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Hype decks and popular series of playing cards

Hype decks and popular series of playing cards
Gotta Collect 'Em All: Hype Decks and Popular Playing Card Series
When you're into cardistry, you'll know a thing or two about playing cards. They are, after all, the tools of the trade. And you'll quickly discover that there's a lot of different custom decks out there, many of which are great for card flourishing. A vast amount of cards that have already been produced, and there's steady flow of new cards that are being released on an ongoing basis.
Arguably the most popular playing cards beloved by cardists and collectors alike are what some refer to as "hype decks". These are decks that have effectively become a brand of their own by virtue of their sheer popularity. In the last few years alone there are several "brands" that have generated a huge wave of momentum. Almost every new release is quickly sold out, and previous releases don't take long to fetch high prices in the secondary market, as buyers scramble to "collect 'em all". In this article we'll introduce you to some of the more popular series of this sort, which are beloved by both cardists and by playing card collectors.
FONTAINES
The Fontaine brand is one of the biggest and most recognizable brands in the world of playing cards today, especially in cardistry circles. When you first see a Fontaine deck of cards you might wonder why. After all, what is there to get excited about card backs which have a lower-case "f" put together in a simple and minimalist design, and card faces that are mostly standard?
The reason for the success of this brand is the man behind it, Zach Mueller. Zach began making a name for himself with his creative cardistry videos, some of which went viral on youtube. Inspired by the iconic Jerry's Nugget casino deck which appears later on this list, around 2013 Zach whipped up a simple design of his own, printed the deck, and began using it in his cardistry videos. It wasn't even originally conceived as deck that would be published more widely, nor was including it in his cardistry videos originally intended as a marketing gimmick. But the popularity of his videos did have the result of producing a demand for decks like the one Zach was using. When he tried his hand at crowdfunding one, it became an instant success.
Zach built on this success with further releases of the same design but in different colours, and later expanded his Fontaine brand to include clothing and other merchandise. Today the Fontaine company has a significant number of releases every year, and they are typically so much in demand that each sells out in minutes. While many of the initial decks didn't evidence much variety aside from recolouring the back design, in recent times we have witnessed some more innovation, such as collaborations with other artists, and a UV black-light edition.
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ORBITS
The Orbit decks come from magician Chris "Orbit" Brown, with involvement from designer Daniel Schneider. The Orbit series is extremely popular with card flourishers, and it's not surprising why. The circle design on the card backs makes it ideal for cardistry. The first version of the deck was blue, had a print run of only 2500, and only managed to hit its Kickstarter target on the final day when it was put up for crowdfunding in 2015. In contrast, today collectors can't get enough of them! The fourth edition alone had a print run of ten times that amount, and the first few versions of the deck will now cost a pretty penny on the secondary market - if you can find them.
Common to most of the decks in the series is of course the signature circle look of the card backs. But there's also the regular presence of light-hearted jokers, mini-astronauts, and even tiny orbitting rockets on the card backs, all of which capture something of the galactic and space theme, and add elements of warm humor. There have been minor tweaks to the design to ensure that each deck is not just a simple recolouring of the previous version. The V7 deck is noteworthy for its retro pink and blue colours, and for including a tribute to the failed mission of the space shuttle Challenger in 1986, and has the added bonus of being a very cleverly marked deck.
The face cards of the Orbit decks mostly feature a style borrowed from the classic Arrco decks, which gives them a slightly different feel from your typical Bicycle deck, while ensuring that they still have a very familiar, recognizable, and practical look. Some of the decks feature even members of the Orbit crew as the court card characters. It is certainly a successful formula, and these are versatile playing cards that are both novel and familiar enough to make them suit a variety of purposes, from card flourishing to card magic. As with most other entries on this list, the success of the series has generated an increased demand for the first decks in the series, which are not easy to get hold of.
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JERRY'S NUGGET
The history of the Jerry's Nugget decks is a fascinating one, and it even includes a great detective story. The short version is that these striking red and blue decks were first printed in the early 1970s for Jerry's Nugget Casino in Las Vegas. They ended up in storage instead of being used at the casino, and eventually made their way to the gift shop, where they were sold for a dollar or two each. At this point they were discovered by some big name cardists, who began popularizing them via their videos, and spoke highly of their handling qualities, which were the result of printing methods that couldn't be replicated with modern methods. The demand for them grew, but by this time they were sold out. With a limited supply and increased demand, they slowly became a holy grail for collectors, prices typically reaching $500 per deck on the market.
Around 2019 Lee Asher became involved with a project to reprint the cards, to make them readily available again, and put them in the hands of a new generations of cardists and collectors. A deal was brokered between Expert Playing Card Company and Jerry's Nugget Casino, and with the help of an incredibly successful Kickstarter project that fetched nearly half a million dollars, a new edition of Jerry's Nugget decks hit the market.
The new decks are almost like the original, but consist of a Modern Feel version printed by USPCC and a Vintage Feel version printed by EPCC. The scene was ripe for capitalizing on the popularity of these classic decks, and so the deck was subsequently reprinted in colours like Teal, Coral, Black, Steel Grey, Yellow, Orange, Green, and purple. There are also some limited editions like Pink, and there are even special limited editions with gilding. Many card flourishers love the minimalist look of this series, the famous name and iconic look, and the variety of different colours make them ideal for collectors.
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CHERRY CASINO
The Jerry's Nugget decks aren't the only decks that capitalize on the public interest in old-time casinos. This is also the concept that lies at the heart of the Cherry Casino decks, which is a series of playing cards produced under the Pure Imagination label. Pure Imagination Projects was founded in 2013 by Derek McKee, and the first Cherry Casino deck was produced around 2015 in a bright aqua colour. The idea was to draw on the image of an old time casino, hence the classic cherry artwork familiar from slot machines, an iconic symbol of gambling. Several versions then followed in successive years, as the Cherry Casino decks slowly grew in popularity
One of the drawcards of this series is the bold metallic ink used on the cardbacks for most of these decks, which instantly sets them apart from your average deck. One of my personal favourite colours in this series is the Tahoe Blue, which is inspired by one of the clearest and deepest lakes in the United States, Lake Tahoe. The use of metallic ink on card backs creates a gorgeous and inviting pearlescent blue that is hard to get enough of.
The Cherry Casino decks are also very versatile and practical, and the relatively standard card faces makes them ideal for card magic or for playing card games. Yet the striking card backs also makes them very appealing for cardists and collectors. This creates the ideal combination of something striking and something simple, which is the greatest strength of the Cherry Casino series. The vibrant and eye-catching colours, set them apart from the competition, and give them the magnetic quality that collectors look for, while they remain functional and suitable for a variety of uses. The first decks in the series are especially prized by collectors, since they are long out of print, and entered the market long before anybody realized how successful this series would become over time.
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VIRTUOSO
Virtuoso, commonly called The Virts, is a group of Singaporean cardists, originally founded by Huron Low and Kevin Ho. Other team members joined them over time, and they began releasing cardistry videos on their youtube channel. Around 2012 one of their cardistry videos went viral and was eventually featured on the Discovery Channel, which only increased the growing interest in their work, especially their creative card flourishing videos.
It was also around this time that The Virts came up with the idea of designing a deck of card that was specifically geared towards cardistry. They used a design that was strongly geometric in flavour, and where even the court cards and number cards were optimized for card flourishing, to enhance the visual aesthetic of cards in motion. Today it's quite common for a deck to be optimized for cardistry, and there's a ready market waiting to buy decks like this. But at the time this was a groundbreaking idea, and even somewhat of a financially risky one. But card flourishers welcomed the very first Virtuoso deck with open arms, and the deck proved to be more successful than ever imagined.
Since the release of their first deck, The Virts have continued to release follow-up decks on a somewhat regular basis. Typically each new release is accompanied by a flashy video that showcases the amazing cardistry of The Virts themselves, which is cleverly accentuated by their cardistry-friendly cards. Their signature geometric design is common to all of the decks released so far, and the eye-catching colours and consistently handling qualioty ensure that card flourishers love it. Recent times have seen the rate of their releases slow down, but news in 2020 about their latest deck - which is scheduled to come out in 2021 - generated a new wave of excitement. Loyalty to the Virtuoso brand and decks is evidenced by the fact that many people were ready to pre-order the new deck sight unseen.
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ORGANIC PLAYING CARDS
One of the more fun entries in this list are the food-inspired decks created by Organic Playing Cards (OPC). This brand is originally the brainchild of Cameron Toner and Nathan Lex, who started OPC while they were in college, combining Cameron's love for card magic and Nathan's love for cardistry. The company has since evolved, and others have come on board as they grew. Their original goal was simply to produce a fun deck of banana-themed cards, now known as Peelers V1. Since then they've gone on to produce a cornucopia of fruit-inspired novelty decks.
The concept of what you can expect from an OPC deck is a simple one. Typically it's a deck that features two pieces of fruit on the card backs, some humorous changes to the court cards that incorporate that fruit, an adjusted colour scheme, and a fun take on the tuck box. For example, the Squeezers V1, V2, and V3 decks are orange, lemon, and grape-fruit themed retrospectively, and the tuck boxes are designed to look like juice boxes, complete with an ingredient list. The Snackers decks are themed on strawberries and blackberries, and come in a resealable package typical of a bag of candies, and even include an artificially added scent that smells like the fruit.
The latest additions to this popular series have included an avocado themed deck (Avocardos), and in somewhat of a departure from the usual fruit theme and look, a corn-themed harvest deck (Shuckers). So they are exploring new directions, but they haven't run out of fruit just yet, and I look forward to see what they come up with next.
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WHAT TO BUY AND HOW MUCH TO PAY?
Buying and pricing
In the end, you should buy what you like, not what other people tell you to like. But how much do these decks typically cost? Latest releases typically sell at retail price, and don't cost a fortune. Although in some cases, especially with in-demand brands like Fontaines, you have to be right at your computer when a new deck is released, and be among the first set of buyers who are fortunate enough process a purchase in the few minutes before they are sold out. Otherwise you'll have to rely on resellers, some of which can have inflated prices.
Older decks for virtually all of these series, however, tend to command much higher prices. This is simply a matter of supply and demand: as the number of collectors grows, more and more people want them, while the supply is limited, because the original decks are long out of print and out of stock at retailers. You'll have to rely on the secondary market to try to source these, and expect to dig deeper in your wallet if you want to get first and second edition decks of many of the above series.
Investing and re-selling
When collectors see some of these decks selling for over $100 on the secondary market, it can be tempting to think that it's a good idea to buy a stash of decks in the hope that you'll hit a jackpot with a brick of decsk that will be worth a bundle down the line. The reality is that this is hard to predict. When most of these decks were first released, nobody knew that they would become big hits over time. It's only as a series or brand generates momentum and establishes a loyal following, that the prices of the original editions start to rise.
For example, I have a Peelers V1 deck, and these are now worth up to US$150 today. At the time I picked it up, it was just a novelty deck from an unknown brand, and I used it as an everyday deck for card games and card magic. Who was to know the success that OPC would later become? Meanwhile I've just been using it casually for card games! Much the same is true for the very first Fontaines deck, which costs a fortune now, but at the time was really just an ordinary deck. The playing card market is fickle and future hits are almost impossible to predict. If you want to earn money, rather than gambling on playing cards, you're better off spending your time working for money at your regular day job.
Other popular series
Are there other series besides the ones covered above? For sure. Daniel Schneider's series of Black Roses deck also has its passionate collectors, as do the Golden Nugget decks, the Gemini Casino decks, and the NOC decks. The Planets series by Vanda was also popular for some time, but with the release of all the planets this is obviously now complete. There are also people who collect anything produced by a particular brand, such as Anyone Playing Cards. Perhaps even that new release you're thinking of purchasing will become the start of a successful new series or brand - you can never really tell!
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HAS THE INDUSTRY JUMPED THE SHARK?
More and more, faster and faster
In the first few years of the boom in the playing card market that was created by the arrival of crowdfunding around 2009, new releases were typically produced either as a mass market deck, or as a numbered limited edition. That seems to have changed in the last few years, and the number of permutations for a particular deck seems to be more than ever before. First of all we get recoloured versions of the same deck, multiple times over. Then in addition we get a numbered deck, and a gilded deck... and multiple combinations of all of these. It starts to become impossibles for collectors to get a complete collection.
In addition, in some cases, a very limited edition of a popular series is produced at a high price tag, like the $75 Cherry Casino House Decks, putting it out of the reach of most collectors, except those with very deep pockets. In other cases, companies are releasing decks in different colours so fast (here's looking at you, Jerry's Nuggets), that collectors can hardly keep up. The inevitable question arises whether some of these developments are unhealthy.
How much is too much?
All this understandably makes some collectors begin to feel a little jaded, and wonder if some of these series have jumped the shark. Are some creators starting to take the mickey out of collectors, knowing that they will want to "collect 'em all", even if they have to spend ridiculous amounts to do so? Is this capitalism gone mad, and are producers becoming too motivated by trying to make big bucks?
If this trend continues, it can start to feel like price-gouging and greed, and creators run the risk of sucking the joy out of collecting, and losing their customers. All this means that producers have to be careful in the decisions they make about what they release, and not simply be motivated by making money.
Collect 'em all?
But there's a lesson in this too. It doesn't make sense to mindlessly collect every single thing. But if you do think carefully about what you want to collect, it can be a lot of fun to collect series like the ones covered here. By all means collect 'em! But maybe just not all of them. At least, not all the time.
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Author's note: I first published this article at PlayingCardDecks here.
submitted by EndersGame_Reviewer to cardistry [link] [comments]

