thinking big was likely going to be misunderstood along the way. I’m contrarian by nature, so being misunderstood often validates what I’m doing. It wasn’t until Chewy boxes were on doorsteps across the country that the bulk of investors started to recognize our formula.”
· “[M]y biggest risk would have been not taking risk. The risk of going head-to-head against Amazon. The risk of insourcing fulfillment. The risk of building a company in Florida rather than a popular tech hub. The risk of spending $3 million a month on TV ads, more than Home Depot HD -0.1%'s budget. The risk of hiring expensive executives even though we weren’t profitable. These decisions were some of the most controversial and required me being comfortable betting against conventional wisdom, and were often contrary to the advice of my board. Suffice it to say, I was not the most popular board member.”
· “Dad never swayed when he believed in something. I never compromised my vision, regardless how many investors turned me down I was not going to give up on building Chewy into the world’s biggest online pet retailer. I love to be challenged, and I’m flexible on details, but I’m never willing to give up.”
***
Goddamn it, Ryan. I was done having children but now you’ve forced me into getting back on that train just so I can name this future child Ryan Fucking Cohen. Thanks a lot, asshole.
But to return to my point: are those the statements of a man that seems likely to walk away at this point? Or is Cohen trying to tell us all to get ready because he is going All In on this shit?
So where does this leave us? After a huge week where Cohen buys 2.5M more shares and then the SP skyrockets to $20 yesterday on that news? Well, this is where I want to tip my cap to my man Justin Dopierala over at Seeking Alpha and allow him to conclude this section. He, along with his pal Dmitriy Kozin have been pretty clear-eyed on all this shit for a while now and they both deserve some credit. And I know I gave my main man Justin a bit of a hard time in my last novella, but the dude is sharp as hell and helped a lot of us see the forest through the trees here. And you should also definitely invite him to join your poker nights (seriously: check out the dude’s tweet in response to our own Rod Alzmann’s introduction of the #WeWantCohen hashtag right after the Q3 call debacle). https://twitter.com/DOMOCAPITAL/status/1336446055685230592. You have no comment on a potential takeover involving Ryan Cohen, Justin after your hour-long googly-eyed call together? Can’t believe you’re just preemptively leaving the WSJ and Bloomberg hanging like that. Justin, I love you dude, but if I’m holding pocket Kings I’m folding after that tweet because that twinkle in your eye lets me know you’re about to drop two Aces on my ass.
Anyway. Here is what our man Dopierala thinks might happen here soon (and he called this way back on November 17th- and sorry - no links here, per the mods, as apparently no Alpha must ever be Sought from these parts):
I think a very likely outcome at this point is a majority slate next shareholder meeting where Cohen takes over BOD and then makes himself CEO. A majority slate proxy battle would require all institutions to call in shares and would force a squeeze.
We’re intrigued, Justin. Please continue:
If Ryan Cohen successfully negotiates a purchase price with the Board then the shareholders will have to vote on it. Unlike the proxy battle where Hestia and Permit were running a minority slate of directors, an offer to purchase GameStop would force institutions like Vanguard and Blackrock to call in their shares. By doing so, the shorts would be forced to close out their positions and GameStop would finally have the greatest short squeeze of all-time. Ironically, Cohen could use this opportunity to sell all of his shares and use the proceeds to entirely fund the acquisition of GameStop going down as the first person in history to acquire a billion dollar company... for absolutely nothing. In fact, his acquisition price would be less than zero.
And now is when I get to speculate on what I think is going to happen here. But I do not necessarily think Cohen is going to put an offer to buy GME to take private. That would definitely trigger a MOASS, but I’m not sure I see it given the attorneys he’s hired and his recent buys up to $16 and the amount of cash that would take. Like Dopierala’s first comment, though, I think Cohen is going to nominate directors to replace nearly the entire Board of Directors with a vote happening at the annual meeting and once that Board is in place, they’ll appoint Cohen as CEO. And as Justin notes, if he nominates a majority slate of directors, shares will have to be called in to vote. And this vote and proxy battle will make the prior minority slate Hesita/Permit battle, and the tiny short squeeze that took place when that happened, look tame by comparison.
Now everyone: get your calendars out. Because the date to nominate directors here is in Mid-March, and my super-smart corporate lawyer buds inform me that it’s standard practice to file about 7-10 days prior. So, if this actually happening, we should be seeing something on this by early March.
But even though early March is now the mark on the wall, today’s insane price action caused me to think about all of this a bit harder and speculate a bit more. And a major h/t to my buds on the stocktwits board, especially u/rgrAi (@amarbar) for all the sharp analysis on this. But if you were Ryan Cohen and you knew this company was hugely undervalued and you had a high level of CONVICTION here and also knew you needed shareholder votes to sweep out these dumbasses and implement your vision—then how would you play this with the short interest here as crazy as it is? I’d keep buying. Why? Well, lots of reasons, you smart alecks.
First, so I have more guaranteed votes (duh?). Second, so that when the building starts burning and short hedge funds run for the exits they find that a mild-mannered Millennial with super-good ideas has sealed off all the doors and windows. That’s gruesomely delicious, isn’t it? Why else, CPT? Well, finally, and maybe most importantly, because I would want to excite and delight all my fellow shareholders by triggering a slow-burn short squeeze, raising the SP significantly, so that I can once again make the point (as he did in the Nov 16 letter) that the incompetent management that caused a HUGE drop in SP following that utterly incompetent Q3 call and the shelf registration, had nothing to do with the SP increase that again happened once Cohen announced his intent and started buying. Not the console cycle, not the cost containment measures, not the buybacks and not the early debt reduction. Nope: rightly or wrongly, shareholders will see Ryan Cohen buying shares and the corresponding SP increase and everyone—especially all new buyers who are delighted at their good fortune and swept up by Ryan Cohen Fever 2021—will start getting #WeWantCohen tattoos on their ass they’ll be so happy. And all of us, newly enriched by Ryan Cohen’s Big Canadian Balls and tactical brilliance, will crawl over glass to vote for him over The Boomer Artist Formally Known As GameStop’s CEO. I could be very wrong on this last point in particular, but if we start seeing 13Ds drop here shortly, things should get very fun very quickly.
Part 4: A Return to Our Short-Squeeze-to-Da-Moon Discussion: Who’s Side Are You Fucking On, Jim?
Now, Jim, given the fast friendship we’re creating here, and all we’ve been through over the past 5000 words, I hesitate in bringing this up. But we’ve all seen the video, Jim. You know the one I’m talking about. Yes, the one where you actually tell the truth about how short selling hedge funds manipulate the market to knock down the price of perfectly good securities that many hard-working people invest in—many normal-ass people all assuming they wont ever have to Point Where On The Dolly The Invisible Hand of the Economy Touched Them. But that’s not life now is it Jim? And fuck those poor-ass rubes for not knowing how to play the game with you sophisticated Masters of the Universe, amirite?
https://www.reddit.com/dashpay/comments/93evx4/jim_cramer_reveals_dirty_tricks_short_sellers_use/
https://dealbook.nytimes.com/2007/03/20/cramer-market-manipulato
So where are you in this whole GME/Cohen story, Jim? You candidly (gleefully?) acknowledge that a prime strategy that shorts deploy is to spread negative rumors that are then amplified by Big Smart Trustworthy Financial Media Titans like yourself to shake out unsophisticated retail players like my Rocket Kids here—who because of their tiny paper hands and you mean short selling brutes often subsist on paste and paste alone.
So for this particular security, are you the one helping with the manipulation and actively creating the “new truth” or are you just one of the Useful Idiots that these short sellers use to manipulate with an anodyne, TV media-ready comparison like: GameStop Is The Next Blockbuster? And how in the fuck does this fit into your Think Young(TM) project, Jim? Because if there is one thing that we over at WSB fucking hate, it’s a bunch of Manipulative Short Selling Boomer Fuckwads. Why on earth would a hip Young Thinker like you want to be included in that crew, Jim?
And I know we’re all friends here now, Jim, but I need to push back a bit on some of what you said in that video in such a cavalier whatareyagonnado manner. So if I understand you, short and distort and fomenting negative reactions from retail players based on deliberately false narratives is illegal, but still easy as fuck to do "because the SEC doesn't understand it." But you fucking do understand it, Jim! So why are you helping those short and distorters break the law here? Why are you being such an obtuse dumbshit? Just check out what happens to the borrow rate and short selling every time there is any good news for GME:
https://stocktwits.com/Slantedangles/message/264519950 (h/t @slantedangles). This manipulation isn't just happening with GME; it is happening everywhere. It’s baked into the cake. And that is pretty fucked up that we all just accept it because whatareyagonnado.
I think that one thing that those of us who truly do Think Young(TM) have a hard time understanding is at what point in your lives do you Boomers all finally come to realize that it’s maybe time to stop playing the game like you have been? What point do you finally have enough where doing the right thing matters more than getting paid? Maybe start by telling the truth more often—and maybe don’t go out of your way to help those corrupt-ass hedge fund managers who continually fuck over average people merely because they were stupid enough to believe you all. What contempt you Masters of the Universe have for all of them—for all of us. There is a bigger story here on GME and this out-of-control short interest (naked shorting, counterfeit shares) http://counterfeitingstock.com/CS2.0/CounterfeitingStock.html than even Ryan Cohen and the inevitable short squeeze we’re about to witness here. And it begins and ends with people like you and Melvin Capital and Bank of America not giving a fuck about the rules while thinking you’re smarter than the rest of us who do—but who lack power to do anything about it. And you know what? Maybe you are smarter than us. You certainly know how to play this game pretty well, as that video shows. But if I know my old school 1980s movies like I think I do, this is usually the part of the story where the rag-tag kids from across the tracks come over to show you hubristic rich fuckheads what happens when you fuck a stranger in the ass.
Now I myself have never dabbled in pacifism, Jim, so this isn’t too much of a stretch for me, but seeing that video of yours and seeing the insane short interest and all the manipulation here makes me want to burn the whole corrupt system to the ground—while barricading the doors to trap in those arrogant-ass short sellers who lie and cheat and distort to profit off average people. And though I’m certain that this larger battle is not driving him, maybe that result is one that Ryan Cohen wouldn’t mind too. Though he’s a polite Canadian and would probably just let everyone know that he’s not really mad, just disappointed. But me? I’m an Angry American and I say: Block the fucking doors and windows and light that shit up.
So maybe this epistle will be useful for your Think Young(TM) project and cause you to reflect a bit more on what’s really going on out there with this whole GME thing and the likely illegal shorting that has driven the short percentage of float to these insane levels, drawing in new retail shorts too stupid to know what’s even happening. Or maybe it wont cause you to reflect in the slightest (count me as one of those cynical types that see your overtures to WSB as a transparent play for greater market share from the Young Crowd since your old-ass audience is dying and/or switching to bonds). But in a few months when all the Billy Ray Valentines and Louis Winthorpes assembled here are toasting each other in stupid shirts on a white-sand beach somewhere, we do not want you to look back on your knee-jerk boomer-ass dismissal of GME and your Useful Idiot blathering with that same tinge of regret and longing you feel when you look at a pre-Client 9 picture of you and your old roomie: warm-toes-and-hosiery-enthusiast E. Spitzer, Esq.
In conclusion: GME = Blockbuster comparisons are for Simps and Corrupt Short-and-Distorters. Don’t be like them, Jim. And to my Rocket Children: the only weapon we wield in this stupid game is Diamond Hands with a float like this. Toughen the fuck up.
And Happy Holidays everyone.
--CPT Hubbard
TL/DR: Jim Cramer likes farm-based idioms and apparently being a useful idiot to scummy short selling hedge funds. DD on the GME turnaround is solid and overleveraged short sellers should be shitting themselves. Ryan Cohen, our polite, hard-working Canadian benefactor is about to rip all our fucking faces off and trigger a MOASS. Probably even by early March, if that time is good for you (he’ll text before he comes). And fuck infinite regress: It’s rockets all the way down here. 🚀🚀🚀 Now: diamond hands, motherfuckers.
**This is a shitpost and is only to be used as investment and life advice for Mr. Jim Cramer, Esq.

Lockdown, things to do, help & advice.

Disclaimer I am posting this here because I got a message from the mods asking me to. I'm not from London so links aren't London centric (but hopefully still of help) and the main post is here so any updates will likely be there (I will try here but it's hard to keep up with the amount of suggestions)
Thanks.
Yes, it's hard, it sucks, it's depressing. It is something we all have to do if you want to see this virus go. Everyone knows the deal, too many think they're the exception but no one is. However, staying home is hard so maybe I can help at least one or two people with some incentives. I'll try to give links to some things that can help cure the boredom, and some support if you need it.
Most of this might be obvious to some, some might not even have internet and of course, money is a big issue, so I'll try to give some suggestions:
For streaming and on demand things such as Netflix et al, don't forget you can subscribe for free for your first month. This goes for most things in the list. If you are worried about putting in your payment details and forgetting to cancel a month later, don't worry! You can sign up and immediately cancel and you still get your free month!
For people who don't have a smart TV, you can buy a cheap Amazon Fire TV stick or a Roku box. The Fire stick can go as low as £20 often for 1080p. It will drop to £30 for 4k.
I picked up a 4k Roku device for £18 on Amazon once. It's fast and snappy. currently it's going for £33 for the 4k version. Having both, there is little difference between the devices. NowTV also do their own roku powered device.
Subscription based streaming sites that all offer 2-4 weeks free for first timers

Netflix *According to comments the second month is free.
Amazon Prime You can either get Amazon video on its own, or take prime with other benefits. I strongly urge those who use Amazon for buying off their store front to use [https://smile.amazon.co.uk/] as there is literally no difference except everything you buy amazon donates to a charity of your choice.
Now TV (I believe it's 7 days)
Disney+
Britbox
Amazon channels. I believe you can get all these individually but Amazon offers them as channels bound to your prime account, and they are again either free for a couple weeks (again, take them, cancel instantly) or very cheap. I recently subscribed to Starzplay for £1 for 3 months. It has some good shows on it like Fringe, doom patrol. It also has channels like Curiosity stream and shudder

Steam This one is so obvious I didn't add it, but apparently many want me to. It is the best out there, and you can find almost everything, with fantastic deals.
Greenmangaming offers games cheaply. Again, not a grey market site (which are legal but unethical) and they sometimes do bundles.
GoG (Good old games) is a DRM free site run by CDPR, the makers of the Witcher 3 and Cyberpunk. They offer you games quite cheap and not needing DRM (such as Steam, Uplay etc which is less invasive versions of dodgy DRM from the olden days).
Epic Games Despite the controversy whether you care about their rivalry with valve, they offer free games ever week. Without ever having bought anything I have gained over 170 games. literally. Good games for the most part. They often give you £10 coupons as well.
Twitch Everyone knows twitch, but if you don't, it's a streaming service for watching gamers and girls with low cut tops accidentally bending over in front of the game. However, if you're signed up to prime, you get free games each month (and randomly between the set bunch).
Playstation Store Currently has January sales. Currently the free games for PS+ are for PS4: Shadow of the Tomb Raider and Greedfall. For the Ps5 it is Maneater
Games with Gold Bleed 2 and the King of Fighters XIII is available until Janurary 15th whilst little Nightmares is available until January 31st.