Drowning In Pheromones On A Greyhound Bus

Ramtidings, dear friends! It is I, your dutiful lord and master, the eternal GM. My sabbatical proved most fruitful, having figured out some depth mechanics for 3 dimensional combat in my pet project, Blood & Thunder, a maritime piracy RPG that has been both a joy and a nerve-wracking nightmare to create. If you want to see what's going on with that, you can swing by patreon.com/BlackFlagPrintingPress to take a look or support my endeavors. But I digress, because I did not come here today to talk about Blood & Thunder, no. I came here with something else in mind, good friends, for while I have been writing my bread and butter, you have gone without your beard and butter, and this is unacceptable! And so, I have trawled the depths of my memory to bring you yet another TAAAAAALE FROM THE TABLETOP, lovingly subtitled A Prologue Into Poverty.
Life is not an easy thing. There was a time when life was very difficult for me. I had far less than most, and I went without frequently, my entire life loaded into a backpack of bare necessities. Joys were few and times were hard, but I made the best of it. I traveled the countryside, mostly alone, making friends where I could amongst the other forgotten souls who haunt the streets of the United States. I met a good number of people, many of them listless drifters in their own right, who became fast friends. We would hang out for a time, but like all drifters, we would eventually part ways, called to different places to do different things. I had just come from North Carolina. I had been in Asheville, playing bluegrass to make money with friends who eventually proved dishonest, and so I parted ways with them. While in Asheville, I had met a girl, also on the road like myself, and I developed a massive crush on her. Fortune would have it that our time together was short lived, as she disappeared on a freighter down the train tracks, and I layed curled up in a bush sick as a dog for the next 3 days.
You can't get a ride from a freighter with 8 people without getting pulled off by johnny law. Our group had fractured, and myself and one other soul continued on our own, until we parted ways in Atlanta. Now, on my own, clueless and green, I wandered aimlessly, until a friend of mine at the time reached out to me by way of the internet. He had work for me, back in California, if I could just make it there. What's 3000 miles? I've got this. I walked out of Atlanta, hitched a series of rides to Arkansas, and then caught a freighter myself, all the way back to the west coast while UP did the driving. I laid on the back of that train for 3 days until I finally ran out of water and decided to get off. I was in Los Angeles. After a bit of panhandling, I got a bus into the central valley, and my friend came and scooped me up. I worked on my friends farm for a bit, building green houses and stacking money until the time came for me to once again depart. During that time, my crush from North Carolina had found me on Facebook. We got to talking.
She told me she had gone back home to Wisconsin and was working in some greasy spoon trying to save up money to afford a bus. She'd been back for awhile now, but wasn't making any headway. Her vices were getting the best of her, and she couldn't seem to get ahead. I told her she needed to knock that shit off and clean up her act. After a long enough time talking, however, things started to get flirty and dirty.
I wanted to see her, and it's actually amazing what a guy will do for love. You're how far away? Piece of cake. Hold my beer. With the work season coming to a close, I took my pay and my leave of my old friend, and he dropped me off in Modesto at the Greyhound. On the way out, he loaded me up with gifts for my travels - a new backpack, socks, a sleeping bag, some snacks for the ride... and naturally, he gave me a gift that I always treasure. He gave me a set of RPG dice. I gave my boy a hug, wished him well in his endeavors, and promised I'd be back in the fall to help him with the harvest and gathering firewood. So I went on my merry way.
I absolutely despise Greyhounds. Have you ever been on one? It's miserable. There's no room to stretch out unless you sit in the back, right by the toilet. Some asshole is always blaring garbage mumble rap on his phone all day long. It doesn't matter who you are - at the end of the trip you exude the pungent aroma of a neckbeard. This didn't bother me too much - personal hygiene suffers when you have no way to bathe regularly, so I was used to being dirty, and my friends from the road were usually very dirty people in their own right at the time, so I could handle a certain degree of grossness... within limits. I did shower at my friend's farm before I boarded that bus, though, and was feeling rather spiffy - clean body, clean clothes. Life was good and I was on my way to see my woman.
I did my best to zone out. I tried to sleep as much as I could and ignore the general atmosphere of the bus, but that was no longer an option after a layover in Las Vegas. We boarded the bus once more after an almost 24 hour delay on our schedules, and finally got moving again. I sat in the back near the toilet, as I was no stranger to this game and wanted that bench seat, and foul smells at the time didn't bother me much... or so I thought. With the bus filling up and the seats reducing to slim pickings, it dawned on me that my coveted back seat bench was going to get shared. Then, I saw him... the Busbeard.
I'm usually a pretty nice person, but I did not want my coveted backseat benchseat getting taken up, let alone by this massive lardass that now lumbered towards me. I did everything in my power to seem as big and hostile as I could. This was all in vain, however, as some people cannot read social cues. I stared at him, dripping hostility, mentally repeating sit somewhere else like it was a Zen mantra. However, nobody wanted him to sit by them either, and so, he made his way, closer and closer, as he asked people if seats were taken until he got to me at the back. He shifted to sit into the seat, angling his ass in the general direction of my face. The smell of soggy feces-laden underwear wafted up as he slid his bulk onto the bench.
Did I mention that personal hygiene suffers on a greyhound bus ride, especially when you've been riding for days? I've taken my fair share of Greyhounds, and it's unlikely that this new arrival had been riding for awhile. He was eastbound, like the rest of us, and we were in Las Vegas. His point of origin was... not very far east. I had only been on the bus for approximately a day so far, minus the extended layover time of course, so I was getting a ittle sweaty myself, but this guy smelled as if he not only lived on this bus, but was born in the blue poop goop of the latrine. It was a question worthy of debate as to whether this man had actually employed the use of a speed stick in his life. His patchy jowels jiggled at me as he said, hi.
I responded with a gruff and monotone hello, and then turned my attentions to the window, watching the bus depot workers loading up suitcases beneath. My fate was sealed. This man was to be my travel companion all the way to Denver. I decided then that maybe it would be best to ignore him. I plugged in my phone, booted up an emulator I had downloaded, and started to play some Pokemon to whittle away the hours. It didn't take long, however, before I could feel his olfactory looming become physical looming as he examined the screen upon which I played from over my shoulder.
Busbeard: Pokemon? I fucking love Pokemon! I didn't know you could play it on a phone. How are you doing that?
His heavy respirations were like an infusion of green spearmint and halitosis.
GM: Emulators.
I went back to my game, trying to angle myself away from him in such a way that he couldn't lean over my shoulder and watch me as I trained my team, but I was effectively sandwiched between him and the wall, forced to sit straight as he leaned over and watched me play. I debated then, what I ought to do. Playing Pokemon would make the time fly, but I would be crushed between the window and a sweaty fat man. Not playing Pokemon would save me the physical agony of being squished, but I would be painfully bored for seemingly endless miles, and he may use it as an opportunity to interact further. A decision needed to be made.
I shut the emulator off and put away my phone, turning my attention back out the window as the bus pulled out of the Las Vegas terminal and began down the freeway. It was not long after we had pulled out of the station, however, when that wheezing, rasping voice chirped up again.
Busbeard: So where are you going?
I ignored him, focusing on the casinos towering in the distance of the skyline, pretending as if I hadn't heard the question, or as if it weren't addressed at me. With insistance, he repeated his question at my turned back again, searching for a response within my stony exterior. I mumbled, the Midwest, and he questioningly grunted, and asked me to repeat myself. I guess we're doing this.
GM: I'm going to the Midwest.
Busbeard: Where in the Midwest?
GM: Wisconsin.
Busbeard: I've never been to Wisconsin before, but I know they got really good cheese! Hyuk hyuk... Is that why you're going there?
Judging by his smell, he must have been an excessively avid connosieur of fine Wisconsinite cheese. However, cheese was the last thing on my mind at the time.I was enamored with my lady love.
GM: I'm going to see an old friend.
Busbeard: Oh, that's cool... who is it?
The odds of this man knowing the person who I was on my way to visit were astronomically low. Your odds of getting struck by lightning, winning the lottery, and becoming president in the same day were probably higher than this cretin knowing the one specific person whom I was going to go visit in some backwater Wisconsin town. Still, I humored him, and in the same flat voice, answered his question, and told him I was on my way to see my sweetheart.
This caught Busbeard's attention. For a grown man in his mid 30s, he let out a loud "oooooooo" like a middle schooler would when he finds out his friend has a crush. I contemplated execution methods and the subjective severity of their barbarism as he excitedly asked me where she was from.
GM: Wisconsin.
Busbeard: Yeah... but, where in Wiconsin?
GM: Fuck off, dude. I'm not going to tell you the town where she lives.
Busbeard: Heh! I'd be terrified of telling a superior male like me where my girlfriend lives, too. A little kid like you wouldn't stand a chance next to a man like me. Her panties would hit the floor from one whiff of my pheromones. It happens all the time, bro, I swear. I could have any woman on this bus. They just can't resist me. They can sense my manhood, I know it.
I shouldn't stir the pot. All common sense tells me that I should just stop myself while I'm ahead, but sometimes... sometimes I just can't help myself. I've always been a pretty reserved and self-contained person for the most part, and I just want to be left alone 90% of the time to do my thing. Apparently, that's a lot to ask, because every now and then, somebody comes and invades my personal space with their protruding belly, bad breath, and self-aggrandizement, and then I find it really hard to resist my inclination to fuck with them. I know, I know, it's wrong of me to do that, but I'm human, damnit, and something good was cooking in the kitchen. What's the harm in dipping a spoon into this self-important concoction of body odor and bravado?
GM: Any woman, huh? Tell ya what, Busbeard, I just got paid, and you seem really confident in the power of your, ahhhhh, pheromones, so... how about a wager.
I laid out the terms of my devil's bargain. With a wager of 100 dollars, I would pick a lady on the bus at the next break. Busbeard would then have to seduce her. He MUST "present" his pheromones to her, naturally. If he recovered her phone number, or anything in excess thereof, like a kiss or a consensual toilet stall consummation, it would suffice to meet my criteria and loose my grasp from the freshly printed Franklin in my wallet. He agreed enthusiastically to my terms, insisting I was going to loose and he was going to get his dick sucked in a Greyhound portajohn "blumpkin style".
We rode along in silence for the next hour or so. The sun was high in the sky when we made our next stop at some gas station in Utah, and everyone filed off the bus to stretch their legs and get their snacks. I wandered around, huffing down my smoke, chatting it up with people and making friends, seeing just who they were, asking them questions - where they were going, who they were going there with. I got to talking with one guy and his girlfriend.
The guy, who we will call Sarge, was built like a brick shithouse and was a former infantry man who served 2 tours of duty in the middle east. He was traveling with his wife, a young and pretty little thing who we will call Alexandra. They were on their way back to the east coast to stay with family. Alexandra's mom was getting old and had asked them to move in to help take care of her. They were on their way out there to steward her aging mother's estate. I remarked that that was awfully kind of them, and sincerely wished them the best on taking care of Alexandra's aging mom. I told them a little bit about myself, as well... that I was effectively living on the road, playing life by ear, and on the way to see a loved one of mine for a bit before the wind blew me somewhere else.
Eventually, the bus driver gave everyone a 5 minute warning before departure, and we all filed on board. I moved back to my seat and waited for Busbeard to arrive. He came back, cradling piles of gas station sandwiches, bags of chips, and a couple of sodas in his massive paws. He sat down beside me with a loud "oof" and offered me a drink, saying that it's the least he could do before he took my money. I took that beverage. It was both cold and delicious.
GM: Well, Busbeard, I've done my rounds, and I've come to a decision.
Busbeard: Who is it? She better be hot. I swear to God, if you make me waste my time on some dried up roastie, I'm gonna be so fucking pissed at you dude.
GM: Why would I do that dude? Naturally, I only want the best for you. No, she's very pretty. You see that girl over there, in the aisle seat? That's the one. Make your move whenever you're ready.
I pointed out Alexandra to him. I already knew this was going to end very poorly. There was no way in Hell that Alexandra would express any interest in this disgusting lardass whatsoever when she had a stable and solid man like Sarge, and Sarge wasn't about to take guff from anyone. Add on to it that Sarge was easily the size of, if not bigger than, the prodigious Busbeard himself. Sarge was also trained to kill and hardened by years of combat in the graveyard of empires. I can fight - I've fought a lot - and I would not want to square up against him under any circumstances. Busbeard was going to get the snot beat out of him and pay me 100 dollars for that privilege.
The bus took off and I listened to the disgusting sounds of Busbeard inhaling the equivalent of 5 pounds of gas station food. I was only halfway through my soda, when Busbeard emitted a satisfied belch that rumbled the seats, and the feeding frenzy had ended in an effervesence of curdling bile and preservatives just as fast as it had begun. He then started to pump himself up for the task at hand. He started to sweat with excitement and latent cardiac arrest as he prepared his pheromonal aura about himself, and then with a gruff, alright, let's do this, he stood up from his seat and waddled down the aisle, his greasy belly bumping into everybody who had chosen an aisle seat.
He approached Alexandra. They were near the front end of the bus, and so I couldn't hear a word that they were saying. I watched Busbeard as he extended an arm and held on to the overhead luggage rack, exposing the damp miasma of corn-syrup infused armpit sweat to his unsuspecting victim. His pheromones were beginning to work their magic over the unsuspecting Alexandra who would soon be enraptured by its juicy spell. I waited, leaning forward intently, when a loud shout broke the silence.
Sarge: BACK THE FUCK UP.
Alexandra started to shout, too, yelling "get the fuck away from me!"
The driver turned back and yelled for everyone to sit down and shut the hell up or he would pull the bus over.
Sarge: Please do! I'm gonna beat this fucking lardass into the pavement! Saying shit like that to my wife? Who the fuck do you think you are?
The bus driver repeated his warning, and Busbeard began to shout his protests, insisting upon his innocence.
Busbeard: B-but, I was put up to it! It was that guy, in the back seat! He said---
He pointed back at me. I yelled back, I don't fucking know that guy.
The bus driver meant his threat, and pulled the bus over. We were on a long and empty stretch on the I-15 somewhere in rural Utah. The last town I had seen was about 20 miles back. It was late spring, and it was getting hot outside that afternoon. The bus driver got out of his seat, walked up to Busbeard, and told him to get the Hell off of his bus. Busbeard kept protesting, when Sarge moved past his wife, and started forcing Busbeard towards the front door.
I've heard the threat of getting kicked off maybe a thousand times on a Greyhound, but I had never seen it play out before. Busbeard was thrown off the bus. Sarge did not join him outside and pummel him into the asphalt, regrettably, as I would have loved to have watched it. Busbeard kept pleading with the bus driver as the driver shut the door on him, sealing him out on the shoulder of a lonely stretch of highway. I breathed a sigh of relief, and stretched out my legs. It was another 15 miles before we saw signs of civilization. A part of me felt bad for Busbeard, but the other part of me said, "if I can walk 20 miles in a day with 60 lbs of shit on my back, he can do an unencumbered 15 and be fine."
The ride continued on in sweet, reclined silence for me until we reached Denver, werein there was another changeover, and this bus was much, much more desolate. The rest of the Greyhound voyage passed without incident, and I spent my time flirting with my lady love and training some Pokemons. At long last, I finally arrived in Wisconsin. She came to pick me up at the bus station, and when we approached each other, we made out like long lost lovers for a good 5 minutes before we finally caught our breath enough to say hello. I got in her car, and spent maybe a week or so with her, before it was time to take my leave. I couldn't live there forever, and so, as fast as I had drifted into her life, once again, it was time for me to disappear. We said goodbye, and she dropped me off at a lonely interstate overpass on the edge of town. I put my thumb out to catch a ride to Anywhere But Here USA.
I planned my next move, and I figured that there were some friends of hers and mine that lived not too far away in the Dakotas, and maybe I would pay them a visit next. I was in the neighborhood, and figured that I might as well say hello. I reached out to them online, and then made my way west again. They were excited for me to come see them. It was only a day into the voyage when I received a message from Janet. It said, "wait for me, I'm catching up." She had packed her backpack again, and was coming after me, hot on my tail. I told her we could meet up at our mutual friend's house.
I dialed ahead to our friends, who we shall call Sarah and Queenie. Sarah used to travel together with Janet for many months before she stabilized, and then settled down. Queenie was one of my friends from North Carolina. He was a loveable chucklefuck of a drifter, missing a few teeth, wore a skirt, and spoke in the most haggard voice you could imagine. Still... he insisted on being called Queenie. He had settled down with Sarah after they hooked up, and they were living at Sarah's house. He was on thin ice there, however, and she was threatening to kick him out.
I arrived at Sarah's and Queenie's, and spent the next few days waiting for Janet to come up on my heels. During that time, Queenie and I played a lot of Magic (he had just gotten into it), and I remembered the dice that my friend in California had given me that were laying unusued in my backpack. I asked him if he had ever played tabletop RPG's before, to which he answered no. I told him that, maybe next time I see him and I'm in a better spot, we could run a game. Eventually Janet caught up, and we prepared to leave Sarah's for good towards our own new horizons. Queenie, however, had finally broken through the thin ice upon which he skated, and was getting thrown out. On the day of our departure, we asked him if he wanted to join us in our travels so he wouldn't have to go it alone.
Thus we began from Sarah's house out into the unknown once again, a cheerful trio, and true to my word, I began to teach not only Queenie, but Janet as well, the joys of tabletop RPGs.
As I'm sure you can surmise, dear friends, that this is not the end of our story, but only the beginning of another chapter. Is Busbeard still alive? What does the future hold for Ramtide's love life? How do a gaggle of vagabond drifters play tabetop games without a table? Some of these questions will be answered, my dear friends, in our next installment of TAAAAAALES FROM THE TABLETOP.
A shoutout to my lovely patrons, Tatoferret and Sillibits. You guys are wonderful. Thank you for believing in the dream.
submitted by Ramtide to talesofneckbeards [link] [comments]