Gaming Subscriptions
Like the TV versions, you can sign up to these for a free trial (or very cheap). If you do sign up to only one at a time, it should keep you busy for a few months

Xbox Game Pass You can do this on both/either an Xbox or PC. If you sign up to the regular one, you can get a month (maybe three!) for £1. After you have done that, you can sign up to the premium version for 3 months at £1 a month. Most people know game pass, but you can download a large selection of games for free. The premium version gives you games with gold, allowing you to keep the games forever (but can only play with a subscription)
Ubisoft+ I'm not 100% sure if you get a trial or not. This allows a large collection of Ubisoft titles to play for £12.99 a month. Quite expensive but good if you like Ubisoft titles I guess.
EA Play EA's version. Goes by a ton of names I think, EA Access, EA Play, Origin Access etc etc. There's a couple of versions of this, and it is across all platforms (PS4/5, Xbox, PC) but not sure about the switch. I "think" the premium allows you to play on all platforms, while the cheaper one on a single platform, but I may be mistaken.
PS Now a once terrible service that is now actually very good. Allows you to download some Ps4 games to your PS4/5 and lets you stream a massive amount of Ps2/3/4 to your PC or playstation.

There's more like nvidia's service but you need the Shield device which is quite expensive. I'll leave it at that.
Audiobooks & Ebooks

Audible Not sure what the current deal is but if you are a prime member you can sign up for a trial and get a free Audiobook each month for 3 months. Some warhammer books are 48 hours long, 3 of those gives you a good 100+ hours of listening!
Comixology Another Amazon company, but lets you download some free comics I believe.
Marvel Unlimited No experience with this. ItFuckingWont wanted me to add it. A subscription service for Marvel.

Education

Sign Language BSL here No experience myself, suggested by n21brown and asked for a few times. Didn't know SL was so popular! Listed as "Pay what you can"
BBC's Bitesize here is apparently good for home learning. Again, no personal experience.

If you have prime you can get a FREE FIVE POUND GIFT CARD by literally just streaming a song from Amazon music (which is included in prime) here is the details According to the comments it's only for select people, but it's worth trying If the link doesn't work for you just google "Amazon £5 coupon music"
Now, these sorts of sites have been around for years, I haven't used any other than talkInsights which I must have signed up to 10-15 years ago. Basically they send you surveys and you answer them. They are confidential and don't ask for personal details in the survey. You need 2000 points and you get £20. During the pandemic they've slowed down but I probably get around £40 a year. Not much I know, but it's an email followed by a quick survey ticking boxes. Depending on your answer sometimes you get screened out, I'm not telling you to lie but just be consistent with your answers and you should be able to work out how to not get screened. Some emails are only worth 20 points, others 200. It's slow to get to the 2000 but very quick to just answer a few questions.
Apparently beermoneyuk is a good sub to make some pocket change with.
There is also matched betting. I have never done this, I don't have the patience but from what I've read, it's legitimate, it works and you can make a fair amount of cash from it so long as you do it correctly, and there's a ton of guides. I mention this because people stuck at home could get into it and as long as you're careful (I.E not entering in the wrong numbers) it's risk free AND it pisses off the betting shops. It seems people in comments have had success with it. Disclaimer A couple have complained about gambling. This arguably is not gambling. If you are susceptible to addiction do not do it. However, it's argued that there is no fun or buzz in this, and it's a very tedious and time consuming thing. Others argue you can't make the same money anymore (People were making thousands, now only hundreds if that). It's risk free providing you know what you're doing, the risks are user error, such as entering the wrong numbers. Someone pointed out that due to the lockdown, bets could potentially be cancelled due to sport stopping. So use on a side of caution. We're (mainly) adults so I'll leave it up just because this doesn't have the excitement of regular gambling.
Microsoft Rewards This is an easy way to make pocket change doing very little. Most people have a MS account. The rewards program offers you numerous ways to grab points, by playing free to play games, answering small questions (you don't even need to answer most of the time, just open the link and shut it) and by using bing and searching on it. I've gotten 20k points JUST by answering questions over a couple months. There are many rewards but you can grab a £5 gift card for 6k for example, or a month of game pass (and AFAIK you can make points playing the games)
Google rewards Someone mentioned this in the comments. I have not used it, so can not give any input on it. Sounds similar to TalkInsights which I linked. Google states "Complete short surveys while standing in line, or waiting for a subway. Get rewarded with Google Play or PayPal credit for each one you complete. Topics include everything from opinion polls, to hotel reviews, to merchant satisfaction surveys. We’ll notify you when a survey is waiting."

Duolingo Numerous people have suggested this So I haven't used myself. Thanks to OhHiGCHQ StephanieMecredy & Allorie_95

Work or volunteering where it is "unreasonable" to work from home. This includes work in someone else's home, such as that carried out by social workers, nannies, cleaners and tradespeople
Education, training, childcare and medical appointments and emergencies
Exercise outdoors (limited to once a day). This includes meeting one other person from another household in an open public space to exercise
Shopping for essentials such as food and medicine
Communal religious worship
Meeting your support or childcare bubble. Children can also move between separated parents Activities related to moving house

I want to add, if you are in danger you are also allowed (and must!) to get away from the situation for some reason, BBC seems to have missed this very important thing (or I am blind)

To flee the threat of harm or violence.*
CoronaVirus Symptoms
CoronaVirus government site You can check your location and how many cases here.
Worldometers Shows cases around the world.
Interactive UK Map Another easy to read map with cases in counties and local area's.
World Health Organisation

Support

FOR THOSE SHIELDING YOU CAN CONTACT THE ROYAL VOLUNTARY SERVICE. These people helped my mother with picking up her medicine from the chemist. They were very helpful and went out their way to keep in touch and do it immediately. (It's the only experience I have with them though)
_riotingpacifist wanted this links added, but I simply just don't have the time to vet and check all the suggestions here, so I will link as is:

Update:
Digital Art
These are Free

Krita Arguably the best in my opinion. It has a load of options, brushes and a decent UI. It works fantastic with a tablet.
Gimp This is a decent program but last I used, the UI was a pain, and it isn't so user friendly while misses features, but it works, and it is possible to do some incredible creations on it.
Medibang Paint This is slightly geared towards Comics and Manga. I really enjoy using this with my drawing Tablet. As far as I know, it also for regular tablets for Android/Ipad and is free.

LibreOffice This has most the average user would need to write their own books or to work from home. There's not a huge amount of difference between the two I'm linking (since I last used anyway) so it's more for preference.
Open Office You can pick this up here and again, like above it's just preference.

TIFU by hitting the jackpot at a casino

Playboy going public: Porn, Gambling, and Cannabis

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

A mathematical analysis on MMR in Dead by Daylight

Who am I?
A hungarian high school math teacher. I got similar training in university as mathematicians do with bachelor's degree. I believe I have a high level, deep understanding of mathematics, and I believe I'm capable to, and would be qualified to build a working MMR system for Dead by Daylight if I would be hired to do it. About my history with DBD, I have 1700+ hours in the game, devotion 6, pretty much all gained in 2020. I play both sides about equally, though recently started to play more survivor, and in general I prefer the survivor role.
This is a pretty long text, so if you are interested in the subject, grab a drink.

What is MMR and what does it do?
The MMR system consists of two functions. One function assigns a number to every player. The higher the number is, the higher the percieved skill is by the system. Another function can take multiple player's MMR, and calculate the probability distribution of all possible outcomes of the match. For example, let's say we have two players with the same MMR value of 1000, call them A and B. The system should assign the same probability for winning and losing (let's say 30% each), and some chance for a tie if tie exists in the game (if so, that would be 40% in this case). If A had a higher MMR, these probabilities would be different, the system should assign a higher chance to win for A. These systems usually operates under the assumption that every player has a true MMR, and the system is attempting to discover that value by statistical analysis, where the samples are the results of player's matches. If B wins, it changes the samples in a way that the system should now think B has a higher chance to win against other opponents, and A has a less chance to win against other opponents, for obvious reasons.

First, let me address a few common misconceptions:
I've heard a lot of people in the past months claiming that for several reasons, MMR can not work with dead by daylight. These reasons that comes to mind right now include:

The game is asymmetrical (1v4):What everyone needs to realize is that there isn't just one MMR system. Any system that fulfills the requirements on the above paragraph is an MMR system, and you don't necessary need a 1v1 game to design such a system. You obviously can't just take chess's system and put it in DBD. For a unique game like dead by daylight, you need a unique system, and it's a difficult problem for sure, but it's not impossible.
There is a lot of luck involved with maps, loop spawns, and there are a lot of variables you need to account for with luck and initial conditions:This doesn't matter at all and there are zero variables you need to account for. Like I said, MMR is a statistical system by nature, and the sample on that are your matches. In other words, your performance isn't judged by one match, but a large number of matches. In tournaments, this would be an issue, but it's not an issue that concerns an MMR system in a popular online game. The reason for this is the law of large numbers. Luck element evens out in a large number of games. This is why even though poker has a high luck element, there is still a competitive scene for it, and better players consistently bring better results. They have to learn not to be concerned by luck, because over a large number of games, your expected number of unlucky streaks will be equal to the number of lucky streaks. There is no reason why the same concept wouldn't work for DBD.
Your results are heavily dependent on what items and addons you bring:There is a small grain of truth to this. While I can bring up the law of large numbers to debunk this too, you technically can funnel bloodpoints through different killers. Play Hag with no addons, and buy all iri heads with Huntress. There are two reasons why I'm not concerned about this. First: I don't think there would be an epidemic of this happening, in fact, I think this would be quite rare. Just like how last second swap for survivors are kinda scummy, but that's not common either. This would be a concern to keep an eye on, but not game breaking enough to render the MMR system itself broken. It would still serve it's purposes described in the first paragraph. The second reason why I'm not concerned is that the solution for this is simple. Just make bloodpoints not global. Then the Huntress mains won't have enough bloodpoints to bring iri head combo for every game, and the law of large numbers shall save the day again. You will meet huntresses with stronger than average addons about the same number of times as you meet huntresses with weaker than average addons.
SWF teams are not the same as solo queue-ers, because they have informational advantage with communication, and there can be a huge skill difference between swf members, making it impossible for mmr to operate:This is probably the harders challenge the designer of the MMR system has to overcome, but I have to say again, it's not impossible. They have plenty of data to analyze how the results are expected to change when SWF's are involved, and they can filter this data by all variables involved: number of people in the party, average skill level, and the spread of their skill level (spread basically describes how far apart the friends are in skill rating). Then you can use this data to incorporate it in the MMR.

Next, I'll address the elephant in the room. Why MMR instead of an other system?
An MMR system has advantages and disadvantages, and it's debatable whether or not this is the best one. You don't necessarily need MMR to create a successful ranking system or a successful matchmaking system, there are many ways to come up with a system where higher skill will correlate with a higher rating. MMR's advantage is that it's the most accurate system for popular online games that a lot of people play and people play a lot. It's disadvantage is that it's also one of the most complicated systems. However, I am in favor of MMR systems, and I think the downsides are not that bad at all. Everyone will be able to understand that higher MMR = I'm better according to the system. Games like Brawhalla or Overwatch also assign ranks to MMR ranges, making it even easier to swallow.

What do I think about DBD implementing MMR system?
I just hope they are implementing it correctly. Mess up the math, misinterpret your data, and you create a mess. I believe there are several requirements for an MMR and matchmaking system to improve player experience:

The devs need to define a clear win condition. In chess, you win if your opponent can't prevent capture of king. In League of Legends, you win if you destroy your enemy team's nexus before they destroy yours. What is the win condition on DBD? Some say it revolves around kill count, some say it revolves around hook count (or hook stages), some say it revolves around pips. What if player A and player B have the same true MMR, but they play by different rules? Player A wants to kill as many survivors as possible, Player B wants to go through as many hook stages as possible. Player A therefore thinks hooking two survivors 6 times, and leaving the rest alone, is better than hooking every player twice. Player B will think hooking everyone twice but making everyone survive is better than having 6 hooks but two kills. Whatever system the devs will choose, despite having equal skill, the system will prefer one of these players simply because the other player is unaware of the rules.
Survivors need to be treated as a team, not as individuals. What I mean by this: If one survivor wins, then every survivor wins, and if one survivor loses, everyone loses. I understand that not everyone in a survivor team will have the same skill. You sometimes have that Nancy on your team that does nothing all game, or sometimes you get carried by an absolute god and you just win by holding M1 or not even that. But unless you are in an SWF (which is, as I've said above, is a solveable problem), you won't keep getting that survivor in a match. It's okay for the game to give you both the same result for one game, because a worse player is expected to lose more games on average against the same opponent. Law of large numbers for the rescue again. Also, not treating survivors like teams would actually encourage selfish gameplay. Let's say, if surviving is all that matters for survivors, than that Claudette waiting in a locker next to hatch while you get killed, instead of fixing that last gen, is actually using a strategy the game rewards. If pips are all that matters, you could argue that sometimes sandbagging your teammates so you can unhook them later is also a strategy the game rewards. Like with bloodpoint funneling, I wouldn't expect an epidemic of this happening, but it would still be a flaw to the system to keep an eye for. The solution of treating survivors as a team is both more simple, and more effective, because then you can truly calculate a team MMR for survivors to compare the killer's MMR to (it's not obvious how you would calculate that btw, this is another thing you would need data available to bhvr for).
Matches should be 0 sum games. Which means if the killer wins, the survivors lose, and if survivors wins, then killer loses. If it's a tie, then it's a tie for everyone. There are two reasons for this. If you could achieve that everyone wins, then that makes the system subject to exploitation by farming. Meta could become survivors and killers working together to raise their MMR to a value they don't deserve. This would make the system heavily inaccurate. Even besides that, it's hard to imagine how a game, that allows opposing teams to both win, adjust MMR rating. While it's possible that both a survivor and a killer did very well, the game should end with it declaring which player won that particular round. If the game really can't decide, that's clearly a tie.
Matchmaking should be strict with taking MMR into account. This technically isn't MMR territory, but matchmaking territory. A proper MMR system can handle uneven matchups. If a heavily disadvantaged team loses, they won't lose much MMR, and the winner won't gain much MMR. If a heavily disadvantaged team wins, which is very unlikely, they will gain a lot of MMR, and the winner will lose a lot of MMR. All this keeps the MMR system accurate. However, if the majority of games are uneven, the games will become incredibly unfun. You not suffering a lot of MMR penalty is no consolation when you had to sit through a game that you had next to no chance of winning all along.
Some sort of rating by the game must be visible. Either display your MMR score itself, some other score that correlates with MMR, your placement on your leaderboard, or a bracket the game puts you in based on the range of MMR. Technically, again, this isn't needed for MMR system to work, but this is a good way for players to compare themselves to friends and others (something which many player desires), and it also gives verifyability to the system. Hiding MMR and giving no indication for it is a bummer at best and shady at worst. If we don't get this, we can't tell if everything else needed for the system to work (besides clearly stated rules) is implemented.

Most of these info will be hidden, but if they tell us the win condition, and give us some indication of your skill level, then I will have faith in the system until I have a reason to doubt it (we will know if the rest of these are true or not if we are given these two things). If BHVR doesn't give us these two things, especially the win condition, then I won't have faith in the system, as I don't think a working system is possible under these circumstances. It needs to be said though: the previous system was not perfect either, and even if this system will also be clearly and completely flawed, it's still up in the air which system will be less bad.