Do you really like your beer, or are you just a victim of Capitalist Propaganda? How you can learn how the free market works while you guzzle some suds, and how beer can help you to understand the vast conspiracy that is slowly degrading America.

TL;DR - I use the craft beer industry as a way to understand Capitalist Propaganda, how Capitalism and Socialism are inextricably linked to each other, and how through the use of propaganda, companies use the "illusion of choice" to coerce you into believing that you prefer the products that are most favorable to them. In order to change this into the consumer's favor, you need to be an informed consumer in the free market, and raise class consciousness to overthrow the tyranny of Capitalist Propaganda, that is called "Marketing".
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You can't understand Capitalist Propaganda unless you have a solid understanding of what Capitalism is beyond the literal definition of the word, which is just an abstract ideal. Propaganda plays off of the discrepancies between the ideals of Capitalism, like the free market, which is another abstract ideal, and the reality of Capitalism in practice in America, which can be characterized as Trickle Down Economics. Capitalism sought to be a pragmatic alternative to its economic predecessors, a fact which drives Capitalist Propaganda. However, through layers of abstraction throughout the years, it has become more of a religion, as critics refer to the increasingly ideological concept as "Supply Side Jesus", meaning you give all the money to the rich, it'll trickle down to the poor, and they can "vote" on the actions of the capitalists through monetary interactions in the free market.
Capitalist Propaganda is engrained in America, because at the time of our founding, Adam Smith wrote "Wealth of Nations", which is considered the Bible of the Free Market. This groundbreaking work utilized Newton's Laws of Physics, which were en vogue at the time, to describe how interactions in the marketplace would balance each other out, just as the laws of Newtonian Physics do.
The very noble purpose of Wealth of Nations was not create the oligarchy we have today, but to do the opposite. He wanted to describe a system that would protect individual freedoms and be truly democratic. Just as Lenin and Stalin bastardized the works of Marx, so too have capitalists in America bastardized the intentions of Adam Smith.
Capitalism and Socialism are best learned side by side, in my opinion, to avoid falling into the trappings of either ideology that our brains like to do. Which one is better? It depends on the market, but the answer is almost always somewhere in between.
Through learning how Socialist concepts can be applied to problems in Capitalism, you can cut through the propaganda and will see for yourself that these problems can be solved if we just drop the labels and do what's best for society and the individual. The problem is always finding the proper balance.
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WHAT? CAPITALISM AND SOCIALISM ARE JOINED AT THE HIP?
Yep. You can never live in a pure economic system. Purity is always an illusion. If you want something to be pure, you have to put a lot of energy into making it that way. Nature likes to mix stuff up. This is why ideologies around racial purity and fascism always fail. There are people who want a "pure" economic system, but they are usually the people at the top and would only get richer from more purity while the rest of society loses freedom and slowly starves.
In a nutshell, Capitalism promotes laws that benefit those with money, while Socialism promotes a safety net that benefits everyone. Every single human is born into Socialism. As a baby, you need food, someone else works for it and gives it to you, but then at some point, you are expected to exchange labor for capital, and buy your own food. See? The two are forever bound as the yin and yang. You can also grow your own food, but for that you need land, which is capital.
These interactions are very tricky. I only want to tell you enough so that you can start to see Capitalist Propaganda, because right now, you're like a fish in water that can't see water. I often use this line to describe a person who can't see their own homegrown propaganda. The best way I found to study Capitalism is by relating it Socialism, the "air" above the "water" of Capitalism, if that makes sense.
I always find it best to look at a microcosm to understand these concepts. And today, that microcosm is beer.
Mmmm....Beeeeeeeeeerrrrrrr.....
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CONFLICT OF INTEREST AND THE ILLUSION OF CHOICE
Before I poison your mind with my own propaganda, picture you're on vacation and you walk into a bar and want to order a beer. If you really want to understand the power of propaganda in your own life, really think of this before we break this all down. Really think, what makes you decide which beer to order? Do you like to look at the labels on the tap or bottle? That's obvious propaganda. It has absolutely nothing to do with the taste or quality of the beer itself, but sways your opinion toward logos you've seen before, which is why you see so many beer advertisements, which means that money that could've gone into quality is instead going into propaganda, and you're already biased towards an inferior product. Interesting. You really can't help being swayed by marketing, but at least you can be conscious of that fact, and that's important in order to be an informed consumer.
Do you ask the bartender for a recommendation? Why would you do that? You don't know the bartender any better than the beers in front of you. How do you know they aren't paid more to offer you a beer that sucks and is 12 years old and the owner wants to get rid of it? Do you ask for a certain style of beer? Do you ask for a local beer? And once you finally narrow it down to a few choices, do you ask for samples so you can make up your own mind? You should always do this. Then we get into "flavor propaganda", which we'll discuss later. Jeez. Did you every realize there was so much complexity behind being an informed consumer and just ordering a simple beer? Maybe you'll give in and just tell the bartender to pour whatever. Choice is difficult sometimes.
If you really visualize this and take a minute to let this sink in, you'll start to understand how external forces hijack the processor in your mind to manufacture desire through the illusion of choice. However, your health and enjoyment of the beer is not the goal for these external forces, they only want you to purchase. The perfect example is fast food. They know their product sucks, but they know you'll keep buying it, but that doesn't keep them from lying about how delicious it is in their ads. There is far more at play behind the curtain. There is a science behind addicting you to things, this is reinforced by a corporate tax and subsidy system that contorts the free market pushing centralization of production through homogenization and use of chemicals to hide the homogenization, and simply because there is more than one option, they make you feel like you have choice. This, in a nutshell, is how the illusion of choice works in the free market. It's not about what YOU want. The producer manipulates you to think you want what they have. Through this, they deceive Americans into buying products with a list of ingredients that a person would never freely choose to consume. So if you want to order a beer with no shit in it, then you're shit out of luck in America. You could in Germany, but we'll discuss that later.
While you're standing at that bar, you aren't conscious of the fact that your interests are in direct opposition to those of the bar owner's. Capitalists hide this fact with their perfect smiles, but Marx described this in detail. You want the best beer for the cheapest price, and the bar owner wants to sell you the cheapest beer at the highest price you'll pay. It doesn't stop there. The bar owner flips roles in the same situation with the beer distributor, who does the same with maybe another level of distribution, and continues to the brewer, then goes to the brewer versus supplier, supplier to farmer, and even though you'd think it stops there, the farmer has to deal with suppliers of equipment and seeds, and on and on.
Add to this list their auxiliary staff of HR, drivers, managers, brewers, bottle/keg makers, and of course owners, none of them care whether you actually like the beer you're drinking as long as you keep buying more. That's the big driver here.
Did you ever realize that every time you buy a beer, your own capital is partially responsible for creating and sustaining all of these jobs involved? You, my dear beer drinker, are the true job creator. Budweiser can brew all they want, it means nothing without buyers, who are the true engines of capitalism. Instead, you're treated as a rube by suits in a boardroom somewhere.
Capitalist Propaganda tells us the billionaires are job creators, but this is a lie. Jeff Bezos can't drink enough beer to sustain all these jobs. So why do we let him hoard all the money? Wouldn't the economy do better if we spread out Jeff's money so more people could buy more beers and more jobs would be created? According to Socialist Economics, yes. That's actually, quite simply, a Socialist Free Market. Did you even know that existed? The power hungry greedy people who are too lazy for manual labor go to such great lengths to make sure you don't learn it. They want you to think that only Capitalism allows you choice in the market. I'm sure you can guess why they say that.
Capitalism maintains itself by exulting the wealthy who use their economic power to punch down. The only way this system won't fall into fascism and fail is if the consumers start to punch back. Where Marx envisioned the Dictatorship of the Proletariat as they usurped power from the Bourgeoisie, a modern alternative is just teaching people to understand the system we live in, so that we can just start making changes in the way we live and to whom we give our money.
See that? Capitalism and Socialism can get along nicely, so long as the consumers are informed.
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CLASS CONSCIOUSNESS AND THE ALIENATION OF LABOR CAUSING LONELINESS IN SOCIETY
What I described within the previous section is what Marx called "Alienation of Labor". Each step in the process of making your beer is isolated from the others, so no one feels ownership over the end product or a true connection to the consumer, or job creator. Even the bartender selling it is alienated from the profit of their labor in serving the beer, so they only focus on the service aspect of giving you the beer, because that is where they earn their tip. They can't really fix anything about a shitty beer other than to offer you a different brand. The capitalist owner is usually not there. Their only interaction is setting the rules for everyone in the bar to follow, and pay themselves more than everyone who has to follow those rules. This is part of the conflict between the classes. I'm not saying it's right or wrong, I'm just pointing it out. The bar owner themself has to spend money on propaganda to attract customers that could be spent in other places, so has to find ways to cut costs. Unfortunately, they buy cheaper beer...and this is why you end up with IPAs. No one is connected to the products, so they only look at prices and find the cheapest, passable product. This is the race to the bottom of Capitalism.
Compare this to when brewpubs were a new thing. The brewer would come out and talk to you about the beer, you would give feedback that could effect future batches and it connected everyone to each other through commerce. It makes business "social" and I think nearly everyone enjoys that, but it is losing out in competition with chain breweries that enforce isolation and make cookie cutter propaganda and cookie cutter business models so they can turn owners into managers and suck all the profit back their corporate headquarters and offshore accounts. They kill the experience and make everything transactional. And all the kitsch they hang around their cookie cutter chain bar is just to hide the fact that no one in that place cares about anything other than not getting fired. Everyone is effectually alienated from everyone else. It's worth a read to check out this page on Marx's Theory of Alienation.
This alienation is the root of a lot of misery in society. Humans are communal animals forced to live in a society of individuality and alienation. As they mope around, they seek an escape. And that is why advertising is so nefarious. It seeks to manipulate you in that state. Imagine driving home from your alienating job to you empty home, but looking up and see a billboard with bunch of actors laughing and drinking beer. They take pictures that make these actors look like friends. It's just for show. They aren't selling beer to those laughing people in the picture. They're tempting lonely people to drown their sorrows. Capitalist Propaganda is used so your brain doesn't understand what it wants. It wants friends, then sees the words Bud Light. So when the bartenders asks...Make it a Bud Light. Look at how much money they spend to manipulate and capitalize on people's suffering.
Propaganda in Communist countries is controlled by the government, so it's clear who the enemy of your freedom is. Capitalist Propaganda hides behind the layers of complexity of the same economy you rely on to survive, so you never know what's propaganda or where it's coming from. Marketers find every way imaginable to get their disinformation in front of your eyes, even enlisting your friends on Facebook in annoying MLM schemes. Propaganda invaded everything that can be legally monetized. It's in the media, and not just commercials anymore. There's product placement, stories injected into the news, and even movies and social media created an entire industry of "lifestyle propaganda", telling you how to live your life and indulge in overconsumption. It's REALLY hard to get away from Capitalist Propaganda. There is so much money and research behind it and so much depth, even this long post is only barely scratching the surface. I just want to open your eyes to it.
I can't make you see all this. No one can. I can only describe it as best as I can. What you will experience when you understand this is what I call "Economic Enlightenment", similar to what Marx called "Class Consciousness". Once it happened to me, the world looked amazing, and the shitty propagandists selling us false hope all look like clowns in a very odd circus of vanity, despair and mediocrity.
Once I understood this, I saw clearly how we are increasingly trapped in a form of Corporate Slavery, led by seriously ridiculous oligarchs like Mark Zuckerberg, who thinks he's the reincarnation of Augustus Caesar or something. That's why he has that haircut! This is a guy who stole a company and hired "screen psychologists" from Las Vegas to get you hooked on Facebook the same as casinos do with slot machines. He wants to be the funnel for propaganda throughout the world. He wants to be the kingmaker, decide what people buy, who they like, what views they hold. He can only do this because so many companies spend so much money to put their propaganda on that platform. They can only have this much money because the free market is not actually free. It's bought and paid for on platforms like Facebook and Amazon. The money that was supposed to "trickle down" is instead being spent on Capitalist Propaganda on these platforms, to get the proletariate to trickle their money up through endless, nonsensical online purchasing and local businesses who send the town's money to people who can't do anything with it but buy up properties that increase your rent and cost of living.
When people get drunk on the power of propaganda, they forget the lessons of the past. Propagandists always fall prey to their own delusions over time. In reality, your life is better without Facebook. There isn't anything on there that is healthy. Even if you just want to talk to a few friends, you are going to fall for the propaganda there. You can't help it. And if your bar advertises on Facebook, just think, that money could've gone into purchasing higher quality beer then sold at the same price, instead of going to Mark Zuckerberg so he can drop $30 million to buy the houses around him so no one can spy on him while he spies on you. You really gotta watch out for a guy who combines spying and propaganda all into a single app and thinks he's going to bring 200 years of peace to America. History is littered with knuckleheads like that. It's best to get off Facebook and encourage everyone else to do the same. Zuck only wants to lead himself to the Promised Land, and he's using your ignorance to fuel his own delusions by deluding you into thinking you want what he has to offer.
Let's get back to beer.