Why did the old rank/pip/emblem system failed?
Because it didn't do many things that are needed for a good ranked system. While it gave us a clear win condition (although I didn't like it as it was too complicated and didn't necessarily lead to survivors playing in a way that leads to more escapes, and didn't necessarily lead to killers hooking people more), it wasn't a 0 sum game, and it didn't treat survivors as a team. A killer that wins the game with 0-4 hooks were not promoted, and this always baffled me. The game told to a killer that just obliterated a supposedly similarly ranked team, that they are not good enough to face better survivors. Which leads to that killer being matched with the same skill survivors again and obliterating them again. I hope the problem with this is obvious. You may think the killer didn't win the right way, and the killer could've/should've played around with the survivors to get more hooks, but I don't think prolonging the suffering of a clearly inferior opponent is a skillful thing to do. Besides these two rules being broken, the old system suffered (suffers) from another two problems. The weight on actions which leads to pips are arbitrary. A few unhooks and heals will get you iridescent benevolent, but it's far harder to get iridescent rating on other emblems. It also causes problems like survivors who already got iri lightbringer are no longer encouraged to do gens, or a survivor that already got iri benevolent is less encouraged to save teammates, and the game considers it more skillful to look for the hatch instead in that case. To look at killers again, the emblem system is actually biased towards killers like Wraith and Legion, and against killers like Myers and Plague. One-hitting survivors is punished by the system as opposed to two-hitting them. That means that even if it's harder to kill survivors with Wraith than Plague, it's easier to rank up with Wraith than Plague. The other problem similar systems suffer from is the potential overpopulation of rank 20 and rank 1 brackets. If too many people exist at the edges, that may mean matchmaking treats vastly different skilled players the same way, because they are in the same bracket. This never happens with an MMR system btw.

Why did the previous attempt of implementing MMR fail?
In short: Only BHVR can know, but I have my theories. One guess is that the lack of clear win condition lead to player MMR scores being all over the place, like with my previous example where I described the need for a win condition. We don't know if that MMR system fulfilled the rest of the criteria (mostly because we didn't get any indication of our MMR), so I won't say anything about that. My best guess is that their MMR worked, because they said so that their system is good at predicting the outcome of the match. If this is true, then the conclusion from this is that matchmaking was the culprit of the previous failure. And like I said, a working MMR, the fact that the system knows I'll win/lose heavily, is no consolation of an incredibly one-sided game.

How would I build an MMR system?
I would need more time to come up with the exact formula on how to come up with MMR values, and such calculations are not the purpose of this post. Let's just assume that the formula I come up with fulfills criteria at the beginning of the post.

I'd tell the win condition. I have two ideas for this. 1) 0-1 kills is a loss for killer, 2 kills is a tie for killer, 3-4 kills is a win for killer. Anything that is a win for killer is a lose for survivors. Anything that is a lose for killer is a win for all survivors (even the dead ones). Anything that is a tie for killer is a tie for survivors. With this, I would consider the game to suddenly end when there are already three escapes or three deaths. I would count disconnects as deaths, and reduce their MMR and give them the disconnect penalty no matter the result of the match. 2) Second idea is coming up with X and Y numbers, where any number of hooks below X is a loss for killer, and any number of hooks above Y is a win for killer. Between the two values it would be a tie. I would consider ending the match when the result can no longer be reversed, like too many survivors escaping, or reaching enough hooks for the killer to win.
I'd treat the survivors as teams. The matchmaking should try to create a group of survivors with similar MMR first, that are also close to each other, then calculate their team MMR in some way (would need research using BHVR data to find out how to do this), then find a killer fitting to their team MMR. Adjust for SWF's according to another research done with internal data.
Create MMR brackets (like, brown, yellow, green, purple, iridescent, and make subtiers, like brown 1-5, yellow 1-5, etc.). Display that bracket to players. Iridescent bracket should have no subtiers, and should just display your leaderboard placement similar to hearthstone legendary rank.

Hopefully this take of mine will create more discussions about the topic of how this will be implemented, and although unlikely, but hopefully through this post or some other way some of these ideas reach devs and will consider them to create the best matchmaking and ranked system they possibly can for the game. Let me know your thoughts!
Edit: Fixed several typos.

Autochess: Market Status and Design Analysis [effort post]

It really helps me if you check the original article & more similar at https://jb-dev.net/ !!!
https://preview.redd.it/336cy55x9pg61.png?width=1024&format=png&auto=webp&s=c89b35c152f61892f277a28203e61f192a86d260
In January 2019, Drodo Studio’s Dota Auto Chess mod became insanely popular. Many companies (including household names like Valve, Riot, Ubisoft and Blizzard) rushed to release their own versions.
It seemed like the beginning of something big like MOBA or Battle Royale. But it has been more than a year now and the hype seems to have vanished completely. As quickly as it rose, it went away…
This is the first on a series of articles where we will analyze the autochess genre. Here we will be exploring the genre’s history, its current market situation and its audience. And also, what are the core design issues that autochess suffers and that no one has been able to solve yet.
u/JB: For this article I’m teaming up with my mate Victor Freso, one of my most talented folks at Pixel Noire Games, who helped me review all the games.
We also had feedback of ~300 highly engaged players from the different autochess reddit communities, which participated in an online poll whose results are available here. They’re especially thanked at the end of the article.

A HISTORICAL PERSPECTIVE

This wasn’t the first time that a mod got the spotlight and ended up becoming the foundation of a genre. It happened in several major, industry-defining cases before (some of which are Team Shooters, MOBAs, Battle Royale…). But on some of these cases events unfolded differently. So we identify 3 distinctive eras related to the evolution of the industry:

1st Era (2000s): Assimilation

The company whose original software had been modded (or had a close enough game, like Valve) moved quickly to absorb the successful mods and turn them into even more successful products.
Since at that point creating a major game release was very complex (required an expensive development, publishing deals and an infrastructure to distribute the product), the deal was profitable for both sides. But it meant the dissolution of the identity of the original creator team, which became embedded in the bigger company culture.
Team Fortress (1999) was originally a Quake mod. And Counter-Strike (2000) started out as a fan-made mod on the Half Life engine. Both games (and creators) were quickly absorbed by Valve.
2nd Era (2010s): Integration
By this time, the previous era model still was going on… but the gaming industry had significatively grown a lot and it was also possible for smaller or even new companies to lure the original developers, and use the mod as a proof for commercial success in order to secure funding and develop it as a full title.
The main characteristic of this era is that the original developers were able to keep a bigger share of control and relevance, rather than being integrated as just another gear on a bigger machine, because the companies they joined built their own identity around that key product.
This was the case of Riot Games: They were able to raise enough money for the creation of their company through family and angel investors, and then hire some of the original creators of DOTA, and then created League of Legends.

![img](1vsle6y3apg61 " Defense of the Ancients (DotA), the foundational title for the MOBA genre, appeared in 2003 as a fan-made custom scenario of Warcraft 3. Foreseeing commercial potential on a full game based on the concept, Riot games and Valve both battled for the Dota IP and the original developers, eventually releasing rival titles League of Legends and Dota2. Interestingly, Blizzard (owners of Warcraft 3) tried to replicate the success without the mod creators in Heroes of the Storm (2015), which hasn’t been as successful as the other two. ")
A similar case happened with battle royale, which also started in 2013 as a successful DayZ mod created by the modder nicknamed PlayerUnknown. Later, it was transformed into a full product through the acquisition of the developer by a korean company (which would later be renamed as the PUBG Corporation, again showing how the company grew around the game rather than assimilating it).
Interestingly, this genre already hints what would happen with Auto Chess, since Fortnite wasn’t involved in any way with the original creators. They just copied the concept. Fortnite was a product stuck in a kind of development hell (had been 6 years in the works). As the game was getting close to the release, the developers became impressed by PUBG’s success, so they created a quick Battle Royale spin-off which became insanely popular and eventually ate the rest of the game.
![img](3b6l2rx6apg61 " Player Unknown’s Battlegrounds (2017), foundational title of the modern battle royale genre, is the successor of PlayerUnknown’s DayZ: Battle Royale, a popular mod for DayZ (which on itself is a mod of ArmA3, making it a mod of a mod lol). The success of PUBG inspired Fortnite (a title on the later stages of a troubled development at the time) to spin towards that genre, becoming PUBG‘s main competitor. ")