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IPAs AND THE FREE MARKET VS THE RACE TO THE BOTTOM
I like beer. When I worked in Germany, it was easy to walk into a bar and, like Farva, just order a liter o' beer. Often, there would only be two choices, light color or dark. As a matter of fact, even at the most famous beer festival in the world, Oktoberfest, people mostly drink the same standard type of beer, and no one complains about the lack of choice. It's quite easy. You can order with one finger. No need to see a menu or ask what's in it. It's simply beer. This worked for centuries. Consumers are fine with it. Prost! Have you ever shared a story like this and people say, "Oh, that would never work in America. Americans want choice." Yeah. Because we are flooded with Capitalist Propaganda.
So if consumer choice isn't pushing for a selection, why would a free market call for it? Imagine there are two bars and one of those bars says "30 beers on tap" and the other doesn't. You're more likely to choose it, and the other bar will have to compete in some way, often by copying. This forms trends, and people mistake this for something customers wanted. Trends are always marketing. Don't believe me? What happened to fidget spinners? So now you have a bunch of beers that no one asked for, yet will now demand. Competition creates more Capitalist Propaganda to create demand for something you never even wanted, but makes you think you do. And that's the best propaganda. You think you are thinking for yourself. This is the fallacy of consumer choice.
If you want to understand just how important that last paragraph is, consider this, "consumer choice" is the same propaganda they used to get you to carry around a device that spies on you 24/7 and sends that data to people you don't know, and you can't stop it, can you? You chose that. You wanted it. Not only that, but you paid $1,000 for the device to opt into their spying program, for the privilege of being mind controlled by the propaganda their AI selects for you. Did you read the Terms of Service? As bad as you may have thought Communist Propaganda was, Capitalist Propaganda is far better, and far stealthier. You believe you have freedom of choice. But your only choice is usually take it, or leave it. Oh, you need it for work? Maybe find a different job. Or just succumb to mass surveillance, and next year, you can drop another grand on a device with a marginally better camera.
There is a way to free yourself. You just have to understand the nature of propaganda. It took me a while, but I eventually broke free. Under Socialism, there would be laws against the exploitation of consumers. Capitalist Propaganda tells you that this takes away your freedom. This is a lie. Regulations give you the freedom to not have to worry whether the beer you're drinking has poison in it.
Germany has a lot of regulations on beer. It has the Reinheitsgebot (purity order), a law passed in 1516 that states that beer can only consist of water, hops and barley. Note, this is a different use of the word "purity" from earlier, as beer is itself a mixture of things. Historically there have also been regulations where beer could only be sold regionally, so no matter what part of Germany you were in, you only got a certain brand of beer at the bar, but it didn't matter because they all had the same ingredients. They could make wheat beers or unfiltered, but they were generally variations of pilsners and lagers. One meaning of the word "Lager" in German is "storage", meaning the beer was brewed in a way that it could be stored, allowing them to brew in bigger batches and store it.
Lagers use a more complex brewing process, so only larger breweries would make them, but this worked because of protected territories. America has a similar system, because each state has its own regulations on alcohol, but this is changing as corporate lawyers fight to homogenize the rules favorable to them, but the consumer loses control. Big brands tend to be lagers as they have general appeal to a wide audience. Did you notice this is the second time I pointed out that corporations create homogeneity? Without regulations, corporations create Fascism. That is why I tell people that we already live in the NWO but corporations rule the world instead of governments. Why do you think so few conspiracy theorists make this connection? Propagandists are paid a lot of money to keep even our small community confused about the reality of what's happening. Now, check out conspiracy and you'll see what I mean. They are spreading propaganda for the NWO over there and don't even know it. I tried to point that out and they finally banned me. Oh well. They'll figure it out in their own time.
In America, in 1978 it became legal to brew beer at home. This is what led to the explosion of new beers in the US decades later. Americans don't have purity laws, so could test new recipes. But people didn't generally like IPAs before, so how did they become so popular that they control 30% of the market? Marketing, of course. Create the market and tell people what they want.
IPA stands for India Pale Ale. It was invented by the British as an easy way to make a beer that they could drink in India. People only drank it out of necessity, as the other beers couldn't make the trip. IPAs are very easy to make and very forgiving, because if you mess it up, it already tasted bad anyway. As people started trying to get into microbrews, they often didn't have the capital to make lagers at small scale, and also wanted a simpler process so they didn't have to hire or train expert brewers, IPAs are cheap and easy to make at smaller scale.
In order to make it drinkable, brewers experimented with many different flavorings. This created a cult following of craft IPAs, where people would drive hours to stand in line for hours to try the newest concoction. The trendy nature of the craft beer world kept people training their palate to adapt to the taste of an IPA, making people start to actually like them. The flavorings made people think they were different, so even if they didn't like it, marketing tactics kept people coming back to try the latest blend. Your palate can adapt A LOT. Swedish people love Surströmming, but watch this video of Americans trying it for the first time. They tried to get me to eat it several times, but I would rather sit in a sauna until Tuesday to avoid smelling it while watching them eat it. It really smells that bad.
IPAs enticed people with popular, aromatic ingredients like bananas and pineapple. This is what I call "flavor propaganda". It's not bad in and of itself, but it can be easily misused to cover issues with quality or hide the taste of preservatives. Since we don'e have laws like Germany, you're left to rely on the knowledge and honesty of the bartender to find out. They don't make this info readily available, which is another form of Disinformation.
So if you think you actually like IPAs, just remember, you are just like a Swede eating rotten fish. A lot of propaganda went in to making IPAs popular, but it's the cheapest, easiest product to make that can be sold at the highest price, so they become popular. This is what business students call a business plan. To overcome the bad taste, IPAs were marketed as "classy" to shame you if you choose the more expensive to produce and more appealing pilsners and lagers, which were given a bad name due to being associated with major brands like Bud Light. This makes it harder to market microbrew lagers, which can only fetch a certain price due to association. And this is what is referred to as the "race to the bottom" in Capitalism.
Instead of trying to innovate ways to produce the beers you want, they just figure out how to get you to pay more for an inferior product, just like they do with BBQ. They make you think you want it. From this you can understand why "food" is full of junk that you wouldn't feed your dog. Whatever legal poison helps cheapen the product is considered "smart business", another propaganda term designed to hide the reality of doing immoral and harmful things to other humans for profit. If you make money on it, it's good. As if there aren't better choices we could come up with if there truly were a free market with an informed consumer.
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STRENGTHEN THE FREE MARKET BY BEING AN INFORMED CONSUMER
We don't need a Communist Revolution to make positive changes, so take off your ski masks and put your Antifa flags down. I like microbrew culture and still enjoy IPAs, but understanding the marketplace is how I do my part as an informed consumer and job creator to help create the world that I want to live in. I encourage you to do the same. Vote with your dollars. Don't let the Zuck-type sociopathic, corporate people in a distant land decide what you consume by looking at ads on his platform. Visit local breweries and talk to the brewmaster. Don't reinforce alienation from labor. Connect with the people who make the things you buy. Support independent entrepreneurship. These are the paths to a brighter future where we share in the abundance of wealth.
Discover Economic Enlightenment for yourself and realize that We The People are ultimately in control. Wealth inequality is greater than it was in France before the French Revolution. Don't let this train take us into the depths where another Lenin will arise and spend the night shooting people.
How you choose to spend your money today is what decides what will become the society of tomorrow. And remember, you always have the choice to buy nothing at all. I never saw a billboard that said that.
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LET THEM DRINK BEER!
I hope this gave you a glimpse behind the curtain of Capitalist Propaganda. Propaganda isn't just political, it has invaded everything and it's at full blast right now. I hope you can piece together how Capitalist Propaganda is actually designed to make you subservient by controlling what you want so they can maximize their own profit and teach you to accept whatever they offer, the homogenization of choice. However, your life is your own and you should remain in control of all aspects of it, including your desires.
Richard Wolff is an economist who studied at three elite universities in America and discusses how he was not able to even learn about Socialist Economics in the ivory tower, even though Capitalist Propaganda calls universities leftist. He found no department in America that is even willing to teach it or study it. Capitalist Propaganda censors these ideas, especially at the university. People in power don't want the serfs to learn about themselves. Check him out on YouTube. You'll realize that unchecked Capitalism leads to Fascism and Slavery, which is why they want to get rid of the minimum wage, so that we can return to sharecropping which is already increasingly happening in America under different names, like "student debt", "mortgages" and "insurance". Don't you think it's odd that a person has to go into debt so they can generate profits for corporations who really ought to be paying for this education themselves? If you have to go into debt before they'll hire you, it's much easier to negotiate against you.
If you want to see other examples of propaganda, check out this random tweet from one of America's Top Capitalist Propagandists. These are very odd pictures, and the only thing I can see in them is that they must be promoting those outfits, likely the blue dress, maybe those men's outfits as well. One thing you know is that she didn't become a billionaire by letting any single opportunity to enrich herself at the expense of others pass her by. I didn't look it up, but I am certain they sell that blue dress, or whoever does paid her to post this.
That's the main reason celebrities use social media. It's marketing. Their whole schtick is to sell garments made in a sweatshop in a foreign country by people who can't even afford a beer to Americans who are facing bankruptcy and homelessness themselves.
Read the replies of the tweet. These people have influence that vastly outsizes their understanding of their impact on the world. There are guillotines in the comments. There usually are. I'm seeing them a lot lately.
This type of propaganda is everywhere. And it's destroying America. Just like propaganda led to the demise of Nazi Germany, we could be looking at the same thing, but worse. It could start off as famine.
If you're having trouble deciding between the beers you are being offered, it's probably because you don't want anything at all, in which case the proper choice is: nothing. Or, try tap water. Maybe you're just thirsty. Now ask yourself, when you envisioned yourself at a bar, did you ever think to order water instead? Did you entertain the idea that you didn't even want a beer. That's the power of suggestion.
What if the rest of the world just cut America off from the means of production outsourced to areas with cheap labor? We would have our own famine and likely war. And if we have a revolution here, with the masses in the country being so disinformed about everything and not having any sort of class consciousness at the moment and instead stuck in alienation, the leader that rises here will likely lead to something horrifying. And we censor ourselves from pointing out the simple fact, that the only way America will survive is to tax the deluded royalty like Kim and Mark back to reality, so they can't indulge their reckless, childish delusions by selling off the very fabric of our nation to the highest bidder.
That doesn't make me a Socialist, that just makes me honest.
Enjoy your beer!
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Thanks for reading and I hope I helped you understand how you can empower yourself. I'm excited about the one I wrote for Election Day tomorrow to keep our NOPOL spirits up while all the politics clouds the airwaves. Cheers!
submitted by SchwarzerKaffee to conspiracyNOPOL [link] [comments]

[OC] Vegas Pulls a Fast One at the Expansion Draft (An Alternate Reality)

(Previous parts of this series include: Jack Eichel Takes Over the Sabres, Jim Benninging the Canucks, Mike Milburying the Islanders, Don Cherry Drafts the Leafs, Tom Wilson-Proofing the Penguins, Dundon DIYs the Hurricanes, Re-Chiarelling the Oilers, Moneyballing the Sens, Covertly Tanking the Wild, and Frenchifying the Canadiens.)

https://preview.redd.it/4jom5v4fozv51.jpg?width=1136&format=pjpg&auto=webp&s=84718db72ccc97995974e501ccec3f65c931deb0

Part I

It’s June 18th, 2017. There are three days before the National Hockey League’s first expansion draft in seventeen years, and the boardroom of T-Mobile arena, the future home of the Vegas Golden Knights, is buzzing. Months of scouting, speculation on who might be available, and discussions about possible trades are finally nearing their fruition.
Bill Foley, the team owner, steps out to grab another cup of coffee when a thought suddenly strikes him. He works it around in his brain for a second, then runs back into the boardroom. A pro scout who focuses on goaltending is making his pitch to General Manager George McPhee.
“...Well, if we don’t take Grabovski, Jaroslav Halak is available as a potential backu-“
Don’t you DARE speak that bastard’s name to me!” McPhee screams. He quickly snaps out of the PTSD flashback that the goalie’s name inspired and moves on. “We’ll take the centre from them and... what about that Rangers backup instead? That Raanta guy?”
On the whiteboard behind them is a set of handshake deals that they have made, pending registration with the National Hockey League's office.
Anaheim trades: Shea Theodore for Expansion Draft Considerations. (Clayton Stoner)
Columbus trades: 2017 1st, 2019 2nd, jack johnson, for Expansion Draft Considerations (William Karlsson)
Florida trades: Reilly Smith for Expansion Draft Considerations (Jonathan Marchessault) and a 5th round pick
Minnesota trades: Alex Tuch for Expansion Draft Considerations (Erik Haula) and a 3rd round pick
New York trades: 2017 1st round pick, 2019 2nd round pick for Expansion Draft Considerations (Mikhail Grabovski)
Tampa Bay trades: Nikita Gusev, 2017 2nd, and 2018 4th for Expansion Draft Considerations (Jason Garrison)
Winnipeg trades: 2017 1st round pick and 2019 3rd round pick for Expansion Draft Considerations (Chris Thorburn) and Columbus 1st
Foley interrupts the goaltending conversation - this can't wait. "George, can I talk to you quickly?"
They take a sidebar. "George, I just had a thought. These deals you made - you just traded 'expansion draft considerations,' right?"
"Yes, we'll select the player that they want us to."
"But what if you don't? What if you just take whoever you want? Would it be against the rules?"
"I... well...no. Technically we could do that. But it would be dishonest and would make everyone furious at us."
"So? I didn’t buy an NHL team to make friends. I bought an NHL team to win a Stanley Cup, and also to let people know that I went to West Point. Did you know I went to West Point?”
“Yes Bill”
“I trust you George. Now go out there and get me a championship.”

Part II

Tensions are high in the green room on June 21st. General managers are walking in and out to greet and chit-chat with George McPhee and Bill Foley, the newest members of their exclusive fraternity of NHL executives. They laugh and exchange stories: Joe Sakic tells them about the gas leak in the Pepsi Centre that they noticed as soon as the season was over; Peter Chiarelli asks them to give him a call if they draft a right handed defensive defenceman (because that Draisaitl kid isn't really working out); John Chayka asks them if they're hiring. McPhee is having a hard time keeping things light and friendly, knowing that he's about to betray all of these men. Just submitting an offer sheet is enough to get you kicked out of the GM Secret Santa, let alone dishonesty at this level.
Gary Bettman walks into the green room excitedly. “Bill, George, I am so excited for us to get going. Everyone in this building is so energized, I even just saw Evgeny Kuznetsov doing some smelling salts in the bathroom!"
~
The Las Vegas Hard Rock Hotel and Casino is packed with new Vegas Golden Knights fans. The award show itself is highlighted by the best NHL.com intern-written jokes that unpaid can buy. Host Joe Manganiello is dutifully following the Jack Johnson model on stage: he might be bombing out there but boy is he eating up minutes. After Brent Burns finishes his Norris trophy victory speech, and the PA quickly wipes the crumbs and beard hair off the microphone, the time has come for Vegas’ first picks.
"From the Anaheim Ducks, Vegas picks…”
McPhee looks out at the smiling faces in the crowd. He sees Bob Murray, sitting with his plus-one for the evening (Randy Carlyle). He sees Jim Rutherford trying to turn his blaring ringtone off with his screen brightness turned up all the way. He sees Lou Lamoriello, sitting with a slightly less murderous look in his eyes than usual. He knows that the friendships he has fostered with all of these extremely normal and competent people will never recover from what he is about to do. He takes a deep breath.
Josh Manson!"
The Vegas fans go wild. The attached trade is announced too: they have picked up Shea Theodore in exchange for “draft considerations.” The general managers’ faces contort with fury as it dawns on them what has happened. Things only get worse as McPhee and Foley continue to announce their picks.
Instead of taking Erik Haula from the Wild, they take Matt Dumba. And they still get Alex Tuch.
Instead of taking Mikhail Grabovski from the Isles, they take Brock Nelson. And they still get a 1st and a 2nd.
Instead of taking Jason Garrison from the Lightning, they take Yanni Gourde. And they still get Nikita Gusev.
~
After the show, twenty-nine general managers storm the green room with murder in their eyes. Bettman tries to deflate the situation.
“Good evening gentlemen. I understand you’re upset, bu- Wait, where’s Jim Benning?”
“He got stuck in the revolving door somehow. But we have him on speakerphone.”
Benning's voice bellows out of Pierre Dorian's team-issued Motorola Razr.
“That was an embarrassment! A mockery! An insult to everything that hockey is supposed to be! Who even wrote those 'jokes' anyway?! And by the way, the expansion draft was bullshit too!”
Bob Murray’s face is an angrier shade of red than usual. “George you scumbag, we had a fucking deal! We only traded you Shea Theodore so that you would take Clayton Stoner!”
McPhee says “Well actually, Bob, the trade was made for “draft considerations.” And I promise you we really considered taking Stoner.”
The room erupts in anger again.
Garth Snow is irate as well: "You bastard, how could you take Nelson?! Resigning Tavares would've been a sure thing if you had taken Grabovski instead! I can't imagine how this franchise's cap situation could possibly be any worse!" Lou Lamoriello smirks.
Bettman sighs and tries to be diplomatic.
“Gentlemen, I’m sorry, but he’s right. It says in the transcripts of the official trade calls that the trades were made purely for ‘considerations’, not for the selection of specific players. There’s nothing we can do about that. That being said, George, per the NHL’s licensing agreement with EA Sports we will need to confiscate a few of your phones.”
The managers walk out of the room grumbling. On the way out, a confused Dale Tallon says “There's one thing I don't understand: If George went back on all those other deals, why didn’t he take Alex Petrovic from us instead of that Marchessault guy? And he still took that cap dump Reilly Smith from us too! What an idiot.”
~
The Knights’ players were already fired up by their respective teams’ willingness to let them go – now they’re extra motivated by everyone else in the league hating their guts.
Jonathan Marchessault – William Karlsson – Reilly Smith David Perron – Brock Nelson – Yanni Gourde Tomas Nosek – Vadim Shipachyov – James Neal Ryan Carpenter – Pierre-Edouard Bellemare – Alex Tuch William Carrier Brayden McNabb – Matt Dumba Nate Schmidt – Josh Manson Shea Theodore – Colin Miller Jack Johnson Marc-Andre Fleury Antti Raanta 
They claim the President's Trophy and the Stanley Cup in each of their first three seasons. The league's general managers conspire to exact revenge on these scoundrels, and all agree that Marc Bergevin should offersheet their best young players, a plan that immediately backfires when Bergevin inadvertently saves Vegas considerable negotiating time and helps them lock up their core at reasonable numbers. The Knights later find a loophole in the salary cap that allows them to add high-salary free agents seemingly at will. After they sweep through the bubble playoffs in 2020, it becomes clear that no other team can compete with them, and TV ratings hit a dismal low. Amid financial uncertainty caused by COVID-19, the National Hockey League officially folds in late 2020. Agent Allan Walsh, desperately trying to secure spots in the KHL for his stunned clients, soberly sums up the feelings of the hockey world:

https://preview.redd.it/q9p41mrmnzv51.png?width=560&format=png&auto=webp&s=5db5d08168a2c897b4f57e8473f73612f191398c
(Thank you for reading, it's been awhile!)
submitted by jfresh1999 to hockey [link] [comments]

Retail stores use casino tricks to keep you inside longer!

[PSYCH BUT FASHION] Hi everyone, I'm back with some more shopping research:) In this post, I draw parallels between casinos and retail stores - they both use similar tricks to keep you inside for as long as possible. Enjoy the read!
1. THE GRAND PRINCIPLE OF 'PLAYGROUND' CASINOS
Have you ever wondered why casinos are so spacious and grand? New ones built in the early 2000s are constructed according to the 'playground' (luxurious resort-like) principle. It aims to create a festive holiday feeling with entertainment, installations, art, high ceilings etc. This makes you enjoy the experience even beyond playing games so you don't want to leave - it increases the chance that you will eventually place a bet somewhere (Finlay, Marmurek, Kanetkar & Londerville, 2010).
Modern shopping malls use a similar idea to keep you inside - think Harrods, Dubai Mall, Mall of Emirates. Airy, spacious, full of art, installations, and entertainment. It makes you reluctant to leave. More time spent inside = more chance of buying.
2. LAYOUT
You will notice that in casinos, roulette tables and slot machines take up the prime space in the building - they're always the most visible because those are the most profitable games for the casino. You will find poker rooms hidden in the farthest corner of the building because poker is played against other players and not against the house. Apart from small fees, casinos do not make much money out of it because the money is circulating among the players.
In the retail world, poker rooms are sales sections. They will make you go through multiple new collections in order to reach sale - just in case a more expensive item catches your eye and you decide to buy it.
3. LACK OF TIME CUES
Casinos do everything so you lose the track of time, keep having fun and gambling. There are no clocks or windows, the doors are tinted, and the atmosphere is exactly the same regardless of what time of the day it is (Sykes, Gaffney, Sykes & Posner, 2012).
There's also quiet and ambient music - it gets overwhelmed by slot machine sounds and chips clinking together. The music is kept quiet and transitions seamlessly - the reason being that separate songs can provide time cues, which might make you realise how long you've spent inside. Casinos keep the music for atmospheric purposes but make sure you don't focus on it (Noseworthy & Finlay, 2009).
Windows are common in malls to add to the 'grand' feeling; moreover, malls are usually open during the day only anyway so they have less incentive to keep the light out. You will rarely see a clock in a mall though, and separate stores are often windowless to eliminate time cues. Stores also use quiet, ambient, seamlessly transitioning music. Research shows that loud music drives people out of the store so they spend less time inside and buy less often (fun fact: small stores play loud music inside to avoid overcrowding) (Michel, Baumann & Gayer, 2017).
4. SCENT
Casinos often have a signature scent. Fresh, pleasant smell adds to the atmosphere and leaves you wanting to spend more time inside. A study showed that people gambled on slots significantly more when the area was scented compared to when it was unscented (Hirsch, 1992).
Stores use it too - research says that ambient smell increases customer satisfaction, buying, and willingness to return (Gulas & Bloch, 1995).
5. ALCOHOL
Casinos often offer free alcohol. It adds to the feeling of hospitality but the main reason is that alcohol reduces inhibition which leads to riskier gambling (Baron & Dickerson, 1999).
[personal interpretation alert]
Luxury boutiques often offer you free champagne; however, it is less common in the retail industry. It also feels more oriented towards hospitality and luxurious experience rather than control inhibition because the context of a retail store is not particularly congruent with alcohol consumption. Regardless, even small amounts of alcohol can reduce inhibition which potentially increases how much we buy so a glass of champagne could well be a strategic trick. What do you think?
***
I hope you enjoyed the read! I regularly create content around fashion psychology (Psych But Fashion) - if you're interested to learn more, visit my profile where I have links to my social media accounts.
Thank you for reading,

BEA


REFERENCE LIST
Baron, E., & Dickerson, M. (1999). Alcohol consumption and self-control of gambling behaviour. Journal of Gambling Studies, 15(1), 3-15.
Finlay, K., Marmurek, H. H., Kanetkar, V., & Londerville, J. (2010). Casino décor effects on gambling emotions and intentions. Environment and Behavior, 42(4), 524-545.
Gulas, C. S., & Bloch, P. H. (1995). Right under our noses: Ambient scent and consumer responses. Journal of Business and Psychology, 10(1), 87-98.
Hirsch, A. R. (1992). Effect of an ambient odor on slot.machine usage in a Las Vegas casino. Unpublished report: Smell & Taste Treatment and Research Foundation, Ltd.
Michel, A., Baumann, C., & Gayer, L. (2017). Thank you for the music–or not? The effects of in-store music in service settings. Journal of Retailing and Consumer Services, 36, 21-32.
Noseworthy, T. J., & Finlay, K. (2009). A comparison of ambient casino sound and music: Effects on dissociation and on perceptions of elapsed time while playing slot machines. Journal of Gambling Studies, 25(3), 331-342.
Sykes, K., Gaffney, C., Sykes, T., & Posner, I. (2012). Sustainability in casino design and operation:“Green” is good for the bottom line. World Journal of Science, Technology and Sustainable Development.
submitted by psychbutfashion to beauty [link] [comments]

My Last Abry's Nightshift

I worked there part-time for a little over two years. During that time I've had to deal with my fair share of bullshit. However, none of it was as bad as what happened on my final shift. For the first year of my job, I had worked the day shift. That changed when my boss asked me if I wanted to try working at night.


Since I was low on funds and admittedly curious about what it was like, I agreed. For the most part, it was a pain in the ass. I'd have to work off the clock because there wasn't enough time to do everything. The only silver lining is that I got to take home the food that was going to be tossed. Plus I didn't have to deal with customers aside from the occasional one who would show up right before closing.


I will say it was an environment that could be pretty chill sometimes. When I got into a rhythm of finishing my tasks it could be quite cathartic on occasion. Although, the fact I was only getting paid minimum wage took away from that aspect. Not to mention, that eerie feeling that only comes with night shifts.


If you've worked a night shift at any fast food place or convenient store you probably know what I mean. Sure, you can get the same feeling from the night shifts of bigger places but fast food night shifts are different. For one, there are fewer people which means being more vulnerable. The other reason is that should you get in danger there aren't as many hiding spots as say a grocery store. Anyway, I'll stop with this long-ass intro and get to what happened on my last shift.


It was me and an assistant manager who I got along well with. His name was Ray. He was on drive-thru while I worked the backline. I was busy cleaning while he counted money. As I was wiping everything down he called my attention.


“Alvin, since we’re only like ten minutes from closing, you can go ahead and start breaking everything down. You don’t need to worry about customers. They usually never show up at this…”


The sound of a bell, indicating a customer in the drive-thru sounded from the speaker. Ray rolled his eyes and threw his head back. Then put on the headset and hit the button so he could talk to the customer.

“Hello. Welcome to Arby’s. I hope you are having a pleasant evening. How may we help you?”


We waited for the customer’s response over the speaker. They didn’t say anything. The next thing we knew, we heard a car speeding through the parking lot. It was too dark for us to fully make out their vehicle. Nick turned back to me and shrugged.


He told me to proceed with breaking down the backline. I was going to when the bell sound was heard again. Ray answered it, repeating the phrase he had previously. The same thing as before happened. Only this time we were able to catch a better glimpse of the vehicle which seemed to be red.


The third time this happened, Ray was once again professional, albeit with a hint of restrained annoyance in his voice. When it happened for the fourth time said restraint understandably left his voice entirely. He damn near broke the button when he pressed it. Instead of putting the headset on, he helped the microphone part of it to his mouth. Then yelled what he said next into it, loud enough to wake the dead.