3rd Era (2020s): Fragmentation

In all the cases presented previously, the newborn genre ended up in the release of one or two titles which accumulated most of the business. But this hasn’t been the case here.
In Autochess, the newborn genre has been quickly fragmented into a big list of competitors. Some are standalone games (like DOTA Underlords or Autochess: Origins), but there’s also several service-model games which released their autochess mode as well (like Hearthstone’s Battlegrounds or TeamFight Tactics, which at the end of the day is a side-game mode of League of Legends).
This creates an interesting precedent, which I believe will define future cases where an innovative new game concept appears: The hot idea will be cloned very fast because today the main bottleneck in the industry is having an innovative design that generates player interest and engagement.
By 2020, it’s way easier to create and distribute a game, there are way more developers hungry for a hit than ever before, and a lot of service-model games with short development cycles always looking for something juicy for their next update… so new ideas becoming red oceans fast will be the norm.
For sure, this won’t affect the ability of small developers and modders to innovate, but it will affect their ability to leverage that to become successful on an independant level, before they get cloned.
Dota Auto Chess, was a Dota 2 mod which obtained massive popularity. After a failed acquisition from Valve (owners of Dota), the mod developers (Drodo Studios) went to create the mobile standalone Auto Chess: Origins, while still maintaining the PC version linked to Valve. Meanwhile, Riot, Valve, Ubisoft and many other companies developed and released their own autobattlers at a record time, downgrading the genre creators to just another competitor.
And ultimately, they haven’t fixed the core issues of the original game, which separates it from a true hyper-successful product like MOBA.

MARKET STATUS

Because of the rain of clones, it’s hard to map all the autochess games on the market. It doesn’t help that some of them are available in both PC and Mobile (playable in PC, Mac, Android and iOS), and also they’re exclusive to different PC stores (Dota Underlords is only on Steam, TFT is on Riot’s LoL launcher, and Autochess Origins is only at the Epic Store…).
And if that wasn’t enough, the Auto Chess mod in DOTA2 is still very active and has no signs that it’s going to be dying soon. It’s still being regularly updated, and presumably still profitable: Some months ago they added a battle pass system, with its revenue shared between Valve and Drodo.
https://preview.redd.it/081hvwjdapg61.png?width=854&format=png&auto=webp&s=34af2ba4751130a95b422ca1b7fd8c346029ab74
What’s interesting is that none of the contenders has been able to become massively successful in terms of monetization, at least not in terms comparable to even a second or third tier MOBA. And while there are definitively different tiers of following among these titles (led by Riot Games’ TeamFight Tactics), it seems that none of them has been able to gather under its banner a significant amount of players, mobile downloads or Twitch Views…
Sources: AppAnnie (mobile metrics), TwitchMetrics (twitch)
So ultimately, we’re dividing the autochess market into 3 categories: Squires, Would-be Kings and Peasants.

Squires: Rather than standalone games, these are side-modes of already successful products. Under this category we would list the Battlegrounds mode in Hearthstone, or League of Legends’ TFT, and maybe even the original DOTA Autochess mod. While for sure they’ll have their own dedicated audience that only plays those modes, for most players it’s just a nice and fresh activity integrated within a broader game experience. The squires are the ones that have achieved the biggest success among the autochess genre because they don’t suffer as much backlash from the lack of gameplay depth inherent to the genre, which is harmful for the long term retention: Even if the mode eventually becomes a bit shallow, players have many other things to play, and thus are retained. As a consequence, these games can still monetize significatively by selling renewals of their Battle Passes every new season. Not enough to make them successful on the degree that was expected… but at least it’s something. Other than bringing an additional source of revenue, these modes were useful to their core games: They generated player interest by providing innovative gameplay. Hearthstone’s Battlegrounds was an amazing addition to the CCG genre, and made a lot of people come back to the game to discover the new mode and reengage.

The gameplay of TeamFight Tactics (slow tempo, no team coordination, decreased attention requirement…) makes it a nice relief mode to play between LOL matches, which is its purpose in the foreseeable future. If there ever was an intention to make it a standalone game, it vanished together with the player interest on autochess…

Would-be Kings: These are the other two top dogs of the category. They were supposed to rule… but that looking at the numbers they don’t really seem to have ever lifted off. Under this category we would list Auto Chess: Origins and DOTA Underlords. The problem is that their standalone approach means that they suffer the most of the design issues of the genre that we’ve presented in the last section of this article (i.e. flat complexity, lack of mastery depth, lack of progression and rotative meta…). That means that they lost a lot of population over time, and therefore their Battle Pass renewal isn’t as effective at generating revenue : (

DOTA Underlords is an extremely polished product in terms of graphics, character design and UX, and yet another proof that Valve devs really know how to do great games. Too bad they aren’t as good at releasing third installments...

Peasants: Here we would list the myriad of other autochess follower titles that entered the battlefield, each achieving a different degree of success. While some may actually be profitable, what we can be sure about is that none of them has reached any significant numbers or anything close to the reach that brought industry attention.

THE AUDIENCE

We are of the belief that you can’t talk about a game and not talk about who plays it, and that players say more about a game than analyzing all its features and mechanics. So with this in mind we collected answers from ~300 autochess players (check the raw data here). After examining their responses, we’ve identified 3 main player profiles (the comments on each profile are literal):
https://preview.redd.it/zdh1jripapg61.png?width=934&format=png&auto=webp&s=162eb3f8b98024c0a69eb889ca26e7463fdd776c

Patricks, gamers looking for a competitive-but-idle experience that doesn’t require full attention and it’s easily reconcilable with their functional adult life.
Grizzlies, competitive players that struggle with fast paced games that demand a high actions per minute ratio and quick reflexes (like MOBAs or competitive shooters).
Warmasters, highly competitive players that enjoy more the area of strategy (setting up goals and planning how to achieve them) rather than tactics (skillful execution of actions and micromanagement).

What these profiles have in common, other than being hardcore gamers and having a big interest in competitive games, is the fact that they enjoy the lack of micromanagement, and the demand of reflexes and dexterity of autochess.
This is quite interesting, considering that the genre foundation is so close to MOBAs, which are extremely demanding on those aspects. Overall it seems that they belong to audiences below the MOBA umbrella which are currently being alienated by the bulk of ‘younger and dexterity focused’ players.
And when it comes to platforms, it seems that even though the barrier between the classic gaming platforms and mobile is progressively disappearing, the genre is still mainly focused on PC: Out of the ~300 players that answered, 50% said that they play exclusively on PC, 25% played primarily on Mobile, and the remaining 25% played in both.
https://preview.redd.it/1frwgvrtapg61.png?width=962&format=png&auto=webp&s=3602c6a760664333236a2fddbc189fbab3ee3fc1
Players said that they enjoy the focus of the game in planification, as opposed to the focus on execution and performance of MOBAs. And when asked about their main points of frustration, they pointed out 2 main topics: 1.- The strong luck factor that has a strong impact on making you win or lose regardless on how well you played. 2.- The fact that the game eventually becomes shallow and repetitive, fueled by the fact updates were unexciting and not rotating the meta.
Surprised by the fact that players mention randomness as a factor of both enjoyment and frustration? Don’t be! Competitive players tend to have a love-and-hate relationship with luck, because they tend to consider that external factors outside of skills (money spent, better draw…) stole their well deserved victory.
And it’s even more frustrating in autochess, because there’s a strong snowball effect: Players that obtain a big advantage early on in the game become hard to catch later on. Which means that a few bad or good draws early on can decide the rest of the match.
There hasn’t been a single feature more criticised in Magic: The Gathering than the randomness of drawing mana. And yet, luck it’s part of what makes MTG stand out compared to other CCGs: For experienced players, it introduces uncertainty and the need to take risks and gamble, like they’d do in poker. And for rookies, it allows beating someone that has better skills and has a better deck, if Lady Luck is on their side. Won’t happen often, but it will feel awesome when it does. Like a friend likes to say: The best feeling in MTG is to draw a mana when you really need it. And the worst? To draw it when you didn’t.
This goes to say that in autochess, perhaps the power of luck needs to be reviewed, but it would be a bad decision to completely remove luck from the equation.