“Hello. Can we help you?”


When the customer drove off again the couple moments of silence that followed were awkward, to say the least. He stood by the window, taking deep breaths in order to relax.


“Uh...Should I continue breaking down the line?” I asked.


Ray glanced at the clock. It showed we only had a few minutes until closing.


“Take out the trash for now. If any orders come in I’ll handle them but I swear if that asshole shows up again I’m ignoring them.”


Once all the trash within the building was bagged I put it into the large trash bins and wheeled them out the back door. I made sure to put down the stopper so it wouldn’t close on its own. You’d think after a year on the night shift I’d no longer get that sense of danger that comes from taking out the trash alone. That was not the case. In fact, that feeling was stronger than it had been.


I’m not psychic or anything like that but I couldn’t shake off this weird sensation in my gut. Maybe it was because of what happened with that customer. In the back of my mind, I might’ve been considering the possibility that they weren’t mentally stable and could potentially harm us. Despite this, I took the trash to the dumpster. The door leading to it let out a loud creak as I pulled it open.


As I was getting ready to wheel the trash bins back inside I saw the car. It was by itself under a streetlight. I thought if the driver was trying to be inconspicuous they weren’t doing a very good job. There was something off about the driver that I couldn’t quite place my finger on from that distance. When the door opened I realized why I got that feeling.


My throat went dry as the for lack of a better word, driver came out of the car. What I noticed first about it was its size. It was a wonder this thing could fit in the car because it had to be at least eight feet tall when standing up. The reason I say when standing is due to the fact it preferred crawling.


It crawled on eight arms. Each of them possessed claws that clicked on the parking lot. Just a glance told me they could literally tear someone to shreds with little effort. Its sickly grey skin stretched over its boney yet somehow massive frame. It focused its sunken in yellow eyes on me, letting out a low moan that sounded akin to a whale noise.


My eyes briefly shifted to the back entrance before I made a dash for it while pushing one of the trash bins. The way its claws scraped against the parking lot as it was dashing towards me grated on my ears. For its size, it was unusually fast. The reason I pushed the trash bin instead of leaving was so I had something to try and stall it with. When that thing was close enough to me I made use of it.


I pushed the trash bin towards the creature with so much force it started tipping as it rolled. Caught off guard by this, the monster didn’t have time to move away. The trash bin went over it. I could hear noises conveying frustration as it was trying to get it off. Sprinting towards the exit, I shouted for Ray.


“Alvin is something…?”


His voice trailed off and his eyes widened when he noticed it.


“What in the hell is that?”

“Close the door. Close the fucking door,” I said, once I had run back inside, having bumped into him in the process.


The creature had torn through the trash bins. Then after shaking off the pieces stuck to its claws started running towards the back entrance. Ray cursed loudly, undid the stopper with his foot, and slammed the door shut as it was leaping at us. A loud thud echoed from the door as it was slammed into The monster attempted ramming into it repeatedly until it gave up and skittered away.


“Okay that was unusual,” Ray said.


From his tone of voice, I could tell he hadn’t fully processed what he had just seen. I hadn’t either, nor did I want to. I would’ve been content to brush this off had a realization not hit me.


“Oh shit. The lobby,” I said.


No sooner then I had spoken those words did we hear pounding on one of the windows. Knowing we only had seconds until it was inside, we thought fast and chose a spot to hide. We picked the walk-in fridge. We put the holding oven in front of it to hide it from view. We would have run out the back door and to Ray’s car if it weren’t for the fact it was parked too far away.


Not only that, to reach it we’d have to pass the door. Had we tried to the creature no doubt would’ve spotted our escape and chased after us. With its speed, catching up to us wouldn’t have been a problem for it so all we could do was hide out in the walk-in fridge. We sat on some boxes, making sure to keep our noise level to a minimum.


“So what do you think that thing is?” I asked. “An alien? Demon? Escaped government lab experiment?”

“Fuck if I know. All I know is I want it as far away from us as possible.”


We could hear it making a mess while searching for us.


“Goddammit. There goes all the cleaning we did already,” Ray said.


With how frantically it was searching, we knew it would only be a matter of time before it found us. The only thing we had to defend ourselves with was a knife that could barely cut lettuce. Needless to say, our situation looked pretty bleak. Neither of us wanted to entertain the idea we might get killed. To get my mind off this, I started pondering possible reasons the monster was after us.


“Maybe it is a demon of some kind after all,” I said.

“What makes you think that?”

“Well, I know this goes without saying that this is weird but isn’t it odd that it came to our restaurant specifically? There are plenty of other places on the way here that are still open so why did it choose here?”


Ray seemed to be considering my words.


“Maybe it’s because we have the meats,” he said.


Despite our predicament, we shared a small laugh at that. This seized when an enraged scream reached the walk-in fridge and caused a tense moment of silence to fall over us.


“So uh, is there anything else that would indicate that this thing is a demon or whatever?” Ray asked after a long while.


I thought for a moment.


“Now that you mention it, what happened at the drive-thru might be another sign it was.”

“How do you figure?”

“Have you ever heard any rituals?”

“Yeah, mostly in movies.”

“And do you know how they have weird steps you have to follow?”

“What are you getting at?”

“It got me thinking, what if it driving around the restaurant was a ritual or at least part of one? I know it’s a shot in the dark. I’ve never heard of a ritual that requires someone to drive around a building but it would explain why it did all that earlier. Not mention rituals have a certain phrase or word that’s said like say...Hello/”


Ray facepalmed when he realized what I was getting.



“So you’re saying I may have caused...Wait. If it was already multi-legged and shit why did it even bother with the drive-thru. Couldn’t it have just smashed through the window and came in right away?”

“That is true. Honestly, I’m not sure why it didn’t do that, to begin with. Oh well. The answer to that is something we can worry about if we survive this.”

“Yeah, I’m feeling super optimistic about our chances. Do you want to try your phone again?”

“What’s the point? We saw it doesn’t get any service in here. Speaking of which, why don’t you try your phone?”

“I left it in the lobby.”


I stopped myself from throwing my head back against the door in frustration.


“Okay, so much for being able to call,” I said.

“Maybe not. Why don’t you try walking around? You might get a signal that way.”


Even though I had my doubts that this would work, I figured trying it was better than sitting around. By some miracle, I was able to get a signal while holding my phone up to the top content left of the door.


“Holy shit. I got it. Who do you think I should call?”

“The police might take too long. Wait, I got it. Call my phone.”

“Why?”

“The ring tone might distract it long enough for us to escape out the back door.”


I could hear the monster steadily getting closer to the door. Knowing this and that I could lose the signal at any moment, I went along with Ray’s plan. It roared upon hearing his ringtone. Then from what we could hear, dashed towards his phone.


“Go,” Ray said after pushing the walk-in fridge’s door open.


We got so close. We were almost able to escape. Unfortunately, things didn’t exactly turn out how we wanted them to. We managed to hit into Ray’s car and even start driving off before the monster noticed we were leaving. Unbeknownst to us, however, it was smarter than we thought.


“Holy fucking shit,” I laughed. “I’m surprised we managed to make it out of there.”


The exit to the store was down a long hill that Ray drove along. After exiting the store he was driving along the road which the store was above. He would have of course turned left had there not been a buffer between the lanes.


“Yeah, tomorrow I’m quitting. I’ll only go back to get my phone and then I’m never going…”


The creature landed on Ray’s car, making the windows shatter and the windshield crack. We screamed and Ray jerked the wheel to shake it off. It leaped off his car. Only when it did could we see that we were headed straight for a tree. He crashed into it, causing the airbags to deploy and both of us to pass out.


“Oh fuck my head,” I groggily said upon waking later.


My blurry vision came into focus. When it did I saw that I was back in Arby’s. If that wasn’t bad enough my arms were chained to the prep table.


“Fuck,” I yelled and heard groaning beside me.


I turned to see Ray was coming to.


“Alvin, is that you? Where are we?” He shook his head and took a look around. “God damn it. Where’d it even get chains? Our store doesn’t have any.”


He yanked on his restraints in a futile attempt to free himself.


“That’s simple,” We heard a metallic and raspy voice say. “I brought them.”


My breath caught in my throat as the creature came into the kitchen. Its eyes were full of anger and also intense focus. Its breath had a strong copper smell to it.


“Wait...You can talk?” I hesitantly asked.

"No, what you’re hearing right now is an auditory hallucination. Yes, I can talk. I must admit you were almost able to escape. Almost.”

“What do you want?” Ray asked, trying and failing to keep the fear out of his voice.


The claws of its hand clicked against the floor as it scampered over to him. He shuddered as it caressed his face with one of its claws. I was on edge, knowing it could kill both of us at any moment. My heart nearly stopped when it made a move to stab Ray in the heart only to stop its hand inches from his chest.


“It’s not what I want. It’s who I want,” It said. “Where is Dennis?”

“Dennis?” I said in confusion.


He was our general manager. What this thing wanted with him was beyond me.


“Why do you want to know that?” Ray inquired.

“That is not your concern. I know he was supposed to be here now so I will ask again?” Where is he?”


It hissed out that last question, revealing its scarlet-colored sharp teeth.


“Didn’t he have an appointment?” I asked Ray.

“Yeah,” He replied. “That means he’s probably at home right now.”


The creature let out a sigh of annoyance.


“Of course he did. I’ll be back. Don’t go anywhere.”


It flashed us a smile and went into the lobby. I turned to Ray.


“Are we still clocked in?” I asked.

“Uh. I’m not sure.”


The monster came back into the kitchen, holding Ray’s phone.


“What are you going to do with that?” He asked.

“That should be obvious. I want you to call Dennis and tell him to come here.”

“What makes you think he will?”

“He’ll have to since the fryer is broken.”

“But it’s not…”


In one swift motion, it used its claws to slice into the fryer, severing the wires inside and leaving deep claw marks in it. We were too stunned to say anything.


“And remember I can easily do that to both of you so I suggest you don’t keep me waiting.”

“Okay fine,” Ray agreed.

“Good to hear. Since your phone requires a thumbprint to unlock, I’ll remove your chains. Just remember if you try and escape I’ll shred you to bits and put them in between some onion rolls with bbq sauce.”


Ray’s hands shook as he dialed Dennis’s number. The monster waited patiently as he did so. Ray’s phone rang for a while, making me worry that Dennis wouldn’t pick up. Thankfully on the eighth ring, he did.


“Ray, why the hell are you calling me at this hour?” He asked, clearly having been woken from sleep based on how he sounded.

“Sorry, Dennis, there’s been a bit of an emergency.”

“Really? What is it?”


Dennis sounded a little more awake by then.


“A bear got into the store and wrecked the fryer.”

“Ray, you do realize I can have you fired for trying to pull such an asinine prank on me, right?”

“I’m not joking. I can send you a picture of it.”


When Dennis saw the picture that Ray sent him, he went ballistic.


“God fucking damn it,” he yelled. “How did a bear even get in the store in the first place?”

“It came in through the backdoor while Alvin was taking out the trash. It made a pretty big mess in here. Neither of us were hurt, thankfully. Anyway, what do you want to do about it? If we call for repairs it might not be fixed before we open.”


Dennis sighed.


“How was a bear, able to do that much damage to it? Is that even possible? It doesn’t matter. I’ll be down in a little while.”


Ray’s phone beeped, indicating the call had ended.


“There I called him. Can you let us go now?” He asked.

“Not yet. There’s something I need to get done before he gets here. You two will help me get it done faster.”

“Why should we do that?” I asked, raising my voice to which he gave me a “Really?” look and held up one of his claws. “Oh yeah.”


I can’t really tell you much about what he made us do since I was really tired at that point. Adrenaline only lasts for so long and when it wears off after a shift that technically lasted over ten hours your eyelids feel heavier than a sack of bricks. What I will say is that it involved us writing some runic symbols with multi-colored chalk. These symbols started from the drive-through and stretched around the store to the parking lot’s exit. After this was done, we waited for Dennis in the store.


“Remember what I’ll do if either of you tries any funny business,” The creature said as we heard Dennis’s car pulling into the parking lot.


He hid in the kitchen, leaving us to do the talking.

“Okay. We’re just leading our boss to his death,” I thought. “No pressure. None at all. Oh god. There’s no way I’m sleeping tonight.”

“God fucking dammit,” Dennis yelled from outside with a toolbox in his hand.

“Yeah, the bear really did a number on the place,” Ray said, rubbing the back of his neck.

“Why didn’t you tell me it broke the window?”

“I said it made a big mess didn’t I?”


There were a few awkward moments of silence before Dennis replied.


“Whatever,” he said, walking past us. “I’ll see if I can fix the fryer. If not we’ll have to stay closed tomorrow.”


The tension was high as he pushed open the door to the kitchen, muttering some curses when he saw the mess in it. I was expecting the monster to pounce on him right away. Instead, he was able to make his way to the fryer with no trouble aside from having to navigate all the clutter. I was confused at this and exchanged a glance with Ray. His expression was similar to mine and he shrugged in response.


“I think if I can solder these wires back together, it should get the fryer working again in time for us top open. It won’t look pretty, though.”


It was when Dennis was crouching down to get a better view of the fryer’s insides did it come out of hiding. As it turned out it was hiding in the break room. How it was able to fit in there given its size baffled me. The reason we didn’t know where it had been was due to the boxes we had left on the prep table. It was only when it was standing up could we see its head over the boxes.


I wanted to yell for Dennis to run. I really did. Then I remembered what the monster said it’d do to us if we tried anything. Plus, the fact despite having worked there for two years, covering shifts, coming in on days off, and staying well past when I was scheduled to clock out, I was still making under eight dollars an hour. With that in mind, I didn’t really view Dennis as life risk worthy.


“Dennis,” it said.


He turned around. When he did I almost thought he was going to have a heart attack. He was acting as if he had a scream that wouldn’t come out. On instinct, he began swinging one of his tools in an attempt to defend himself. It grabbed the tool out of hand and crushed it using it with little effort.


“It’s been a long time since we last met,” It said.


Its face was only inches from his.


“You two know each other?” I said, wondering how Dennis could possibly know something so disturbing in appearance.


He somehow found his voice again.


“I- I don’t know this thing. Why would I?”

“Because you made me like this. Do you remember what happened in Vegas?”


Dennis’s eyes lit up with recognition.


“No...Freddy?”

“That’s right.”

“Does anybody want to fill us in here?” Ray asked.


It answered, not taking its eyes off Dennis.


“Back in the 90s he and I worked at the location in Las Vegas. What he proposed was us hitting casinos and betting the money we had saved up. We pooled it together.”

“Did you guys lose all the money?” I asked it.

“No. In fact, we won a lot. It all went great until he stole the earnings and left.”


It pointed a finger at Dennis, poking his chest.


“Wait,” I said. “Does that mean you were human before?”

“It does. After telling my wife what happened, she left with the kids. I spent the next ten years in shelters or on the streets. One night when I was sleeping in a park I woke up to him shaking me.”

“Who?”

“I’m not sure exactly what he was. All I knew for sure was that he wasn’t human.”

“How could you tell?”

“His eyes were like a snake’s. He said one thing to me. That was all it took for me to follow him. He asked if I wanted revenge. Memorizing the ritual that turned me into this wasn’t the hard part. The hard part was tracking Dennis down and waiting for the right moment to perform it.”

“Look. Freedy, I’m sorry,” Dennis protested.


He tried, moving towards the door. Freddy grabbed him by the throat, lifting him off the floor.


“Sorry would have been not running off with the money. Sorry would have been returning the money after realizing the error of your ways. Apologizing over twenty years later only when your life's on the line is a desperate ploy to save yourself from what you deserve. To be honest, I wasn’t surprised to find you working for this company again. I guess your addiction cost you most of the earnings. Isn’t that right?”

Freddy dropped him to the floor and grabbed him by his legs.


“Alvin, Ray, help me,” Dennis pleaded

“I know you need us to,” Ray replied. “Thing is, we like you know, living and Freddy here said he’d kill us if we tried anything.”


Although my opinion of Dennis was really low at that point, I also didn’t want him to get killed. With that being said, though there wasn’t really anything we could do to help him. I mean maybe we could have used the knives. However, that would be like arming ourselves with a stick while fighting a grizzly bear. We could only watch in terror at what happened next.


Dennis began protesting that we’d be fired if we didn’t as Freddy was dragging him out the back door. Dennis’s nails scraped against the floor as he tried resisting. He grabbed the door frame and promised us two dollar raises if we helped him. Shortly later after being yanked away from the door, Dennis was put into Freddy’s car. We followed, wondering what exactly was going to happen.


“Thanks for the help, you two,” Freddy grinned to which we could only nod in response, too frightened by his smile to say anything.



His gnarled and sharpened teeth unnerved the hell out of me. What unnerved me, even more, was how he fit back into his car. He started to scrunch himself up. The sound of his bones snapping and popping as they rearranged themselves was clearly audible as he did this enough for him to fit into the driver's side of his car. I suspect this is how he was able to hide in the break room without anyone noticing.


He cranked up his car and proceeded to drive to the exit starting from the drive-through. The runic symbols his car approached lit up with flame right before he drove over them. Each one was a different colored flame. We watched all of this in amazement. All the while we could see Dennis with tears streaming down his face as he banged on the back windshield as he was screaming our help.


The last we saw of him and Freddy was when the car was driving over the last symbol. Its flame was an angry red. Right as Freddy was driving over it something appeared above his car. I can only describe his thing as kite-like. Its body only vaguely resembled a diamond shape and its head was similarly shaped.


It regarded us briefly with its bright eyes. Honestly, the thing hurt to look at. It was as if we were seeing a living magic eye picture. I’m thinking it was probably a demon or something. Either way, I hope I’m never on the receiving end to whatever it did to Dennis. Its body stretched, enveloping Freddy’s car and it vanished, causing the runes’ flames to go out simultaneously as a result.


“Man, I’d hate to be wherever he is now,” Ray said after some moments of awkward silence.

“Yeah,” I agreed. Not having fully processed what I had seen not even a minute ago. “By the way, does this make us accessories to murder?”



Ray thought for a moment.



“Technically I think?”


It won’t come as a surprise to learn that we quit that night. Naturally, we had to come up with an explanation for Dennis seemingly vanishing off the face of the Earth. Thankfully, our bear explanation served well. Although it was unusual behavior for one, the police couldn’t dismiss the claw marks in the fryer or the ones on the floor which meant we avoided any legal trouble. Nobody could really blame us for wanting to quit right away which saved us the trouble having to clean up everything so that’s another silver lining in addition to not getting charged with anything I guess.


I talked with Ray sometimes about what happened after we quit. We came to the conclusion that for our safety and sanity the answers as to what happened to Dennis and what that thing was were best left unfound. Sometimes my mind wanders to the kite thing. I say demon. That’s only a guess, though. What I do know is that I will never work at an Arby’s again.


However, I will still eat there when I can because I think their food is pretty good. Solid fries and tenders.
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Retail stores use casino tricks to keep you inside!

[PSYCH BUT FASHION] Hi everyone, I'm back with some more shopping research:) In this post, I draw parallels between casinos and retail stores - they both use similar tricks to keep you inside for as long as possible. Enjoy the read!
1. THE GRAND PRINCIPLE OF 'PLAYGROUND' CASINOS
Have you ever wondered why casinos are so spacious and grand? New ones built in the early 2000s are constructed according to the 'playground' (luxurious resort-like) principle. It aims to create a festive holiday feeling with entertainment, installations, art, high ceilings etc. This makes you enjoy the experience even beyond playing games so you don't want to leave - it increases the chance that you will eventually place a bet somewhere (Finlay, Marmurek, Kanetkar & Londerville, 2010).
Modern shopping malls use a similar idea to keep you inside - think Harrods, Dubai Mall, Mall of Emirates. Airy, spacious, full of art, installations, and entertainment. It makes you reluctant to leave. More time spent inside = more chance of buying.
2. LAYOUT
You will notice that in casinos, roulette tables and slot machines take up the prime space in the building - they're always the most visible because those are the most profitable games for the casino. You will find poker rooms hidden in the farthest corner of the building because poker is played against other players and not against the house. Apart from small fees, casinos do not make much money out of it because the money is circulating among the players.
In the retail world, poker rooms are sales sections. They will make you go through multiple new collections in order to reach sale - just in case a more expensive item catches your eye and you decide to buy it.
3. LACK OF TIME CUES
Casinos do everything so you lose the track of time, keep having fun and gambling. There are no clocks or windows, the doors are tinted, and the atmosphere is exactly the same regardless of what time of the day it is (Sykes, Gaffney, Sykes & Posner, 2012).
There's also quiet and ambient music - it gets overwhelmed by slot machine sounds and chips clinking together. The music is kept quiet and transitions seamlessly - the reason being that separate songs can provide time cues, which might make you realise how long you've spent inside. Casinos keep the music for atmospheric purposes but make sure you don't focus on it (Noseworthy & Finlay, 2009).
Windows are common in malls to add to the 'grand' feeling; moreover, malls are usually open during the day only anyway so they have less incentive to keep the light out. You will rarely see a clock in a mall though, and separate stores are often windowless to eliminate time cues. Stores also use quiet, ambient, seamlessly transitioning music. Research shows that loud music drives people out of the store so they spend less time inside and buy less often (fun fact: small stores play loud music inside to avoid overcrowding) (Michel, Baumann & Gayer, 2017).
4. SCENT
Casinos often have a signature scent. Fresh, pleasant smell adds to the atmosphere and leaves you wanting to spend more time inside. A study showed that people gambled on slots significantly more when the area was scented compared to when it was unscented (Hirsch, 1992).
Stores use it too - research says that ambient smell increases customer satisfaction, buying, and willingness to return (Gulas & Bloch, 1995).
5. ALCOHOL
Casinos often offer free alcohol. It adds to the feeling of hospitality but the main reason is that alcohol reduces inhibition which leads to riskier gambling (Baron & Dickerson, 1999).
[personal interpretation alert]
Luxury boutiques often offer you free champagne; however, it is less common in the retail industry. It also feels more oriented towards hospitality and luxurious experience rather than control inhibition because the context of a retail store is not particularly congruent with alcohol consumption. Regardless, even small amounts of alcohol can reduce inhibition which potentially increases how much we buy so a glass of champagne could well be a strategic trick. What do you think?
***
I hope you enjoyed the read! I regularly create content around fashion psychology (Psych But Fashion) - if you're interested to learn more, visit my profile where I have links to my social media accounts.
Thank you for reading,

BEA


REFERENCE LIST
Baron, E., & Dickerson, M. (1999). Alcohol consumption and self-control of gambling behaviour. Journal of Gambling Studies, 15(1), 3-15.
Finlay, K., Marmurek, H. H., Kanetkar, V., & Londerville, J. (2010). Casino décor effects on gambling emotions and intentions. Environment and Behavior, 42(4), 524-545.
Gulas, C. S., & Bloch, P. H. (1995). Right under our noses: Ambient scent and consumer responses. Journal of Business and Psychology, 10(1), 87-98.
Hirsch, A. R. (1992). Effect of an ambient odor on slot.machine usage in a Las Vegas casino. Unpublished report: Smell & Taste Treatment and Research Foundation, Ltd.
Michel, A., Baumann, C., & Gayer, L. (2017). Thank you for the music–or not? The effects of in-store music in service settings. Journal of Retailing and Consumer Services, 36, 21-32.
Noseworthy, T. J., & Finlay, K. (2009). A comparison of ambient casino sound and music: Effects on dissociation and on perceptions of elapsed time while playing slot machines. Journal of Gambling Studies, 25(3), 331-342.
Sykes, K., Gaffney, C., Sykes, T., & Posner, I. (2012). Sustainability in casino design and operation:“Green” is good for the bottom line. World Journal of Science, Technology and Sustainable Development.
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Xavier DuPont de Ligonnès Article from Society, 6 Aug 2020, Part 2C [English]

Xavier DuPont de Ligonnès Article from Society, 6 Aug 2020, Part 2C [English]
Previous Section-Part 2B
[3/5]
Chapter 9