DESIGN CHALLENGES

In this awesome DoF article, Giovanni Ducati already pointed out the two main problems that the games in this genre need to solve to achieve real success: Bad long term retention and low monetization.
To these issues we would add a third one, which is bad marketability: Contrary to their big brothers League of Legends and DOTA2, these games haven’t been able to achieve high organic downloads (at least not to be able to generate significant revenue through soft monetization mechanics). What’s even worse is that all these games, their themes and target audience are quite close to RPG and Strategy, which are genres with some of the highest CPIs on the market. So they need top-of-the-class retention and monetization to get a high enough LTV to scale up.
But why do these games fail at keeping players entertained for a long time? And why don’t they monetize enough? Here’s what we think:

Flat Complexity & Progression

You have some games out there which have a strong entry barrier due to being quite complicated to grasp. But for those that can deal with the numbers and stats, the depth will keep them entertained for months and years. This is the case in most RPGs and 4X strategy games. And then you have hypercasual games, which are simple and plug and play. So they generate a great early engagement, but are too shallow to keep users hooked for a long time.
As a genre, Autochess games are in the middle ground: they have a high entry barrier, but also lack the complexity to keep players engaged for a long time…
As a general rule, games with long retention tend to follow Bushnell’s Law of being easy to learn and difficult to master. They achieve that by having what we call an unfolding experience: They appear simpler at the beginning (not necessarily easy), but require thousands of hours of practice to master.
An example of this are games that level lock most of the game complexity, so the player understands and masters only a set starter mechanics. And then, progressively unlock new modes and demand more specialized builds and gameplay, repeating the cycle several times to keep the game always interesting while attempting to avoid being overwhelming.
In World of Warcraft, character depth is huge. But this complexity is unfolded progressively, forcing the player to spend time mastering each skill and activity as they level up, before moving further.
Another approach to the same idea are competitive games focused on mechanical ability, dexterity or micromanagement. Like CS:GO or Rocket League. They may unlock all the mechanics from the beginning, but a newbie player will only be able to focus and manage some of them, and then progressively discover and master the rest in an organic way.
Rocket League hides its complexity by matchmaking early players with others of a similar skill. This makes beginner players viable even if they grasp only the basic mechanics. But, as they climb further, they’ll face rivals that take those basic skills for granted and the player will need to master more challenging techniques to keep up.
League of Legends and Overwatch are actually a combination of both: The game first introduces the player to a small selection of heroes which progressively gets expanded, while at the same time having an insane mastery depth that requires a high APM and reflexes, team coordination and thousands of hours of practice.
Contrary to any of those examples, Autochess games throw everything at you from the beginning: Character Skills, Synergies, Unit Upgrade, Gold Management, Items… It’s a lot to swallow. And there’s not even enough time to read what each thing does before the timer runs out. This creates a complex, overwhelming first impression that drives many players out.
But that’s quantity, not depth. Once you’ve gone through that traumatic starting phase, you’ve grasped all the mechanics and you know which team builds are dominating on the meta, it’s just a matter of making it happen by taking the right decisions and adapting to a few key draws.
Eventually, unless luck is really against you, your skills won’t be challenged and you won’t have new mechanics to master. At that point, winning will be based more on the knowledge of the content database and luck rather than your planning and strategic ability. And that’s boring.
So ultimately, these games are hard to grasp for a newbie, but also lack the ability to keep players interested for a very long time since they eventually run out of new features and mechanics to discover and master.

Unexciting Updates, Lack of Collection

On top of that, autochess games seem to have a hard time adding content which reawakens player interest and makes churned ones come back.
The DAU trend that we expect on a long term retention game: A decreasing trend of players until reaching a stagnation stage. At that point, a big update (or new season) is required to attract and reengage users back with new content. This is the model we would see on Fortnite or Hearthstone, but it’s not what we see in most autochesses.
On this topic, perhaps the one that has put the most effort is Riot’s TFT. Each season update, the game releases a new series of heroes, synergies, items and rebalances, as well as a big bunch of cosmetics. This generates a short lived boost on revenue (due primarily to players buying the pass) and downloads, but ultimately nothing that really moves the needle in a relevant way.
‘Why seasonal updates don’t work?‘, you may be asking. Part of the reason is that TFT, as well as every major contender do not include elements of content progression or collection. Instead, they all stick to the roguelike approach of the original mod: Players have access to the same set of units, and build their inventory exclusively during the match.
While at first this seems a good idea, since it keeps the game fair in a similar way to MOBAs, it’s oblivious to the fact that new units do not offer the same amount of gameplay depth as in League of Legends. In LoL, a new unit means weeks or even months of practice until mastering timing, range and usage of the skills, how they interact with every other champion, etc… In comparison, in TFT the new content can be fully explored in just a bunch of matches, both because the new content doesn’t offer that much depth to start with and because it’s available from the moment the player gets the update.
By lacking content progression and collection, autochesses miss the opportunity to create long term objectives after an update, more innovative mechanics and less repetitiveness. As a consequence, they have it really hard to hype players on updates.

Big ‘Snowball Effect’

In game design, the snowball effect refers to the situation where obtaining an advantage or dominance generates further conditions that almost invariably means winning the match. As you can guess, on competitive games this effect can generate a bad experience, especially when the divergence starts early on: The player that obtained the early advantage will keep on increasing the advantage and curbstomp the rest.
For example, this can happen on a Civilization game if a player gets ahead of the rest acquiring key resource territories, and uses them to achieve a greater progress in tech and income at a faster pace than the rest. Or in League of Legends if a team scores a bunch of early kills and levels up, becoming more able at scoring even more kills…
In this match of Age of Empires 2, the red player (Aztecs) managed to decimate the blue player (Turks) military units early on. Since without an army it was impossible for the blue player to secure enough resources to perform a comeback, for the next 2 hours the blue player was in a pointless, hopeless match. Kudos for not abandoning, though!
Autochess games suffer greatly from this effect, due to the following reasons:

Resources lead to victories, victories lead to resources As you know, in autochess each player builds a team based on successive battles. Better battle performance will grant more gold, which is the resource used to buy units, perform shop rolls, etc… Similar to the cases we’ve already explained, this means that players that achieve early dominance will be able to to obtain more gold, use it to get better units and get more victories and gold, therefore increasing their team power faster than the rest. ‘But players can be lucky or unlucky, generating a factor that compensates for the advantage of having more resources early on‘, you may be considering. Unfortunately, this is a flawed logic, because of 2 main reasons: (1) Having more resources means more adaptability: The dominant players will be able to leverage on them to re-adapt their team, therefore outperforming the rest on a randomness-driven scenario. (2) Resources allow to buy more rolls, which diminishes the deviation generated by each individual roll.

![img](4kbmxiqhbpg61 " TeamFight Tactics attempts to decrease the snowball effect by introducing Carousels: rounds where all players pick a character from a list, and where the players that are losing (i.e. have less health) get to choose first. While this decreases the issue, it doesn’t really solve it… It just makes that smart players aim to lose on purpose at the beginning so they can get the better pick and generate the snowball slightly later on. ")

Luck factor. The previous point goes into maintaining and increasing dominance once it has been achieved early on, but another source of frustration is that luck is a huge factor in achieving early dominance. This means that your strategic skills and smarts can be completely invalidated by a couple of bad rolls at the beginning of the match. And there’s nothing that competitive players hate more than having their match stolen by factors outside the pure clash of abilities.

As an antithesis, Poker also has resource management, and luck factor determines the victory (on a specific round). But unlike Autochess, resources can’t override luck, and early victories don’t affect the later chance of winning.

Excessive Match Length

Compared to PC, on mobile is much harder to keep the player focused for a long period of time on a single session. And having a very long minimum session kind of goes against the premise of being able to play anywhere which is a primary strength of mobile as a gaming platform. This is a problem for autochess games since a single match can last for 30-45 minutes of synchronous, nonstop gameplay.
![img](4ed79ecnbpg61 " The knockout mode in Dota Underlords aims to make the game more accessible by skipping the slow beginning of the match (you start with a pre-setup army), and by simplifying the health and fusion systems. This shortens the matches to ~15 minutes, which is still too long for mobile, but better than 30. The problem is that it also increases the snowball effect, since the match has less turns to allow comebacks, and makes any mistake (or a bad roll) way more punishing. ")
‘Isn’t the solution just make the match shorter?’, you’re probably wondering. Unfortunately, there are several reasons that make this more challenging to the core design than what it seems:

Because in autochess the player builds its team from scratch, at the beginning of each match there are several turns to setup team foundations. Removing these early decisions severely decreases the teambuilding possibilities, decreasing overall depth.
Also, each setup phase between clashes requires a minimum time to think and perform the actions. In the last turns of a match, the game can become quite demanding on thinking and input speed.
Matches require a minimum amount of turns to compensate the weight of a single lucky/unlucky roll over the chances to win. Because the possible units for teambuilding appear on random rolls, the less turns there are the more luck factor the game will suffer, and as a consequence the less important the player’s strategic skills will be.
And if there are few turns, there are also less chances for comebacks. Because it means that players will have less setup phases to adapt and catch a player that has obtained an early advantage.
Finally, since the match involves 8 players, it requires a minimum of turns so that they all can fight between each other… Nevertheless, I don’t consider this a critical issue because Dota has been able to change this specific point on the knockout mode without sacrificing too much in terms of depth.

Soft Approach to Monetization

PC/Console approach to free-to-play is generally soft (i.e. primarily based on cosmetics, avoid pay-to-win…), while mobile tends to be quite hardcore in comparison. The softness of PC monetization is even more core to companies such as Valve and especially Riot Games, to which the “no monetization bs” is part of the brand values. This would be very hard to change without harming their reputation.
Same as in most autochess games, in TeamFight Tactics the players can only pay for different cosmetics and for a Battle Pass. Without the massively huge and engaged audience of League of Legends, this monetization approach isn’t able to generate meaningful revenue.
This is not exclusively because we mobile-first devs are a ruthless wallstreet folk which will use every dirty trick in the book to get a bit extra money… but also because mobile games are locked in competition for paid installs. This requires us to get as much revenue as possible from users, as fast as possible, in order to reinvest into players to keep on growing or avoid withering.
The business model of League of Legends or Fortnite is based on their extreme popularity: They already have massive amounts of highly engaged active users, so their strategy is to keep them playing and have a monetization system that, while doesn’t make as much money from the players as it could do on the short term, generates a decent amount of revenue over a longer period of time.
Games that have this soft f2p approach have it very hard to reach enough ARPPU to make paid users profitable, given the insanely high mobile CPIs. This may not be an issue to big IPs and games that are able to bring many organic players (Fortnite, League of Legends…), but it is a big issue for those that can’t attract such a big number of players due to their organic appeal.
Due to its core characteristics (strategic, number-based, complex…), Autochess is unlikely to be a massive appeal product, and therefore won’t fit into the cosmetics model. It’s a game that will have a smaller audience of highly engaged players, and therefore will require a more aggressive monetization to reach similar results.

FINAL THOUGHTS

The history of the autochess genre serves as an example of the risks of design endogamy: The devsphere rushed to clone Auto Chess, and before a year all the major contenders were in the board. But that speed came at a cost: None of these projects has brought the concept much further than its original conception, and in doing so they haven’t solved any of the core issues.
https://preview.redd.it/iw82bogsbpg61.png?width=1280&format=png&auto=webp&s=9a197aa1fcb9ace73d6795103d20a4101ce7ddb5
The folks at Riot games developed the TeamFight Tactics in less than 5 months. This allowed them to release while the hype was still at its peak… but it also meant it added just a couple of improvements, and it’s otherwise very similar to the original Auto Chess mod.
After seeing all these projects fail to meet the big expectations that were placed on them, the question is if perhaps the best approach was to avoid rushing, and instead tackle the genre with a title that is not a clone, but rather a more groomed, accessible and innovative successor of the original idea.
In our next article on this series will make an attempt to see how such a game could be, rethinking the spirit and fresh design ideas of autochess to solve the issues mentioned above. (May take a while though, I want to focus on smaller articles for a couple of months…)
Meanwhile, if you want to read more about this genre, we suggest you these awesome articles from the folks at DoF: Why Auto-Chess can’t monetize – and how to fix that and How Riot can turn TFT into a billion dollar game

Special Thanks to…

These articles wouldn’t have been possible with the collaboration of ~300 members of the reddit communities of the different auto chess games who provided us with feedback and data. You folks have been incredible solving all our doubts. One thing that this genre has is some of the most awesome players around.
So big kudos for Brxm1, Erfinder Steve, Xinth, Zofia the Fierce, STRK1911, LontongSinga22, bezacho, hete, NeroVingian, marling2305, NOVA9INE , asidcabeJ, Eidallor, Rhai, Lozarian, bwdm, Toxic, Ruala, Papa Shango, MrMkay, Dread0, L7, kilmerluiz, Amikals, Sworith, Tankull, B., hete, Bour, Denzel, DeCeddy, Diaa, hamoudaxp, Benjamin “ManiaK” Depinois, Katunopolis, DanTheMan, MikelKDAplayer, 0nid, Tobocto, Tiny Rick, phuwin, Alcibiades, triceps, d20diceman, shadebedlam, stinky binky, Tutu, Myuura, suds, Kapo, Hearthstoned, Engagex, Pietrovosky, Daydreamer, Doctor Heckle, Ignis, ShawnE, NastierNate, LeCJ, Nene Thomas, Chris, trinitus_minibus, Nah, Kaubenjunge1337, Mudhutter, Asurakap, Nicky V, shinsplintshurts, bobknows27, Willem (Larry David Official on Steam), Jonathan, Dinomit24, Monstertaco, GangGreen69, Veshral Amadeus Salieri (…lol!), Kuscomem, Cmacu, Pioplu, Dilemily, qulhuae, Ilmo, MarvMind, facu1ty, crayzieap, Saint Expedite, Lobbyse, Lukino , tomes, Blitzy24, Mcmooserton, magicmerl, i4got2putsumpantzon, radicalminusone, Pipoxo, Kharambit, Bricklebrah, Rbagderp, Merforga, Superzuhong, Mo2gon, MoS.Tetu, MeBigBwainy, Zokus, CoyoteSandstorm, Stehnis, Noctis, Fkdn, Ray, Fairs1912, Fairs1912, Krakowski, HolyKrapp, Damadud, Pentium, Mach, Mudak, CaptSteffo, jwsw1990, Omaivapanda, Inquisitor Binks, Jack, yggdranix, GoodLuckM8, Centy, Prabuddha (aka Walla), dtan, Philosokitteh, Doms, ZEDD, Calloween, Synsane, Kaluma, GordonTremeshko , Djouni, DOGE, haveitall, ANIM4SSO, Task Manager, Submersed, BAKE, Viniv, La Tortuga Zorroberto, BixLe, Rafabeen, Blzane, bdlck666, FatCockNinja86, R.U.Sty, Yopsif, blesk, Quaest0r, FanOfTaylor, StaunchDruid, Rushkoski and everyone else that took some minutes to help us out on the article.

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