Highways and dead ends

The hunt for Xavier Ligonnès is enough to drive you crazy. It’s like looking for a lost object, a bank card for example, of which we can determine the exact moment of disappearance: we used it to pay, it was there, and the next moment it is not there anymore. Logic dictates that we look for it where we usually store it (a wallet, a handbag), then where it could be (a back pocket of pants, a hall cabinet), and the less we find it , the more we seem to see it everywhere. Faced with absence, the brain constructs images (the credit card in an office drawer, as a bookmark in a book, forgotten on the counter of the last store) but these are fictions or mirages; they encourage further research but they do not provide a solution. Xavier Ligonnès’s apparent volatilization follows the same logic and produces the same effects on the investigation. The more weeks and months go by, the more places to look get smaller. Emmanuel Teneur ends up leading the investigators to the Société Générale agency on Place Royale in Nantes, but the safe he holds there is simply empty. A request for information on Joven Soliman is sent to the security attaché for the French Embassy in the Philippines. He is a sedevacantist priest, a fringe of traditionalist Catholicism who considers the Pope to be an imposter. The attaché transmits the hours of mass where he officiates. A trip to the Philippines is being considered, but that would mean going to the other side of the world to look for a needle in the thousands of islands of the archipelago. If this track has never been closed, nothing has supported it to date.
Since we must push logic to the end, the investigators even contact the American authorities to corroborate or contradict the story of protected witnesses told by Ligonnès in his famous letter. The DEA has never heard of the individual, and the liaison officer based at the Miami consulate assures us that his last trip to the United States was in 2003: Ligonnès arrived in Florida on July 18 and left on August 22. The study of his entourage also did not highlight anyone capable of providing false papers to the fugitive, and if he had gone through a criminal network, the police believed that an informant would undoubtedly have warned them to protect himself.
Then there are the news reports: the portrait of Ligonnès goes around France, and even if he has undoubtedly changed his physical appearance, his hairstyle, perhaps had even resorted to cosmetic surgery, someone, somewhere, might recognize him one day. After all, that’s how John List, a New Jersey insurance salesman who killed his wife and mother in 1971, was arrested. He waited for two of his children to return from school to coldly shoot them, then attended his youngest son’s football game before shooting bullets through him at home. He evaded justice for 18 years until a co-worker recognized him from a report on America’s Most Wanted.
Rarely has a criminal case given rise to as many appeals as that of Ligonnès, because his stalking not only bewitches the police, it torments an entire country. More than 1000 reports, thousands of pages of depositions, letters, verifications. You have to imagine the miles of printed paper that this represents when they are stacked on a desk. The most recent: in July, after the broadcast of a Netflix documentary on the subject in the United States, the producers of the film claimed to have received an interesting lead in Chicago; but it’s just one more drop in the bucket. Xavier Dupont de Ligonnès has been seen in Annecy, Nancy, Cholet, Corsica (several times); on the side of a road, thumbs up, by a French tourist in Las Vegas; disguised as a chimney sweep in Nîmes; in a hotel in Cantal and in a pizzeria where he paid cash in a hurry; seen again in Germany, in Italy, and heard on the telephone by the reception of the psychiatric hospital of Troyes. Since he disappeared looking like the ordinary neighbor, since he was a representative and his profession has taken him to all corners of France, there is no less reason to see him in Mulhouse than in Roche-sur-Yon, and you can simply see him everywhere.
Aire de Lançon-Provence in July 2020
Extracts: “It was the same look, except that he looked very sad, in the west, but he had the same glasses as in the photo you are showing me”; “He looked like a man like everyone else, but there was something odd in his eyes;” “Yesterday, around 1:00 pm, I was watching the news on television on the TFI channel. I saw a report where an individual killed his children and his wife before disappearing into the wild. (...) Seeing the gentleman in the photo, I made the connection with the person whom I had crossed Sunday afternoon because he had the same smile.” At the Vauvert tourist office: “I hardly look at the news, but Thursday evening I saw the photo of Mr. Ligonnès, I had the impression of having already seen him, my heart was racing.” Between Carpentras and Avignon, when he comes back from the bakery, the manager of one of Nicolas Sarkozy’s brothers crosses paths with a man with a beige bob, which he is certain is the fugitive. “I flashed,” he says. “For me, there is no doubt. This is him.” Still more letters are sent to the police to offer them help. An amateur astrologer requests a copy of the suspect’s birth certificate to establish a birth chart, a woman in child-like writing recommended a great medium who had helped her find her daughter who had become a junkie in Marseille. A prisoner asked in writing to be sent to Guinea to go hunt him down in the jungle, attaching to his letter a list of the necessary equipment, including infrared glasses and a “samurai sword.”
With each letter, with each phone call to report a suspicious individual, investigators attempt to cross-reference the information. They patiently collect the testimonies of the depositors to know where Xavier Ligonnès was seen, if he was accompanied or not, what was his size and his outfit. Inconsistent testimonies or those referring to individuals who are too young (Ligonnès would be 59 years old today) and too small (he measures a little over 1.80 meters) are discarded. For the others, investigators check the CCTV recordings, when they have not been erased and when the cameras have actually recorded on tape. If the person has been spotted pumping gasoline, in a Géant Casino, or in a Courtepaille, they trace the means of payment used and seize the duplicates of bank cards. They give priority to the restaurants, especially the Buffalo Grill, Ligonnès’ favorite establishment. And when the trail is still hot and the dishes haven’t been done yet, they collect DNA from the plates and cutlery. A few months after the start of the investigation, the investigating judge in charge of the case will even be forced to ask them to slow down, the seals starting to take on the appearance of a china cabinet in a large restaurant.
The Total service station in Lançon-Provence, July 2020
The PJ of Nantes believed on several occasions to finally have in hand the winning ticket and to be on the point of intercepting Ligonnès. This was the case in Borgo, where a photo taken from the video surveillance of a supermarket in this small Corsican town was very similar. Upon verification, it was only a local. They believed in it even more in January 2018 when they were told that an individual with a strong resemblance to Xavier Ligonnès was at the Saint-Désert Notre-Dame de Pitié monastery near Roquebrune-sur-Argens. About twenty police officers raided and searched the premises until they came across Brother Jean-Marie Joseph, who certainly looked disturbingly like Ligonnès, but who was not him. In still other cases, the police were never able to “close the track,” and it is perhaps Ligonnès who was seen.
For example, in Lançon-Provence, April 26, 2011. That day, at 2:44 am, Mahjoub B., a handler by profession, parks his vehicle at the Total service station after the Lançon-Provence toll. He fills up, then goes to the store to pay. On his way, he passes a 45- to 50-year-old man, about six feet tall, who hangs out there between the gas pumps and the store. When he returns to his vehicle, his colleague asks him if he has seen the man, whom he is convinced is the one everyone is looking for, the one who killed his family in Nantes. Mahjoub then takes a new look at the individual, notices that he is wearing glasses, light jeans, that he has brown hair a little graying and a beard of a day. At his feet, four rigid shopping bags, one red, one white, one brown and one whose color he cannot distinguish. Inside the store, employees also noticed the individual. He’s been out for almost three hours. At one point, he walks in to ask for free coffee, as part of a promotion. Behind her cash register, Jocelyne H. notes a detail: he is missing a tooth. “The second on the left, I believe,” she says when heard by investigators. This is information that has never filtered out and yet, it’s true – a little detail, Xavier Ligonnès was missing a tooth. Little by little, the space has filled in, but you can always see it when he smiles. The images from the station’s surveillance cameras are confusing: if this man is not the one we are looking for, it must be his twin brother. At 3 a.m., the cameras show him hitchhiking by a Volkswagen Combi, which investigators quickly find. The driver’s name is Christophe B. He has not heard of the case, and he must be one of the only ones in the country; but Christophe is no longer listening to the news because, he says, “the news is bad all the time.” From the hitchhiker on the night of the 25th to the 26th, he remembers that he “did not smell very good” and that he had a growing beard. They didn’t discuss much. The man simply told him that he was coming from Paris where he had gone to see “his sick old father,” and that he wanted to take the train to Aix-en-Provence. Christophe dropped him off at a motorway exit, the 30 or the 31, between 4 a.m. and 4.15 a.m. The surveillance cameras at Aix train station allow you to get back on track. He is filmed on the forecourt at 6 am, he wears light pants, a dark jacket. He buys a ticket at 1.20 euro, free destination. Then we lose track.
Despite all the checks, despite all the cameras, it will be impossible to track this man perfectly resembling Dupont de Ligonnès, who could nevertheless have confirmed that he was, at least on this date, still alive.
How can one suddenly evaporate in plain sight, and how could a man who has collected chess all his life accomplish this feat? The XDDL mystery makes it possible to scaffold all the theories. These flourish in books, in docudramas and, of course, on the Internet. We imagine Ligonnès protected by the secrecy of a monastery, flown to the United States, where he can go unnoticed thanks to his English without an accent, or even on the escape alongside a woman he would have manipulated. The police officers in charge of the case do not work on theories or psychological profiles, but according to a scientific approach: they always start from a fact, which opens a track, which they then explore until the end, close, and move on to another. This method is also a way to protect yourself from endless guesswork, or insanity, but it doesn’t always work. Several times, the track looks like a highway towards the fugitive, and the police are convinced that they will finally close this investigation. But they end up stumbling upon the worst thing ever, as was the case with the allusion to Emmanuel Teneur’s sailboat: coincidences.
Coincidence number 1. When the Ligonnès C5 was discovered in the Formula 1 car park in Roquebrune, the night watchman informed them that two reservations had been made in the name of Dupont Xavier, one on April 5 and the another on April 14. The hotel manager then specifies that the first reservation was actually made for April 6. That day, however, XDDL was in Nantes, probably digging the grave of Thomas, murdered the day before. Had he thought of accomplishing his crimes earlier or had he reserved a room for an accomplice, who might have been hiding something for him? The videos of April 5 and 6 are no longer available, but payment for the room was made with a Crédit Agricole credit card. The number gives a name, Faiçal E., and an address. Could it be an accomplice? The checks are launched immediately lead to a man who simply used “Dupont Xavier” as an assumed name - like Ligonnès - to book a night in the same hotel, the same year, the same month, within ten days.
Coincidence number 2. The liaison officer in Miami launches research around the various aliases used by XDDL, for operations of “mystery shopper” or to stay in hotels. In the FBI file, he finds a certain Xavier Laurent, one of Ligonnès’s favorite nicknames, installed in Jacksonville, north of Florida. Jacksonville is not just any city. This is where Hugues, the cousin of XDDL lived, and it is also this locality that Ligonnès and his friend Michel Rétif declared to customs in 1990 during their trip to the United States. At the very end of the personalized letter sent to Michel on April 8, Xavier Ligonnès seemed to allude to it: “I will think about you there. (Not the right to tell you where, but you went there with me...in November 90…a clue to dig. LOL).” But this Xavier Laurent is another twist of fate: the police come across a certain Evan Shaffer, a petty criminal who has chosen this alias to commit crimes.
Coincidence number 3. Ten days before the crimes, XDDL reconnects with a childhood sweetheart, Catherine K., whom he met in Versailles in the 1980s. Between March 22 and 24, they exchange text messages and try to find a date to meet the week of April 12, in Chamonix. These messages intrigue the investigators, some answers seem surprising, almost illogical, and they suspect Ligonnès of having wanted to ensure a logistical relay in his escape. A little later, a certain Patrick O. reports having seen XDDL in the queue of a Sixt car rental agency at Nice airport on April 17, 2011. By peeling the names of dozens of people having rented a car that day, the police officers miss the infarction: in capital letters, white on black, appears the surname of Catherine, who would have rented a vehicle at 1:30 am. A few hours later, their heart rate drops again: it was only a perfect disambiguation.
Each coincidence causes the same chain of reactions. First a eureka!, the certainty of having finally found the tiny detail from which to trace everything. The police then cast their nets like fishermen on the high seas, telephone or banking requisitions, requests for listings, identity checks. Then they wait. It can last from a few hours to several weeks, and inevitably it is a burning, nagging wait, tense by the fear that the track will fly away. Finally, there is the immense disappointment and the obligation to face reality again: Xavier Ligonnès is still nowhere to be found, a track has flown again, and we have to hoist the rock up the mountain again. Those who have worked or are still working on the affair strive to maintain a cold, rational, police facade. But little by little, by dint of chasing a shadow - not even a shadow, a ghost - obsession lurks. One of them, a police officer with a professional Protestant pastor, now out of the investigation, still returned until recently to consult the investigation file every week, saying he simply wanted to put the 12,000 pages of documents in order. For a year, a criminal analyst has also been mobilized. He enters all the elements of the file in a software which digests them and spits out, perhaps, new threads to draw. In the meantime, the two police officers who are still following the investigation - one at the PJ in Nantes, one at the OCRVP, in Paris - “live” the case, as their colleagues say. Among these thousands of pages there is no doubt a clue that has gone unnoticed or, better, a lead that has not yet been explored.
Track number 1. Who typed “fraternité saint-thomas becket” on Google on April 3 at 11:34 pm, before clicking on a link in the Cité-Catholique forum? Is it the same person who, the same night at 2:01 am, from an iPhone, did the search for “communion state mortal sin,” bringing it to the same forum? On April 8, the user of this phone will in any case send the search engine the request “hello Chacou”, which will lead him (her) again to the Cité-Catholique forum. Chacou was one of the pseudonyms of Xavier Ligonnès. Investigators saw crazier coincidences, but still: can it really be someone other than Xavier Ligonnès, who himself connected to Cité-Catholique almost every day of his escape? The last article published on the site about Saint-Thomas Becket, an ultra-traditionalist fraternity which practices mass in Latin, dates from January 2009. It indicates the name of its founder, Father Jean-Pierre Gac, and specifies this: “Born in the diocese of Blois where there are two communities (…), the fraternity has also extended in the diocese of Toulon - a parish is also entrusted to them in Ollioules.” Ollioules is located six kilometers from La Seyne-on-Mer, where XDDL spent its penultimate known night, and 94 kilometers from Roquebrune. Jean-Pierre Gac was questioned by the police but claimed to have never been in contact with the fugitive. Investigators have always believed in the possibility that Ligonnès took refuge in a monastery in the Var. They considered to search them one by one, before understanding that there are dozens and dozens of brotherhoods and fraternities, that they are not always castles of the Purple Rivers but sometimes simple farms, lost in the hinterland. To mount a search, it would be necessary to ensure that they do not communicate with each other, and therefore to visit them all at the same time. The examining magistrate quickly tempered the fervor of the police and declared the operation impossible.
Track number 2. Xavier Ligonnès had two secret Facebook accounts. The first is named after his favorite country singer, Waylon Jennings. One of his nieces had also found him a month before the crimes, sending him a message, “but who is behind this nickname?,” to which XDDL had immediately replied “How did you manage to arrive on the Waylon Jennings Facebook profile? Too clever! Microsoft Advantage??? Kiss.” The second account concerns a certain “George Town” residing in Nantes and is linked to one of Ligonnès’ many email addresses, [email protected]. The police send a requisition to the management of Facebook in Palo Alto to obtain the creation and connection logs of the two profiles. The answer comes in days: the first was created in February 2010, the second in December 2007, when France had barely discovered the social network. Above all, the response indicates that Ligonnès connected to the two accounts on the night of April 4 to 5, between the first assassinations and that of Thomas. The profiles have since been deleted but suggest he could have used them to communicate with a third party. Catherine K., the youthful lover that XDDL contacted a few days before the tragedy, also reported to the police that she had been approached by a certain Philippe Steiner, whom she did not know, around May 20. He sent her a strange message, suggesting that they might have had a relationship in the past. When she went to respond, the profile had already been deleted. Today there are almost 100 Facebook accounts on behalf of Waylon Jennings, some are created and deleted every day.
Track number 3. When the Ligonnès family is having their last meal on April 3, 2011, around 9 pm, a young woman walks through the glass doors of the police station on Place Waldeck-Rousseau in Nantes. Originally from a small village near Vannes, Julie is a BTS student and comes to file a complaint: the Twingo that her father lets her drive has been broken into, probably during the night. There was not much inside, but Julie reported the theft of her car radio as well as the vehicle’s logbook, which she normally stored in a small Renault gray faux leather pouch. This same pouch was found on April 22 in the dresser of the Ligonnès living room where Xavier used to store his papers, during the investigation the day after the discovery of the bodies. The police did not follow this track: they put the break-in of Julie’s car on the account of one of the Ligonnès sons, Arthur, who had already been arrested for theft of a bicycle and driving under the influence of cannabis. But why would Arthur have taken the vehicle papers with the car stereo, and why would he put them in the middle of his father’s papers? And if the theft was committed by Xavier Ligonnès a few hours before killing his family, how can this be explained? Was he able to steal other identity papers to facilitate his escape?
In this case, it is always about cars. Those imported by XDDL from the United States, the Citroën C5 from the escape, the vehicles he claimed had been stolen over the years: the first at the Brest police station in 1998, while living in Pornic, a second at the same time at the Saint-Nazaire police station, and then again, in Nantes, on May 17, 2006, a Golf convertible finally found then sold a few months later to a mechanic, a friend of Cédric M.
Cédric M. is never far away when it comes to cars. He is also a mechanic, that’s how Ligonnès met him in Vannes a few years earlier. He is one of the recipients of the departure letter, therefore a close friend. He was even the first employee of the RDC. Ligonnès regularly went to visit him in Locmalo in the heart of Morbihan, a two-and-a-half-hour drive from Nantes. With Cédric and his partner, Renaud, they went to the local creperie. They had lunch there together on March 31, 2011, four days before the crimes. In the village, it is said that Ligonnès took care of the dark accounts of the “guys,” who have quite a reputation. Could he have built up a slush fund there that no one would have found until now? Cédric and Renaud’s garage is not indicated by any sign. It is at the end of a road. In the yard, wrecks of American cars and a goat on a leash. Inside, Renaud is working on a shiny yellow Cadillac. His attitude is confusing. He is angry with the police who have never come to question him when he is, according to him, “the last to have seen [Xavier] alive. But I will not tell you when, because that the date is important,” he adds before returning to his Cadillac, wrench in hand.
To date, Renaud has still not been heard by investigators.
At the same time, reports continue to flow.
Ligonnès seen in Mulhouse, on the four lanes between Saint-Brieuc and Rennes in a Peugeot 308 and overtaking on the right, Ligonnès seen again in Tunis and Toulouse.
Ligonnès seen, but never caught.

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why do las vegas casinos smell good video

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What NOT to do in LAS VEGAS - YouTube

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